Senior Sales Marketing Consultant
Resume:
GANESAN SUBRAMANINAN
SENIOR SALES MARKETING CONSULTANT
DATA –DRIVEN STRATEGIES GLOBAL LEADERSHIP
Chennai – 600 094
Email: ***********@*****.***
Mobile: +91 -948 - 995 - 7279
Willing to relocate to PAN INDIA or GLOBAL
Professional Summary:
Seasoned marketing and sales strategist with over 15 years' experience, exceptional in creating efficient operations and compelling insights to drive business decisions. Adept at leading cross-functional teams and leveraging tools like SFDC and Market for optimal ROI. Most notably scaled global sales infrastructure resulting in streamlined processes and increased sales productivity Work Experience:
Senior Sales Marketing Consultant
RAMICONE ENGINEERS INDIA PVT. LTD
Chennai, TN, IN
Dec 2023 to Present
A Senior Sales & Marketing Consultant bridges the gap between sales and marketing strategies, driving revenue growth and brand awareness. Their day-to-day involves a blend of strategic planning, team leadership, and hands-on execution. They develop and implement marketing plans, analyze sales data, manage marketing campaigns, and collaborate with various teams to achieve sales targets and enhance customer experience. Key Responsibilities:
Strategic Planning & Execution:
Develop and implement comprehensive sales and marketing strategies aligned with business objectives. Team Leadership & Development:
Coach, mentor, and train sales and marketing teams, fostering a high-performance culture. Market Analysis & Research:
Conduct market research, analyse competitor activities, and identify new opportunities. Sales Target Achievement:
Drive sales performance by meeting or exceeding established targets. Customer Relationship Management:
Build and maintain strong relationships with clients, ensuring customer satisfaction and retention. Performance Monitoring & Reporting:
Track key performance indicators (KPIs), analyse sales data, and generate reports for management. 2
Cross-Functional Collaboration:
Work closely with other departments, including product development, customer service, and sales, to ensure alignment and collaboration.
Brand Advocacy & Representation:
Represent the company at events, conferences, and other venues to promote the brand and generate leads. Day-to-Day Activities:
Reviewing Sales Performance:
Analysing sales data, identifying trends, and making adjustments to strategies. Developing Marketing Campaigns:
Creating and managing digital marketing campaigns, including social media, email, and advertising. Conducting Market Research:
Staying abreast of market trends, competitor activities, and customer needs. Collaborating with Teams:
Working with sales, product, and marketing teams to align strategies and campaigns. Customer Interaction:
Addressing customer inquiries, resolving issues, and building relationships. Training and Coaching:
Guiding and mentoring sales and marketing teams, sharing best practices. Reporting and Analysis:
Preparing reports on sales performance, marketing campaign results, and other key metrics. Presenting Strategies and Results:
Communicating sales and marketing strategies, campaign results, and recommendations to stakeholders. Identifying New Opportunities:
Prospecting for new business opportunities and developing strategies for expansion. Managing Marketing Budget:
Tracking expenses, managing the marketing budget, and optimizing spending for maximum ROI.
Established clear objectives for marketing initiatives, guiding implementation, tracking and optimisation efforts.
Designed strategies for clients to reach business goals, tailoring according to needs and resourcing.
Oversaw the production of marketing materials, from concept to distribution, maintaining brand consistency.
Developed and implemented comprehensive marketing strategies to increase brand visibility and market share.
Analysed market trends and customer behaviour to tailor marketing campaigns for maximum impact.
Thoroughly researched and assessed target market, identifying industry trends and commercial opportunities.
Coached clients on various marketing aspects, such as strategies, social media, newsletters and ads.
Analysed market trends and demand to develop accurate pricing strategies.
Responded to queries to provide up-to-date product market information.
Stayed up to date on social media developments and marketing trends to test and implement.
Identified market gaps for new and updated products and services.
Assessed campaigns and other marketing activities to identify successes and areas for improvement.
Collaborated with sales teams to align marketing strategies with sales objectives, driving revenue growth.
Managed social media platforms, creating engaging content to foster community growth and interaction.
Managed email marketing initiatives, crafting compelling content that boosted open rates and 3
conversions.
Developed comprehensive marketing strategies to enhance brand visibility and increase market share.
Engaged in department meetings to brainstorm new ideas for upcoming projects.
Created engaging marketing materials, including brochures, presentations, and newsletters, to support sales efforts.
Assisted in planning, creating and executing successful marketing plans and strategies for small-to- medium sized businesses.
Directed email marketing efforts, designing newsletters to engage subscribers and promote offerings.
Studied and identified best media channels to market specific products and services.
Coordinated with external agencies to ensure timely delivery of high-quality marketing services.
Conducted consultations with clients to understand key customer segments and platforms for growth.
Liaised with stakeholders to identify key sales objectives and devise strategies to achieve goals.
Advised business clients on best mix of products for maximum sales and consumer engagement.
Assisted businesses with setting up marketing policies and programmes for consistent growth.
Investigated competitors and demographics to compare and evaluate best marketing techniques.
Attended marketing events and conferences to boost brand and network with industry leaders.
Screened and approved marketing campaigns and plans before implementation to meet target goals.
Employed external sales and promotions teams to maximise campaign reach and revenue.
Monitored and reported on the effectiveness of marketing campaigns, using data to guide future initiatives.
Wrote copy for advertisements, email communications and media used in advertising.
Fostered strong relationships with influencers and bloggers, leveraging their networks to expand brand reach.
Formulated and submitted performance and progress reports to update management with developments.
Researched and analysed market trends and pricing schedules to stay abreast with latest developments.
Participated in industry events and conferences, representing the brand and forging valuable partnerships.
Conducted detailed competitor analysis to inform strategic marketing decisions and positioning.
Created customer awareness of goods, services and special promotions with creative advertising strategies.
Selected advertising sites and media channels to measure compatibility with brand.
Optimised website content for SEO, significantly improving search engine rankings and organic traffic.
Oversaw the budget for marketing campaigns, ensuring optimal allocation of resources for maximum impact.
Coordinated cross-functional teams to execute promotional events, resulting in increased brand awareness and sales.
Developed and implemented holistic campaign strategies to gain leads.
Utilised detailed analysis of market to develop new marketing strategies.
Tracked all website traffic generated by email, social media and digital campaigns to monitor traffic.
Guided junior marketing staff, providing mentorship and development opportunities to build a high- performing team.
Adapted marketing plans to changing market conditions and business priorities, maintaining agility.
Integrated digital marketing tools and analytics to track campaign performance and ROI.
Designed and implemented customer loyalty programmes, enhancing customer retention and lifetime value.
Conducted in-depth assessments into company's current marketing strategies to make recommendations on improvements needed.
4
Completed SEO projects to drive organic traffic to client websites.
Fostered partnerships with industry influencers to amplify brand message and reach wider audiences.
Conducted detailed competitor analysis to inform strategic planning and positioning.
Facilitated market research studies to gather insights on consumer preferences and industry trends.
Hosted webinars and online workshops to educate customers and strengthen community ties.
Streamlined internal processes to enhance efficiency in marketing operations and budget management.
Executed strategic tasks within campaigns, social media, adverts and newsletters, monitoring outcomes on HubSpot.
Negotiated with media outlets and vendors to secure advantageous advertising rates and placements.
Monitored marketing and sales performance and used innovative methods to obtain fruitful results.
Crafted compelling press releases and managed public relations efforts to elevate company profile.
Wrote and edited creative and technical content across various mediums to reach out to consumers.
Utilised cohesive approach to develop campaigns to uphold brand standards.
Crafted engaging email campaigns achieving [Number]% click-through rate.
Analysed market trends and customer feedback to recommend product improvements and new development opportunities.
Led successful social media campaigns, generating significant growth in followers and engagement rates.
Monitored and reported on campaign performance, utilising data to refine and improve future marketing efforts.
Directed the production of video content, from concept to completion, to engage audiences across digital platforms.
Utilised search engine optimisation techniques to improve website visibility and drive organic traffic.
Used data to build strategies for targeting specific markets and consumer demographics.
Negotiated with media outlets for cost-effective advertising placements, maximising campaign reach.
Spearheaded market research projects to gather insights into consumer behaviour and preferences.
Implemented CRM systems to better track customer interactions and tailor marketing messages effectively.
Collaborated with sales teams to align marketing strategies with sales objectives, boosting revenue.
Collated consumer data for product preference analysis and campaign optimisation.
Tracked and optimised PPC campaigns to surpass KPIs.
Monitored consumer patterns, anticipating changes and maintaining marketing strategy relevance in dynamic landscape.
Aided management in interviewing, hiring and training marketing staff members to adhere and maintain brand vision.
Increased marketing campaign spend ROI by 85%.
CO-Founder & COO – Process Excellence & Compliance Secure IT Simply Technology Services – Aug 2018 to Nov 2023 Chennai, IN
Drove 180+ employees in a consumer electronics company to grow revenue from $200M to $500M in nine years. managed operations, marketing, production, research, and development. Corporate Compliance Manager with six years of experience in planning, directing, or coordinating an organization's actions to guarantee ethical or regulatory compliance. Devised long-term goals and strategies along with 3 company executives for ensuring that no unlawful acts take place in the 5
workplace.
Assisted in the preparation of financial statements and budgets.
Proficient in data entry and document management systems.
Experienced of using technology to enhance student learning.
Administered medications, monitored vital signs, and provided wound care for patients.
Exceeded customer service expectations by going above and beyond to ensure customer satisfaction.
Developed and maintained software solutions in accordance with coding standards and best practices.
Demonstrated excellent customer service and problem-solving skills while managing the front desk at ABC Company.
Utilized inventory management systems to track and restock supplies.
Successfully negotiated complex deals with customers to close sales and exceed revenue targets.
Demonstrated expertise in legal research and writing, and presented oral arguments in court.
Strengthened compliance with company policies by conducting investigations, writing SOPs, and managing over 20 offices for auditing expenses
Assisted 5 product and manufacturing adjustment staff; required the creation of regulatory plans, And creation and submission of regulatory change notices
Supervised all contract reviews, fiscal reporting, and agreement renewals with government agencies, private foundations, and companies to guarantee 100% accuracy and compliance \ with financing criteria
Enhanced client service experience by restructuring compliance work for clients and reducing processing time by up to 33%
Devised long-term goals and strategies along with 3 company executives for ensuring that no Unlawful acts take place in the workplace
Saved training time by building an internal compliance website and automated compliance training course for over 50,000 tax professionals
Liaise with business users at various levels of seniority and at all stages of the continuous improvement lifecycle
Ensure support to the key stakeholders in the evidencing of benefit attributable to the improvement opportunity against the original specification
Ensuring that the Training and Quality team and Business SME’s are supported in defining training needs arising from the requirement
Ensure the tracking of benefits from continuous improvement initiatives through use of lean six sigma methodologies, are captured and tracked in conjunction with the finance business partners
Work closely with Digital Technology Services to ensure that all requirements that stem from lean six sigma projects and kaizens are understood and reviewed within the context of the Enterprise Roadmap and prioritized accordingly
Close interaction with the suppliers and partners and regular on-site presence to demonstrate BGE commitment to process excellence and positive customer experience
Successful experience in implementing Lean/Six Sigma across complex organization Vice President – Business Development & Sales– B2B & B2C– SaaS Landmark Information Group, June 2009 to July 2018 Bengaluru KA, IN
Dynamic Business Development Manager with a robust history of driving expansion and 6
skyrocketing s sales across diverse markets. Proven expertise in elevating market share by 40%, securing pivotal contracts with Fortune 500 companies, and spearheading innovative strategies that have led to a 150% surge in lead generation and a 25% uptick in annual revenue. Adept at cultivating strategic partnerships, optimizing sales processes through CRM adoption, and fostering a data-driven culture, consistently enhancing customer lifetime value and accelerating company growth.
A results-driven sales executive with over 10 years of experience in B2B payment solutions. Skilled in CRM, strategic account management, and market analysis. Pride myself on my track record of surpassing sales targets and fostering long-term client relationships.
Developed and maintained internal controls to ensure the accuracy and reliability of financial data.
Well-versed in problem-solving, decision-making and conflict resolution.
Developed a student-cantered classroom management system.
Developed and maintained unit tests to ensure the quality of code.
Effectively managed a multi-line switchboard system.
Participated in research projects to develop evidence-based protocols for patient care.
Handled customer inquiries via phone, email, and live chat in a professional and courteous manner.
Utilized a consultative sales approach to identify customer needs, develop solutions and close deals.
Assisted bar and wait staff in supporting front of house operations.
Advised clients on legal rights, liabilities, and obligations in matters of family law, business law, and employment law.
Spearheaded a strategic business unit targeting mid-market clients, onboarding 20+ new accounts in the first quarter.
Negotiated and closed deals with an average contract value of $50k+, contributing to an annual revenue increase of 15%.
Led the expansion into two new industry verticals, which resulted in a 10% growth of the customer base within six months.
Developed and executed a comprehensive sales training program, enhancing the team's closing rate by 25%.
Collaborated with product managers to relay customer feedback, guiding the evolution of payment technology services. Implemented a CRM system overhaul that boosted sales productivity and forecasting accuracy by 30%.
Developed a comprehensive sales strategy targeting key growth sectors, leading to a 30% year- over-year increase in revenue.
Spearheaded the adoption of a new CRM system, enhancing sales team productivity by 25%.
Cultivated strong client relationships, resulting in a 40% repeat business rate and a 15% increase in customer referrals.
Collaborated with the product team to relay customer feedback, directly influencing three major product upgrades.
Managed a portfolio of 50+ client accounts and achieved a 95% customer satisfaction score through personalized service.
Led a team of junior sales associates, providing training and mentorship to improve team performance by 20%.
Operations Manager – Business Development & IT Recruiter – US Healthcare Siemens Information Processing Services Pvt. Ltd., Dec 2001 to May 2009 Chennai, TN, IN
Highly accomplished Operations Manager with 8 years of experience leading teams to achieve exceptional 7
results. Proven track record in reducing costs by 10%, improving productivity by 25%, increasing customer satisfaction scores by 20%. Exceptional skills in inventory management, supply chain optimization, and safety programs, with a strong commitment to driving operational excellence and achieving business objectives. Eager to leverage my 8+ years in healthcare management, expertise in process optimization, and a track record of delivering measurable financial and operational improvements to drive strategic initiatives and enhance patient care.
Developed and maintained internal controls to ensure the accuracy and reliability of financial data.
Experienced in creating and updating office policies and procedures.
Maintained an organized and clean reception area.
Developed strategies and implemented tactics to resolve legal disputes.
Developed a comprehensive sales strategy to close deals with new clients, resulting in increased revenue by 25%.
Attended professional development workshops to stay up-to-date on educational trends.
Demonstrated strong interpersonal skills by building relationships with customers and providing excellent customer service.
Promoted the establishment through word of mouth and social media marketing.
Utilized version control systems including Git, SVN, and Mercurial to manage development projects.
Developed and implemented quality improvement initiatives to improve patient outcomes.
Developed strategic initiatives that streamlined patient flow, improving patient satisfaction scores by 20% within the first year.
Managed budgeting and financial forecasting processes, reducing operational costs by 15% while maintaining high-quality care standards.
Led a task force to implement a new EMR system, resulting in increased data accuracy and a 25% reduction in administrative time.
Established and monitored key performance indicators, increasing overall facility efficiency by 30%.
Drove quality improvement initiatives, leading to a 10% decrease in patient readmission ratesthrough enhanced recovery protocols.
Championed a staff development program that cultivated a team of high performers, with a 90% retention rate over two years.
Oversaw daily operations and ensured regulatory compliance across multiple departments.
Implemented cost control measures that saved the facility $500,000 annually without impacting patient care.
Initiated a cross-training program for staff that improved workforce adaptability and reduced reliance on temporary staff by 40%.
Analyzed and utilized data to make informed decisions on resource allocation, leading to a 20% improvement in service delivery.
Facilitated change management efforts that smoothly integrated two new service lines into the facility's offerings.
: EDUCATIONAL QUALIFICATION
4
8
Master of Computer Application n
Computer and Information Science
Madurai Kamaraj University Madurai, TN Apr 2001
Bachelor of Computer Science
Computer and Information Sciences
The M.D.T. Hindu College Tirunelveli, IN Apr 1996 SOFT SKILLS:
Leadership and Team Management
Communication and Presentation Skills
Collaboration and Cross-Functional Coordination
problem Solving and Critical Thinking
Adaptability and Flexibility Time Management and Prioritization
Decision Making and Strategic Planning
Conflict Resolution and Negotiation
Emotional Intelligence and Relationship Building
Analytical and Data-Driven Thinking
Innovation and Change Management
Financial Acumen and Business Acumen
Strategic Planning & Execution
Operational Efficiency Improvement
Lean Management & Process Optimization
International Business Expansion
Sustainability Initiatives & Corporate Social Responsibility
Merger & Acquisition Integration
Data Analytics & Business Intelligence
Talent Acquisition & Retention Strategies
Change Management
Remote Workforce Management
Supply Chain Optimization & Contract Negotiation
Digital Transformation & Technology Implementation
Financial Acumen & Profit Maximization
Customer Satisfaction & Retention
Leadership & Team Building
Project Management
Regulatory Compliance & Risk Management
Communication & Interpersonal Skills
Innovation Management
Decision Making & Problem Solving
Inventory management
9
Team management
Coaching and performance management
Cross-functional collaboration
Supply chain optimization
Budget management
Financial planning
Customer service training
Quality control
ERP system implementation
Process improvement
Time management
Strategic planning
Project management
Data analysis
Risk management
Vendor management
Change management
Lean Six Sigma
Prospecting
Account Management
Sales Strategy
Consultative Selling
Go-To-Market Strategy
Sales Strategy
Sales Management
Revenue Growth
Team Leadership
Strategic Planning
Cross-functional Collaboration
Customer Acquisition
Negotiation
Business Development
STRENGTHS:
Leadership
Led the successful migration of a company's entire infrastructure to AWS resulting in a 40% reduction in operational costs.
Organization
Implemented Scrum methodologies resulting in a 90% increase in team productivity and timely product delivery. Creativity
Developed a product roadmap that leveraged emerging technologies resulting in a 60% increase in monthly recurring revenue.
10
Sales Growth
Achieved 30% YoY growth in revenue through targeted prospecting and effective account management. Collaboration
Collaborated with cross-functional teams to deliver innovative solutions that meet clients' needs. Attention to Detail
Ensured contract details were accurately documented and executed to ensure successful project delivery Achievements:
Launching New Product
Led the successful launch of a new digital product, resulting in a 20% increase in revenue. Client Retention
Maintained strong relationships with key clients, resulting in a 95% client retention rate. Team Development
Built and developed high-performing sales teams, with multiple team members promoted to leadership positions within the organization.
Key Account Expansion
Successfully expanded key accounts, resulting in a 50% increase in annual revenue Accomplishments: -
Activities: Rotary District 3212
Website: http://www.rid3212.in
Rotary is an organization of business, professional and community leaders united worldwide who provide humanitarian service, encourage high ethical standards in all vocations, and help build goodwill and peace in the world. In more than 200 countries worldwide, approximately 1.2 million Rotarians belong to more than 34,000 Rotary clubs. Rotary club membership represents a cross-section of the community's business and professional men and women, as well as community leaders. The world's Rotary clubs meet weekly and are non-political, nonreligious, and open to all cultures, races, and creeds. PROJECT WEB LINKS AND SOCIAL LINKS:
LinkedIn URL: http://www.linkedin.com/in/ganesan-subramanian-53877386 1. Website: http://www/kingsschools.in
Kings Schools ERP transforms schools into smart schools, the preferred choice for new age schools. Kings Schools ERP is one of the most user-friendly School Management ERP software that helps in connecting the students, teachers, and parents on a single platform. 11
It is a one-stop solution for all the school requirements to automate the data and make school management a hassle- free process. Quick communication, flawless administration, and transparent operations are some of the highlights of Kings Schools ERP that rank your school on top of the list of smart schools. This complete automated school management software is the right solution to all your problems, whether it is the admission process, attendance management, fee management, examination records, library management, salary management, transport management, or timetable management As school staff and teachers get more occupied with their routine work, they hardly get time to focus on the student's academics. Implementing a school management software lets you save your time and carry out school tasks like a proof.
Educational Institutions play an important role in our society. They help youth to realize their dreams and contribute to the nation. Same as institutions, schools are also accountable for student growth as they help to develop various skills and nurturing self-confidence. But, nowadays educational organizations get complicated day by day. With the increasing number of courses and activities, the students get incurred more and thus, making it hard for them to manage all operations.
So, School Management software can take this challenge to manage the exams. Teachers just need to post the results and grade, the system will calculate the grading of all aspects and provides the result report without any error. It stores everything in a single database that can be viewed by the parents. Enhance Productivity
If all things get done efficiently, it improves productivity and leads to success. With a school management platform, accountants can rapidly access details from other departments and form a complete report within a minute. Teachers and faculty can submit their leave request digitally. Meanwhile, students can view their assignments, modules and compare progress reports to work on grey areas from the comfort of their zone. Administration can glance into their inventory and stock and make instant decisions without checking physically.
n general, we can say everyone in school will observe a significant increase in their productivity. Running management software at the back-end will enable you to work with full confidence and motivation. Your information will be reliable and updated; thus concentrate on other main concerns of the school to increase your ROI and reputation.
Wrapping Up
In today’s era, applications are the best source of business value for anyorganization. So, maximize your teacher time to spend more time on students’ growth and education with School Management Software. Depending on your school needs, it can be customized and configured in a way that saves your time, money and influence your productivity, students’ performance, and profitability and parents’ engagement in children’s school life. 2. Website: http://www.dru.care
Drucare is a Healthcare IT company that is building a cloud-based ecosystem encompassing end to end solution for both care-providers and care-takers. We want care-providers to succeed and at the same time provide holistic care.
7
12
We believe that it's been a long time since anyone has taken a holistic look at Healthcare IT and thought about how they could build a platform that helps care-providers meet today's patients demands. Even longer, since anybody tried to make it a fascinating experience. Longer still, since anyone has succeeded. We're going to change that.
We are always thrilled to share our Creativity and innovation. As well as developing a world- leading product, we believe that our culture is world- leading too! We balance super hard work with having a lot of fun. Who wouldn't? Our Goal is to build a product that is best, solutions that are exceptional and service that is inspirational. Create that is conceptually interesting and visually stunning. We work towards a belief that process and collaboration should be exciting and meaningful to use. Our mission at Drucare is to make Healthcare IT more economical to use and user friendly. We are building a Healthcare ecosystem, leaving no stone unturned, to make it available to as many users as possible by bringing in BYOD, SaaS and other buzzwords to practical use. A new chapter has begun! Specialties:
Healthcare IT, Hospital management, Cloud Technologies, Pharmacy Management, Practice Management, Telehealth, Interoperability standards, HL7 FHIR, Laboratory Management, Patient Portal, Patient Engagement, Optical Store Management, SaaS Healthcare Platform, Clinic Management, ICD, SNOMED, LOINC, e-Prescription, Doctor Appointment Management, Hospital Inventory Management,
Contact this candidate