Project Manager Content Management

NICOLE COSSIO

******.**@*****.*** 321-***-**** linkedin.com/in/nicolecossio

PROFESSIONAL SUMMARY

Intranet and digital platform specialist with 7+ years of experience leading technology implementations, content management, and cross-functional team collaboration. Proven expertise in intranet system overhauls, employee training programs, and content creation workflows. Skilled at developing systematic frameworks that enhance internal communications and user experiences while delivering measurable performance improvements across corporate environments.

TECHNICAL & CREATIVE SKILLS

Workflow Systems: Adobe Workfront (Advanced), Jira, Smartsheet, Fusion

Project Methodologies: Agile, SCRUM, Lean, Waterfall, Hybrid approaches

Automation & Reporting: Workflow automation, Custom dashboards, Resource planning, Performance tracking Additional Tools: Figma, Adobe Creative Suite, Google Analytics, DCM

MOST RELEVANT EXPERIENCE

Digital Project Manager/Product Manager

Comcast March 2021 - December 2023

Led implementation and optimization of Adobe Workfront as primary system administrator, creating custom workflows that reduced production time by 28% and improved resource allocation

Architected integrated project management solution connecting Workfront with Jira and creative platforms, creating seamless handoffs between technical and creative teams

Developed custom Workfront dashboards and reports providing leadership with real-time visibility into project status, resource utilization, and creative milestones

Configured automated approval workflows in Workfront that streamlined review cycles and reduced bottlenecks by 35%

Established Workfront as central platform for Comcast's Design System program, unifying global brand assets while increasing creative consistency by 65%

CURRENT

Brand Product Strategy Consultant January 2024 – March 2025

Providing independent consulting PM and Brand services to select clients, including Clearesult while leveraging industry expertise to deliver strategic digital solutions while maintaining professional skills and network connections

Obtaining professional certifications with Data Analytics at IBM, and staying current with industry developments and demonstrating commitment to continuous learning

Contributing expertise through philanthropic leadership with the World Literacy Foundation, applying brand intelligence to support brand initiatives while expanding collaborative capabilities

PREVIOUS EXPERIENCE

Creative Project Manager, Dynamic Creative Optimization

MediaCom March 2020 - January 2021

Pioneered end-to-end digital process implementation for Dynamic Creative Optimization platform, developing comprehensive training materials and user guidelines that resulted in 25% higher engagement metrics

Created systematic content creation and approval workflows for multiple client teams including Greenies, PetCo, and Twinnings, establishing processes that outperformed campaign benchmarks by 18%

Implemented structured handoff protocols between creative and media teams, reducing process errors by 40% and accelerating project timelines through improved internal communications

Account Manager

Omnicom Media Group June 2019 - March 2020

Managed Dynamic Creative Optimization campaigns from concept through execution, implementing A/B testing framework that identified 30% performance lift for targeted creative variants.

Designed decision tree methodology for multiple audience segments, increasing click-through rates by 22% through personalized creative delivery.

Established cross-functional workflow that reduced campaign development time by 35% while improving creative quality and targeting precision.

Display Analyst/Specialist

Club Med June 2018 - June 2019

Orchestrated regional display strategies using performance data to optimize creative elements, increasing ROAS by 24% year-over-year.

Led creative production across remarketing, prospecting, and CRM campaigns, coordinating with agency partners to ensure consistent brand execution.

Developed performance tracking framework using Google Analytics, Qlick, and Adobe Omniture, identifying creative optimization opportunities that improved conversion by 18%.

Digital Account Executive

Zimmerman Advertising August 2015 - June 2018

Managed Verizon's digital creative production across web and display channels, implementing quality control processes that reduced revision cycles by 45%.

Developed data-driven creative recommendations that increased campaign effectiveness by 33% while maintaining brand guidelines.

Created competitive analysis methodology incorporating creative performance metrics, informing strategic pivots that increased client market share by 12%.

EARLY-CAREER & INTERNSHIP EXPERIENCE

Managing Editor, Citigroup Inc. (2012-2013): Led Executive, Regional, and Digital Communication strategy across the organization. Led brand overhaul and digital migration.

Deputy Editor (Intern), Department of State (Spring, 2012): Served as a Deputy Editor to the weekly publication, edited classified documentation and conducted research for UN initiatives.

EDUCATION

Mass Media Communications, 2013

Florida International University • Miami, FL

Product Management Certification, ID: 830-948-640

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