Data Specialist Social Media
Resume:
MOUNT RAINIER, US, ***** • ******.*********@*****.*** •
ALYSSA MCKENZIE
Data Specialist
PROFESSIONAL SUMMARY
Insightful Marketing and Data Specialist with a strong background in data analysis, database management, and digital analytics. Proven ability to support strategic marketing initiatives, lead content development across platforms, and collaborate cross- functionally to align efforts with business goals. Adept at analyzing campaign performance and optimizing strategies based on actionable data.
EMPLOYMENT HISTORY
SOCIAL MEDIA MARKETING APPRENTICE May 2025
Data Samurai Remote
DATA SPECIALIST Aug 2023 - Dec 2024
Partnership Employment - Marmon Rail
HEALTHCARE DATA SPECIALIST Oct 2023 - Jan 2024
Roundtable Strategic Solutions Remote
DATA SPECIALIST Aug 2022 - Jan 2023
RP Staffing
DATA SPECIALIST Mar 2021 - Mar 2023
Ecairn Remote
• Conducted quality assurance testing on newly created databases to ensure accuracy and integrity of data. FAIR LENDING INTERN Jun 2020 - Nov 2020
NCRC Washington, DC
ORGANIZING INTERN Jun 2018 - Dec 2018
DC Jobs with Justice Washington, DC
• Organized administrative tasks, including data entry and social media content management
• Conducted labor organizing training to empower participants.
• Executed canvassing efforts to promote Initiative 77 effectively. Providing instruction on various social media approaches, Improving social media strategy, crafting digital assets for customer interactions
email marketing campaigns
Managed and entered employee training records within a Learning Management System (LMS) Generated regular reports for operational insights and collaborated with HR and training teams to ensure accurate and timely data updates.
Streamlined data entry processes in the LMS, enhancing record accuracy and reducing update times, which improved training compliance rates.
Ensure data accuracy for informed healthcare decisions, enhancing patient outcomes. Verify doctors' licenses and contracts, ensuring compliance and operational efficiency using Excel spreadsheets Entered and maintained sensitive loan and financial data in Salesforce. Ensured high data accuracy and resolved inconsistencies to support financial reporting. Contributed to process improvements for faster data entry and validation large data collection and data entry
Created client-facing reports using Excel and PowerPoint; identified market insights. Utilized LinkedIn Sales Navigator for strategic outreach and sales data enrichment.
Collaborated with supervisors to manage data.
Conducted research to support data-driven decision-making. Designed and proofread social media graphics and blog content to support digital campaigns and advocacy initiatives. Coordinated messaging with advocacy teams to ensure brand and mission consistency Assisted in facilitating joint meetings to foster collaboration among stakeholders. EDUCATION
B.S. IN COMPUTER SCIENCE Dec 2021
Howard University
COMPUTER SCIENCE May 2019 - Sep 2019
University of Ghana
SKILLS
SQL, Data Analysis, Market Research, GitHub, Tableau, Power BI, Salesforce, Excel, Google Sheets, SharePoint, Data Entry, Dashboard Creation, CRM, Quality Assurance, Project Management, Canva, Digital Marketing, Content Creation. ADDITIONAL INFORMATION
PROJECTS
VP Tracker - Cisco Collaboration
Partnered with Cisco engineers on a tool that parsed and analyzed network flow data from switches. Contributed to software design and testing, with a focus on troubleshooting applications. WORK ENVIRONMENT
Experienced in fast-paced, fully remote environments TYPING SPEED
49 WPM
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