Social Media Digital Marketing

EDUCATION

Bachelor of Science in Marketing with a Social Media Concentration -

University of North Carolina at Greensboro

Digital Marketing Analytics Professional Selling Consumer Behavior Leadership Development Social Media Marketing Bachelor of Arts in Media Studies -

University of North Carolina at Greensboro

Creative Copywriting Media Production Video Editing Media Financing and Distribution Creative Process in Film and Video PROFESSIONAL EXPERIENCE

Content Creator -

BAMDE LLC - Greensboro, NC

Marketing Intern -

Francesca 1993 - Remote

Account Executive Intern -

Intrinsic Raleigh

Event Marketing, Customer Acquisition

Production Assistant -

Hogar Images

Film Production, Technical Equipment Knowledge

CAMPUS INVOLVEMENT

Treasurer, Executive Producer -

Carmichael Studios

PROFESSIONAL SKILLS

Certifications Stukent Marketing Management Simternship (2025), Hootsuite Social Listening Certificate (2025), Hubspot Academy Inbound Marketing Optimization (2025), Semrush Fundamentals of Marketing Analytics (2025), Semrush Marketing Analysis Certification - Where Theory Meet Practice, Maximizing ROI Through Marketing Analytics: A Practical Guide for In- House Marketers (2025), Hootsuite Platform Certification (2024), Hootsuite Social Media Marketing Certification (2024) Technology Canva, Adobe Premiere Pro, Final Cut Pro, Microsoft Suite, Salesforce, Xtensio, Airtable, Hootsuite, Semrush, SPSS software

Language French (Working Proficiency)

Stella Mabiala

****************@*****.*** 919-***-**** LinkedIn

Aug '23 Jul '25

Greensboro, NC

Jan '22 Jul '25

Greensboro, NC

Feb '25 Present

Draft compelling and dynamic content on multiple social media platforms that increased brand awareness by 40%, leveraging Canva for high-quality visuals

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Design customized business proposals for local small businesses, enhancing digital engagement and driving a 15% boost in online interactions using proposal automation tools

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Spearhead digital marketing expansion initiatives in collaboration with local businesses, leading to an 18% revenue increase through strategic social media campaigns

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Jan '25 Present

Manufacture and executed strategic content initiatives, driving a 17% increase in brand awareness by leveraging Xtensio and Airtable for content planning and refinement

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Contact targeted Instagram influencers, conducting in-depth relevance analysis to optimize engagement, leading to a 2x surge in platform interactions

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Incorporate SPSS and Excel for advanced demographic analysis, enhancing audience segmentation and significantly boosting brand awareness

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May '24 Jul '24

Raleigh, NC

• Boosted market reach by acquiring 5-8 new customers per territory, fortifying brand presence in untapped areas Drove business growth by successfully completing 193 phone activations, resulting in a revenue contribution of $1,875 for the company

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Delivered impactful product presentations, driving a 20% growth in client base & managing service applications to enhance customer relationships

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Managed phone activations for 125+ users, offering remote diagnostics for issue resolution, while conducting candidate interviews to attract top talent

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Mar '24 Jul '24

Greensboro, NC

• Coordinated daily tasks and managed schedules for 12 team members to streamline daily production efficiency

• Supported equipment setup for 56 shots to ensure quality results while maintaining timeliness with daily schedule

• Build and fostered connections with like-minded individuals on set maintaining a fun and safe production environment Aug '23 May '25

• Managing budgets and financial planning for multiple short film productions, ensuring cost-effective resource allocation

• Direct the organization’s finances, including fundraising, expense tracking, and financial reporting.

• Lead the social media strategy for TikTok and Instagram, increasing audience engagement and brand visibility.

• Coordinate with students from other universities through the annual film festival, fostering industry connections. Supervise film production processes, collaborating with teams to bring creative visions to life while maintaining budgetary constraints.

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