P R O F E S S I O N A L D E T A I L S
SHERIF NAZMI AYYAD HANNA
P.O BOX 11070, Dubai,
UNITED ARAB EMIRATE.
***************@*****.***
https://www.linkedin.com/in/sherif-na-hanna/
KNOWLEDGE AND PRACTICAL SKILLS
I take immense pride in my journey through the hospitality industry, commencing at its very foundation. Over the years, I've continually accumulated invaluable experiences that have been instrumental in shaping my career and personality. The qualities and abilities that have emerged from this journey include:
• Leadership Excellence: Inspiring and motivating teams while fostering a collaborative environment. I excel in employee development and ensure fairness, creating a productive and inclusive workplace.
• Acquisition and Asset Management: Expert in identifying and acquiring strategic assets, managing hotel portfolios, and optimizing operational performance to maximize value and return on investment.
• Financial and Operational Expertise: Proficient in financial budget planning and execution, ensuring efficient resource management and financial health.
• Business Growth and Innovation: Leveraging a natural aptitude for business development and innovation, I identify strategic opportunities, manage projects effectively, and embrace new industry trends.
• Brand Expansion and Development: Proven expertise in driving brand growth, identifying market opportunities, and executing strategic initiatives to expand and enhance the brand presence.
• Effective Communication and Presentation: Consistently maintaining a professional presentation, I engage audiences effectively and build lasting relationships through strong interpersonal skills.
• Negotiation and Planning Prowess: Exceptional negotiation skills and strong planning and coordination abilities ensure successful project outcomes and strategic asset management.
• Integrity and Composure: Upholding the highest standards of integrity, I handle high-pressure scenarios with confidence and composure, ensuring a productive and fair work environment. W O R K E X P E R I E N C E
03/25 Current GENERAL MANAGER
THE ACT HOTEL
Sharjah,
United Arab Emirates
Oversee full hotel operations, driving revenue growth, team performance, and guest satisfaction. Implemented strategic initiatives to improve efficiency, service quality, and profitability.
06/24 – 02/25 GENERAL MANAGER
AL MARINA HOLDING
WESTERN HOTELS COMPANY
Abu Dhabi,
United Arab Emirates
I oversee the acquisition, expansion, and development of the Western hotel brand within the region, along with the operation and asset management of three hotels:
• Western Hotel Ghayathi (248 rooms)
• Western Hotel Madinat Zayed (119 rooms)
• Western Hotel Liwa (73 rooms)
Additionally, leading the negotiation, preparation of market studies and operational plans for upcoming hotels in the region, ensuring strategic alignment and successful market entry.
11/21 – 05/24 CLUSTER GENERAL MANAGER
SIGNATURE HOTEL GROUP
Dubai,
United Arab Emirates
I handled the expansion of the group, negotiated several opportunities to grow up with the brand in UAE, alongside the operation and asset management of:
Signature 1 Hotel Dubai (301 rooms)
Signature Hotel Barsha Mall of Emirates (90 rooms)
Signature Hotel Apartment and Spa (95 Apartment) 10/2020 – 10/2021 MANAGING DIRECTOR / CO-FUNDER
THE EVENTALIST Event management company
Dubai,
United Arab Emirates
Led strategic planning and execution of high-profile corporate and social events. Oversaw business development, client relations, and operational growth, establishing the brand as a trusted industry leader.
05/19 – 10/2020 GENERAL MANAGER / OWNER REPRESENTATIVE AL WALEED HOSPITALITY GROUP
Dubai,
United Arab Emirates
As the parent company, a real estate firm, I handled the hospitality division, completing and executing hotel projects, negotiating with operators, managing CAPEX and OPEX, and overseeing OSE and FFE. I also monitored hotel performance to ensure operational excellence. Hotels in the portfolio include
Park Regis Boutique Hotel Dubai – UAE.
Lemon Tree Hotel, Dubai – UAE. (PRE-OPENING & OPENING)
Al Waleed Palace Hotel Oud Maitha, Dubai - UAE.
Al Waleed Palace Hotel Barsha, Dubai – UAE.
Downtown Hotel Apartment, Amman - Jordan.
Beach Walk Jumeirah Hotel Dubai – UAE (PRE-OPENING) 12/18 – 04/19 GENERAL MANAGER / OWNER REPRESENTATIVE ARMADA BLUE BAY HOTEL JLT (352 rooms)
Dubai
United Arab Emirates
I led the expansion project, increasing the property from 80 to 352 rooms. I prepared the project plan for expanding the all-day dining and adding new food and beverage outlets. This included conducting feasibility studies and developing the necessary manning structure for the enhanced facilities. 11/16 – 11/18 GENERAL MANAGER / OWNER REPRESENTATIVE STELLA DI MARE HOTEL, DUBAI MARINA (369 rooms)
Dubai,
United Arab Emirates (PRE-OPENING & OPENING)
As the owner’s representative at Stella Di Mare, I managed the construction work, coordinating between consultants, contractors, subcontractors, and the owner to accelerate the completion of a project delayed by 6 years. I prepared the financial feasibility and budget plans, developed the sales and marketing strategy, and controlled CAPEX and OPEX. Additionally, I oversaw the preparation of FF&E and OS&E. I also conducted a feasibility study for a new project in Mauritius. 10/11 – 10/16 CLUSTER DIRECTOR OF SALES & MARKETING BYBLOS HOSPITALITY GROUP
Dubai,
United Arab Emirates
Hotels in the portfolio include:
MARINA BYBLOS HOTEL (184 rooms)
BYBLOS HOTEL Dubai – TECOM (152 rooms)
CAPITOL HOTEL DUBAI (151 rooms)
MOSCOW HOTEL DUBAI (136 rooms)
AL SARAB HOTEL DUBAI (86 rooms)
BROADWAY HOTEL DUBAI (70 rooms)
Responsible for introducing the brand to the market and activating all managed segments across the hotels. I oversaw brand development and expansion efforts and was tasked with preparing the budget, business, and development plan for Byblos Niagara Falls, which operated from 2015 to 2016. 10/10 – 09/11 GENERAL MANAGER / OWNER REPRESENTATIVE DIPLOMAT HOTEL & BUSINESS CENTER (150 rooms)
Astana,
Republic of Kazakhstan
I prepared and executed a renovation plan for hotel rooms, the restaurant, public areas, and the business center. Additionally, I developed comprehensive business, sales, and marketing plans to introduce the brand in Astana City and monitored hotel operations to ensure optimal performance and successful implementation. 09/09 – 09/10 OVERSEAS BUSINESS DEVELOPMENT MANAGER PLANET TRAVEL & TOURS
Dubai, UAE
In charge of the outbound operation from (5) five international offices 1- Moscow – Russia
2- Almaty – Kazakhstan
3- Kiev –Ukraine
4- Istanbul – Turkey
5- Beirut – Lebanon
11/02 – 08/09 ROOMS DIVISION MANAGER
Acting as an EXECUTIVE ASSISTANT MANAGER
RADISSON BLU RESORT SHARJAH (Previously Sharjah Continental Hotel) Sharjah, UAE
11/01 – 10/02 FRONT OFFICE MANAGER
SHARJAH CONTINENTAL RESORT (Previously Holiday Inn Resort Sharjah) Sharjah, UAE
02/00 – 10/2001 FRONT OFFICE MANAGER
HOLIDAY INN RESORT SHARJAH (300rooms)
Sharjah, UAE
03/99 - 01/2000 NIGHT / DUTY MANAGER (OPENING STAGE) Task force in charge of front office operation
HOLIDAY INN DOWNTOWN DUBAI (149 Rooms)
Dubai, UAE
05/97 – 10/98 GUEST RELATIONS MANAGER,
SIX CONTINENTS CLUB & CLUB CONTINENTAL FLOOR MANAGER. INTERCONTINENTAL AL JUBAIL RESORT (300 Rooms)
Al Jubail, Saudi Arabia.
05/92 – 04/97 NIGHT MANAGER
HOLIDAY INN AL JUBAIL RESORT (300 Rooms)
Al Jubail, Saudi Arabia
07/91 – 04/92 SENIOR RECEPTIONIST
THE INTERNATIONAL NILE CRUISES (150 Rooms)
On board of M/S GOLDEN BOAT
Cairo, Egypt
07/90 – 06/91 ACCOUNTANT
THE INTERNATIONAL NILE CRUISES (150 Rooms)
On board of M/S GOLDEN BOAT
Cairo, Arab Republic of Egypt
06/89 – 06/90 ACCOUNTANT
IBN KHASSIB HOTEL (100 Rooms)
El Minya, Egypt
OTHER EXPERIENCE
10/06 – 12/06 TASK FORCE (Rooms Division Department) (RE-BRANDING – OPENING) RADISSON SAS DUBAI DEIRA CREEK HOTEL (287 rooms)
United Arab Emirates
05/04 – 08/04 TASK FORCE (Room Divisions) (RE-BRANDING – OPENING) DARIUSH GRAND HOTEL (168 rooms)
Managed by Rezidor SAS Hotel & Resort
Kish Island – Iran
03/99 - 01/00 NIGHT / DUTY MANAGER (OPENING STAGE) IN CHARGE OF FRONT OFFICE OPERATION
HOLIDAY INN DOWNTOWN DUBAI. (149 Rooms)
United Arab Emirates
11/98 – 02/99 TASK FORCE (Front Office Department) (PRE- OPENING & OPENING) Holiday Inn Sharm El Sheikh (520 rooms)
Egypt
E D U C A T I O N
B.A. degree, Faculty of Arts, English Arts Dept., 1991.
Certificate from the American University, Cairo branches for an English/Arabic Translation course in 1992.
Certificate from the Educational Institute of the American Hotel and Motel Association AH&MA for a Managing Front Office Operation course 1994.
SPECIAL SKILLS
Certified as a group trainer from IHG and Rezidor management school.
Excellent in English and Arabic Language.
Excellent in P.C. operation especially, (Word, Excel, PowerPoint and Publisher).
Excellent in Fidelio, Opera, WINHMS, and Protel PMS system.
Having Egyptian, UAE driving license.
TRAINING HISTORY
(Holiday Inn Worldwide Training Programs)
- Craft Training Certificate.
- Group Training Certificate
- World of Welcome Workshop.
- Together we care.
- Cross training at the Sales Department.
- Interaction Management.
- Continuous Service Improvement Program.
- Supervisory Skill.
- Appraisal (Evaluation training) Program.
- Train the trainer.
- Presentation Skills
- Grooming For Supervisors.
(Intercontinental Worldwide Training Programs)
- Management Training & Development (MTD). - F.I.T Marketing Front Line Selling Course.
(Radisson SAS Worldwide Training Programs)
- STAR Foundation Program - Yes I can (Guest Courtesy Program) Goal Setting Delegating to Develop - Leading & Delivering Yes I can Program. Select the Best Let’s Talk - Group Training Certificate. Training for Success Create Problem Solving - LOTS Training (How to prepare Business plan) Coaching to Win Talking Finance - Mentor MENTEE Program SPECIAL INTERESTS
Music has always been my greatest passion. Since high school, I've been actively involved in various school and college community activities, regularly performing on the piano and guitar.
I'm also an avid sports enthusiast, with a special fondness for football. Throughout my participation in the sport, I've consistently played at a level above the average player.
Additionally, I have a strong passion for the excitement of driving high-speed cars. PERSONAL DATA
NAME : SHERIF NAZMI AYYAD HANNA
NATIONALITY : EGYPTIAN
RELIGION : CHRISTIAN
MILITARY SERVICE : EXEMPTED
CIVIL STATUS : MARRIED
DEPENDANTS : 2 (2001 + 2008)
R E F E R E N C E
To be offered on request.
Applicant
Sherif N.A. Hanna