Sales Representative Business Growth
Resume:
PROFESSIONAL SUMMARY
Results-driven sales and marketing professional with over 15 years of experience in territory management, distributor relations, and business growth. Skilled in driving sales, building client relationships, and optimizing market performance. Proven ability to identify opportunities, resolve challenges, and deliver results while maintaining brand visibility and operational excellence
KEY SKILLS
Sales and Performance Excellence
Consistently led in volume generation at Nairobi Bottlers, earning a certificate for outstanding performance and commitment.
Four-time winner of the Monthly Representative Challenge in 2007 and recognized for leadership during the 2008 ASK Show.
Spearheaded sales growth in East Nairobi, increasing overall sales from 35% to 85% within a year.
Territory Management
Opened 56 high-volume outlets in 18 months at KWAL, Mombasa, while neutralizing competition through strong bar owner relationships.
Ensured distributors maintained a 3-day minimum stock level, driving operational efficiency.
Locked out counterfeit products in my territory through robust partnerships with business stakeholders.
Cost Management and Budgeting
Maintained cycle activity budgets under target, maximizing profitability for KWAL and distributors.
Leadership and Strategic Contributions
Acted as interim line manager multiple times, consistently delivering results and meeting objectives.
Provided critical support in tracking, route accompaniments, and mentoring sales teams to ensure performance growth.
WORK HISTORY
Sales Executive (SE)
Kenya Wines Agencies Ltd (KWAL) May 2009 – August 2022
Distributor Management:
oEnsured distributors secured adequate bank guarantees and cash cover at KWAL accounts.
oSupervised systematic daily route service to optimize sales volumes.
oTrained distributor sales teams on customer service and relationship management.
oConducted route accompaniments and back-checks to identify gaps and implement corrective measures.
Retail Management:
oEnsured brand visibility and proper merchandising in outlets.
oBuilt and maintained strong relationships with bar owners, carrying out promotions to boost profitability.
oSourced new business partners in emerging markets to expand reach.
Administrative Roles:
oOrganized forums with government officers to foster a harassment-free business environment.
oProvided regular upward and downward feedback to accelerate decision-making.
oPrepared and submitted weekly performance reports to management.
Sales Representative
Nairobi Bottlers Limited February 2006 – April 2009
Achieved monthly sales targets through the Right Execution Daily (RED) framework.
Ensured asset management and proper merchandising in all outlets.
Conducted route riding with distributor reps, coaching them on sales routines.
Monitored competitor activities and implemented counter strategies to maintain market edge.
Facilitated product availability and adherence to distributor standards to ensure efficient operations.
Sales Representative
Ngokara Insurance Agency July 2002 – January 2006
Developed and managed relationships to drive business growth.
Analyzed financial reports to appraise customer insurance worthiness.
Provided insurance quotations, assisted with claim forms, and managed underwriting processes.
Ensured timely debt collection and maintained effective communication with clients.
EDUCATION GRADUATION YEAR
Bachelor of Commerce, Marketing option (Second Class Upper Honor) 2005
University of Nairobi.
Kenya Certificate of Secondary Education (K.C.S.E) 1999
Lenana School
Certificate of Proficiency
College of Insurance
Seminars and Trainings
Leadership and Motivation: Participated in team-building sessions on leadership and motivational skills at Nairobi Bottlers (May 2008).
Effective Selling Skills: Completed a training session on selling techniques and relationship building at Nairobi Bottlers (August 2008).
Sales Excellence: Attended "The Perfect Day" training at Nairobi Bottlers, focusing on daily effective routines for sales reps.
Accounting and Financial Management: Completed a training session on accounting and financing principles to enhance management skills.
Leadership Development: Participated in a motivational and leadership conference at KWAL (2011).
Sales Force Automation: Trained in sales force automation at KWAL (June 2015).
Sales Academy: Enrolled in sales academy training at KWAL (April 2016).
REFEREES
Provide on request
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