Elena Morris
Lantana, FL *****
************@*****.***
Professional Summary
Transformative sales leader with a proven track record of driving excellence in operations and customer service. Renowned for spearheading high-performing teams, optimizing workflows, and exceeding sales targets through innovative strategies and impeccable execution. Masterful in recruitment, staff development, and performance management, ensuring top-tier talent alignment and productivity. Adept at creating safe, efficient, and inviting environments, adhering to stringent standards and protocols.
Exceptional in financial oversight, from managing budgets to maximizing profits through strategic purchasing and inventory control. A natural problem-solver, skilled at swiftly identifying challenges and implementing effective solutions to enhance operational efficiency. Passionate about delivering unparalleled customer satisfaction, continually raising the bar through meticulous monitoring and quality assurance. A strategic marketer, driving growth and profitability with compelling campaigns and promotions.
Willing to relocate to: Florida
Work Experience
Retail Sales Associate
City Furniture-West Palm Beach, FL
October 2024 to Present
Returned to this employer since 2001
Manager
TooJay’s Deli • Bakery • Restaurant-Lake Worth, FL September 2023 to July 2024
Dynamic and results-driven Restaurant Manager with a proven track record of leading high-performing teams and delivering exceptional customer service. General Manager
IHOP-Deerfield Beach, FL
August 2022 to August 2023
Skilled in overseeing daily operations, managing budgets, and ensuring compliance with health and safety standards. Adept at staff recruitment, training, and development, creating a positive and productive work environment. Passionate about enhancing guest experiences through innovative service strategies and quality assurance. Committed to driving sales growth and operational efficiency in a fast- paced, high-volume setting.
Restaurant Owner / CEO
Alenka Home Food-Lantana, FL
January 2016 to August 2022
Visionary leader with extensive experience as an Operational Restaurant Manager and CEO, driving excellence in all aspects of restaurant operations. Expert in strategic planning, business development, and team leadership. Proven ability to optimize operational efficiency, enhance customer satisfaction, and achieve financial goals. Skilled in overseeing staff recruitment, training, and performance management, ensuring high standards of service and productivity. Pioneered the start-up and complete design and creation of items and recipes for all food, bakery, and A to Z elements of a new restaurant concept. Adept at managing budgets, controlling costs, and implementing innovative marketing strategies to boost revenue. Committed to fostering a positive work culture and delivering exceptional dining experiences.
Senior Director of Operations
U.S.TO YOU International Trading-Lake Worth, FL
January 1992 to December 2016
Accomplished Export Sales Director with a remarkable track record of generating over $6 million in sales by exporting goods from the USA to Europe. Successfully launched and grew a start-up business, building strong relationships with major buyers and securing high-value contracts. Expert in international trade regulations, logistics, and supply chain management, ensuring smooth and efficient large-scale export shipments.
Demonstrated excellence in strategic planning, market analysis, and negotiation, driving business growth and expanding market presence. Adept at managing end-to-end export processes, from product sourcing and compliance to transportation and delivery. Committed to providing exceptional customer service and maintaining long-term partnerships with key clients. Financial Services Representative
AXA Equitable-Fort Lauderdale, FL
October 2004 to July 2009
Education
Bachelor's degree in Biomedical Engineering
Associate of Arts in Business Management
Tampere Business School - Tampere
August 1988 to December 1989
Associate in Science (AS) in Hospitality Management Leningrad Business - Leningrad
September 1981 to September 1982
High school diploma or GED
Skills
• Management
• Cash management
• Financial services
• Presentation skills
• Process Improvement
• Team Building & Leadership
• Communication skills
• Recruiting
• OpenTable
• Store management
• Inventory management
• Hotel experience
• Bilingual
• Leadership
• Wine knowledge
• Computer literacy
• Cash handling
• Restaurant Management
• Employment & labor law
• Finance Management
• Negotiation
• Risk Assessment & Mitigation
• Business Development Strategies
• Microsoft Outlook
• Budgeting
• Driving
• Hospitality
• Operations Management
• Outside sales
• Restaurant management
• Cooking
• Customer relationship management
• Social media management
• Writing skills
• Hospitality management
• Cost control
• Supervising experience
• Customer Service & Satisfaction
• Cost Analysis & Reduction
• POS
• Training & development
• Marketing
• Guest services
• Relationship management
• Planning & Forecasting
• Operations management
• Sales
• Customer service
• CRM software
• Sales & Marketing Management
• Retail buying
• Recruitment Management
• Customer Relationship Management
• Microsoft Excel
• English
• Resort
• Guest relations
• Windows
• Forecasting
• Inside sales
• Banking
• Interviewing
• Events management
• Contracts
• Payroll Management
• Retail sales
• Bartending
• Cash register
• Retail management
• Google Docs
• Training & Development
• Quality Assurance & Control
• Typing
• Sales management
• Restaurant experience
• Profit & loss
• Conflict management
• Financial acumen
• React
• Fine dining experience
• Serving
• Computer skills
• Financial management
• Relationship Management
• Coffee experience
• Microsoft Word
• Retail math
• Microsoft Office
• Business development
• Microsoft Powerpoint
• Salesforce
Certifications and Licenses
Certified Notary Public
ServSafe
August 2022 to August 2027
Driver's License