JOB TITLE
Lance Normine
ENTREPRENEUR
***** ** **** **. ********.OR 97236
*****.*.*******@*****.***
PROFILE
Co-Owner/Operator Livin’ Spoonful LLC May 2022-Present
As the Owner/Operator of a wholesale cracker company, I am responsible for overseeing all aspects of the business, from production and supply chain management to marketing and sales. My role involves strategic planning, team management, and ensuring that the company delivers high-quality products to wholesale customers. I am also responsible for building and maintaining strong relationships with suppliers and clients, as well as navigating the regulatory landscape of the food industry.
EMPLOYMENT HISTORY
CO-OWNER/OPERATOR, LIVIN’ SPOONFUL LLC, PORTLAND
06/2022-PRESENT
Develop and implement a comprehensive business plan that outlines goals, strategies, and financial projections for growth.
Oversee day-to-day operations, ensuring efficiency and quality in production processes.
Manage the company budget, forecasting expenses, and tracking financial performance.
Research and develop new cracker recipes and product lines to meet market demand and consumer preferences.
Ensure compliance with industry standards and regulations regarding food safety and quality control.
Identify and establish relationships with suppliers for high-quality ingredients.
Manage inventory, procurement, and logistics to ensure timely delivery of products to clients.
Develop marketing strategies to promote the brand and products to potential wholesale clients.
Cultivate relationships with distributors, retailers, and other wholesale buyers to drive sales growth.
Attend trade shows and industry events to network and showcase products.
Hire, train, and manage a team of employees, fostering a positive work environment and ensuring continuous development.
Delegate tasks effectively and maintain clear lines of communication within the team.
Build and maintain strong relationships with existing clients and actively seek new business opportunities.
Address customer inquiries and complaints promptly and professionally.
Ensure compliance with local, state, and federal food safety regulations and standards.
Implement and maintain health and safety protocols within the production facility.
Monitor financial performance, prepare financial reports, and make recommendations for cost reduction and profit improvement.
Identify funding opportunities for expansion or additional resources as needed.
Skills:
Proven experience in the food industry, preferably in production, sales, or management.
Strong entrepreneurial mindset with a passion for food production and innovation.
Excellent leadership and team management skills.
Knowledge of food safety regulations and quality assurance practices.
Strong marketing and sales acumen, with experience in wholesale distribution.Financial literacy and experience with budgeting and financial planning.
Strong communication and interpersonal skills.
WILDERNESS SURVIVAL INSTRUCTOR,COYLE OUTSIDE PORTLAND 06/2017-10/2022
Good sense of humor.
Natural history and ecology
Educational experience thoughtfully managing groups, especially children
Competent risk management skill-sets for diverse outdoor educational settings and beyond
Strong framework and experience in outdoor safety, assessing and teaching flexible hierarchy of survival in emergency and long-term wilderness living situations
Practical navigation with and without compass and maps
Bow drill and other friction fire starts, fire in all conditions, fire safety with respect for regulations for the area operating in
Wood carving skills with a basic bush craft knife
Respectful and almost obsessive care for tools and equipment
Coal burning for woodworking
Natural shelter without fire (not just tarps), must encompass survival and long-term shelters (having slept in many yourself)
Natural fiber work: cordage and more
Stone tools
Hide tanning
Primitive leather craft
Wild edible plants for subsistence with a functional knowledge of local botany (or capacity to rapidly adapt if relocating from out of our region)
Primitive outdoor cooking: rock boiling, pit cooking, roasting, and more
Food preservation and storage
Knowledge of outdoor and wilderness hazards with experience in primitive and modern methods of how to mitigate them
Knowledge of bird calls (aka bird language) and what they mean to within landscape
Print and sign tracking over varied terrain
Stealth and natural camouflage
Awareness tactics and training
Counter tracking
Natural navigation
Archery, throwing sticks, and other projectile weapon
Comfort in all weather conditions. Gets how to scale all-weather training and how to develop more rugged capacity in beginning students.
You get the grander picture of what all of the above is painting
Good time management and administrative skills. Yes, you can work in both an office and the woods. You get email and are efficient in getting the job done.
Extreme attention to detail and ability to be an organizational ninja
Exceptional consistency, reliability, and punctuality: You will be the clock by which all others on our team are set
A craving to understand why people do what they do; to work hard to make everyone on your team perform at a higher level and to be unhesitating in your pursuit of making this a better place to work for everyone on the team
Communication skills that are stellar; not only for your own written and oral communication, but to raise the caliber of everyone on your team
Comfort using various technological communications to collaborate with local and cross-regional colleagues including methods such as phone, email, Google Apps, carrier pigeon, etc.
Co-owner/operator, commonwealth skateboarding, Portland
09/2009-05/2016
As the owner of an indoor skatepark, I was responsible for overseeing all aspects of the business, including operations, staff management, customer experience, marketing, and financial performance. My primary goal is to create a safe, welcoming, and innovative environment for skaters of all ages and skill levels while driving profitability and community engagement.
Developed and implemented a comprehensive business plan to ensure the growth and sustainability of the skatepark.
Managed daily operations, including facility maintenance, safety protocols, and equipment management.
Ensured compliance with local regulations, safety standards, and industry practices.
Oversaw budgeting, financial forecasting, and reporting.
Implemented pricing strategies and promotions to maximize revenue.
Managed expenses, including payroll, utilities, and supplies.
Created a welcoming and inclusive atmosphere for all skaters and visitors.
Developed and managed programs, events, and competitions that enhance the skateboarding community.
Gathered and analyzed customer feedback to improve services and offerings.
Created and executed marketing strategies to attract new customers and retain existing ones.
Managed social media, website, and other promotional channels to promote events, classes, and skatepark features
Built partnerships with local schools, skate shops, and community organizations.
Recruited, trained, and supervised staff, including skate instructors, customer service representatives, and maintenance personnel.
Fostered a positive work culture focused on teamwork, safety, and customer service.
Scheduled and managed staff shifts to ensure adequate coverage during peak hours.
Cultivated relationships with local skaters, organizations, and schools to build community involvement and awareness.
Organized workshops, classes, and outreach programs to promote skateboarding and related activities.
Developed initiatives that supported diversity and inclusivity in the skateboarding community.
Skills:
Proven experience in business management, preferably in extreme sports, recreational, or entertainment industry.
Deeply passionate for skateboarding and knowledge of skate culture.
Strong financial acumen and experience with budgeting and financial management.
Excellent leadership, communication, and interpersonal skills.
Ability to work flexible hours, including evenings and weekends.
Relevant certifications in first aid and safety management are a plus.
EDUCATION
LE CORDE BLEU, PORTLAND, OR 2004-2006 ASSOCIATES OF SCIENCE
Skills
Planting and Harvesting: Knowledge of planting techniques, crop rotation, and the best times for planting and harvesting various crops.
Operating Machinery: Proficiency in using farm equipment like tractors, plows, seeders, and harvesters.
Animal Care: Skills in caring for livestock, including feeding, grooming, and monitoring health and behavior.
Pest and Weed Control: Ability to identify pests and weeds and apply appropriate treatments or control measures.
Record Keeping: Ability to maintain accurate records of farm operations, including planting schedules, harvest yields, and inventory management.
Basic Maintenance and Repairs: Skills in performing routine maintenance on equipment, fences, and buildings, as well as basic repair skills.
Teamwork and Communication: Ability to work collaboratively with other farm staff and communicate effectively to ensure smooth operations.
Safety Practices: Knowledge of safety protocols related to working with machinery, chemicals, and animals to prevent accidents and injuries.
Time Management: Ability to prioritize tasks and manage time effectively to meet seasonal deadlines.
First Aid: Basic first aid skills for handling minor injuries and emergencies that may arise on the farm.