Art Director M A

PROFESSIONAL EXPERIENCE

Creative Director - Fusion Designs (Consulting) – Delray Beach, FL 2015 – Present

• Provide end-to-end creative leadership and strategic consulting for diverse clients including SMASHBURGER, Jollibee Foods, Norton Museum, Diadem Sports, and Tiger Schulmann’s Martial Arts.

• Conceptualize, design, and produce campaigns across web, social, print, environmental, and broadcast, aligning each with brand strategy and customer engagement goals.

• Build and pitch creative presentations directly to stakeholders, earning long-term contracts and leading large-scale rollouts across multiple channels.

• Write and refine messaging, headlines, and calls-to-action to complement visual storytelling and boost cam- paign clarity and performance.

Creative Director - BURGERFI, LLC – North Palm Beach, FL 2016 – 2020

• Lead strategy, design, and branding consistency across 100+ corporate and franchised locations nationwide.

• Directed all creative for brand campaigns, LTO launches, packaging, signage, uniforms, digital menus, and environmental design.

• Partnered with the CMO, franchisees, and operations to align marketing goals with design executions across sales, promotions, and real estate development.

• Designed and rolled out integrated campaigns for national promotions, influencer activations, and store openings, often under tight deadlines and high visibility.

• Developed a style guide and visual playbook that scaled across regions, vendors, and platforms—reducing design redundancy and protecting brand integrity.

• Spearheaded cross-functional collaboration between marketing, culinary, operations, and legal to streamline creative approvals and accelerate go-to-market timelines. Art Director - Tarsus Medical Group (MMI, A4M, CMHC, SBS, PainWeek) – Boca Raton, FL 2013 – 2016

• Led a full rebrand across five internal healthcare divisions, unifying visual language and brand strategy for maximum consistency across B2B and B2C touchpoints.

• Designed, produced, and managed quarterly publication layout and production (160+ pages per issue) for national and international medical conferences.

• Created digital and print assets including email marketing, direct mail, signage, brochures, whitepapers, e-books, social media graphics, and sales presentations.

• Supervised a team of eight in-house designers and freelancers, mentoring them in typography, layout, and client presentation best practices.

Art Director - Zimmerman Advertising – Fort Lauderdale, FL 2008 – 2013

• Delivered integrated creative campaigns across digital, print, OOH, in-store, and video for high-profile clients including AutoNation, Nissan, Lennar Homes, Florida Panthers, and The Miami Dolphins.

• Managed multiple concurrent projects in a fast-paced, high-output agency environment while meeting tight deadlines and maintaining creative excellence.

• Collaborated closely with copywriters, account execs, and senior leadership to translate marketing strategy into compelling visuals that drove traffic and conversions.

• Designed and art-directed collateral including vehicle wraps, dealership kits, campaign microsites, internal training docs, and national print ads.

• Participated in photo and video shoots, storyboarding creative concepts and supervising live production to ensure high-quality output aligned with campaign vision. EDUCATION

B.A. Fine Arts / Graphic Design / Marketing – University of Central Florida AFFILIATIONS

Graphic Designers Guild • Art Directors Club • Orlando Advertising Federation • Sigma Phi Epsilon Delray Beach, FL 33445

561-***-**** ****@***************.***

Portfolio: fusiondesignsfl.com

LinkedIn: linkedin.com/in/ericscopp

ERIC J. SCOPP

CREATIVE/ART DIRECTOR

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