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Resume:
Cathy E. Greenberg
*******************@*****.***
www.linkedin.com/in/cathyegreenberg/
Cathy Greenberg Creative
Professional Experience
GCNY Marketing
Brooklyn, NY
Senior Copywriter
December 2023 – Present
October 2020 – November 2022
● Create diverse content for social media, websites, blogs, emails, print ads, direct mail, brochures, trade show signage, and corporate branding, driving client engagement and boosting brand visibility.
● Conceptualize and execute branding campaigns, achieving measurable improvements in client acquisition.
● Develop detailed marketing plans, strategies and proposals, aligning with client objectives and goals.
● Mentor junior writers, fostering their professional development and enhancing overall team performance.
RR Donnelley
New York, NY
Senior Marketing Writer
November 2022 – September 2023
● Collaborated with Morgan Stanley Investment Management to develop content, including LinkedIn updates, video scripts, and blogs, maintaining a consistent brand voice.
● Edited technical blogs authored by industry experts, ensuring clarity and engagement.
● Partnered with designers and project managers.
Greenberg, Cathy
Freelance Copywriter
NY/NJ/Remote
Self-Employed
November 2006 – October 2020
● Delivered tailored traditional and digital copywriting solutions for clients across industries, generating increased customer engagement and brand loyalty.
● Specialized in crafting on-brand copy for websites, banner ads, social media content, print ads, direct mail, brochures, product descriptions, blogs, collateral materials, email campaigns, PR, packaging, user manuals, recruitment ads, and more.
● Designed comprehensive marketing plans, integrating both digital and traditional strategies.
AICPA
Jersey City, NJ
Senior Copywriter
April 1998 – October 2006
● Increased sales and membership through creative development of multi-channel marketing materials.
● Crafted targeted copy for print ads, direct mail, collateral materials, banner ads, websites, landing pages, emails, catalogs, brochures, posters, PowerPoint presentations, conference materials, branding campaigns, taglines, slogans, and internal/external communications.
● Served as lead creative for new product launches, developing taglines, slogans, and advertising campaigns.
Creative Communications Co.
Old Bridge, NJ
Senior Copywriter
June 1994 – April 1998
● Developed content for 400+ clients, delivering on-brand messaging under tight deadlines.
● Developed diverse marketing materials, including print ads, direct mail pieces, and brochures, increasing client ROI significantly.
Greenberg, Cathy
Hillel Foundation at Brooklyn College
Brooklyn, NY
Development Coordinator
September 1993 – June 1994
● Created brochures, direct mail pieces, and telemarketing scripts to boost funding and awareness for the organization.
Internships
New York, NY
Junior Copywriter
Young & Rubicam
Laurence, Charles, Free & Lawson
Education
College of Staten Island
Staten Island, NY
Master of Arts in English
Brooklyn College
Brooklyn, NY
Bachelor of Fine Arts in Creative Writing
Professional Honors and Achievements
● Winner: 3 CompTIA Golden Screen Awards
● Second Place: Wordsmith Copywriting Competition
● Jillies Certificate of Excellence
● Judge: Caples Awards, Echo Awards
Key Skills
● Copywriting & Content Strategy for Various Platforms
● Branding & Campaign Development
● Mentorship & Team Leadership
● SEO & Digital Marketing
● Project Management
● Cross-Functional Collaboration
● Experience working with Microsoft Office, Paymo, Monday, Figma, and WordPress Greenberg, Cathy
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