SAMORA SCOTT
Mississauga, ON L*B *N* • 416-***-**** • *********@*****.***
Professional Summary
Results-driven sales leader with 10+ years of experience in inside sales, business development, and strategic pipeline management. Proven track record of surpassing revenue targets, scaling high-performing teams, and driving double-digit growth through data-driven sales strategies. Adept at leveraging CRM insights, sales analytics, and pipeline forecasting to optimize sales opportunities and improve operational efficiency. Strong collaboration with cross-functional teams in Product, Marketing, and Finance, ensuring strategic alignment and process improvements. Passionate about coaching teams, optimizing sales execution, and driving business expansion in competitive markets.
Skills
Sales Leadership & Team Development
Strategic Pipeline Management
Customer Relationship Management (CRM- Salesforce)
Cross Functional Collaboration
Sales Strategy Development & Execution
Account Management & Revenue Growth
Product branding
Negotiation & Stakeholder Engagement
Bilingual (English/French)
Saas Sales
Work History
National Inside Sales Manager, 06/2021 to Current
Carrier Enterprise – Toronto, ON
Led a high performing inside sales team (5 reps), consistently surpassing revenue targets by 20%+ through strategic planning and execution. Successfully reduced the target to 12% and hit the target two years straight.
Implemented innovative sales strategies and customer outreach initiatives, resulting in a 15% increase in market share within the HVAC industry segment.
Developed and maintained relationships with key accounts, identifying upsell and cross-sell opportunities to drive revenue growth.
Utilized CRM and sales analytics tools to monitor sales performance, refine pipeline strategies, and improve forecast accuracy.
Created and executed comprehensive sales training programs, increasing team efficiency and contributing to a 25% improvement in customer satisfaction.
Partnered with cross-functional teams (Product, Finance, and Marketing) to align sales initiatives with organizational goals, ensuring seamless integration across business units.
Managed weekly performance reviews, tracking KPIs and providing data-driven insights to optimize territory growth strategies.
Spearheaded a high performance inside sales team, surpassing quarterly revenue targets by an average of 20% through strategic planning and effective sales execution.
Implemented innovative sales strategies and customer outreach initiatives that resulted in a 15% increase in market share within the HVAC industry segment, positioning Carrier Enterprise as a market leader.
Lead a team of inside sales representatives in providing exceptional customer service and technical support, resulting in a 25% improvement in customer satisfaction ratings.
Executed comprehensive sales training programs, equipping inside sales team members with the skills and knowledge needed to effectively communicate product features, benefits, and value propositions to customers.
Utilized CRM tools to analyze sales data and identify opportunities for process improvements. Fostered a collaborative and positive team culture, conducting regular performance evaluations, providing constructive feedback, and recognizing top performers to drive motivation and engagement.
Acted as a liaison between inside sales, outside sales, and other departments, facilitating seamless communication and coordination to ensure alignment with organizational goals and objectives.
Developed and maintained relationships with key accounts, identifying upsell and cross-sell opportunities to maximize revenue generation and customer lifetime value.
Stayed abreast of industry trends, competitor activities, and market developments.
Represented Carrier Enterprise at industry conferences, trade shows, and networking events, building brand awareness and expanding the company's presence in the market.
Achieves monthly, quarterly, and annual sales objectives, while ensuring the optimum customer experience and satisfaction
Expand the customer base and directly drive sales growth, strengthen existing customer relationships.
Researched, evaluated, and updated data on open opportunities and potential leads. Improved and maintained support contract database by preparing and communicating support proposals (new and renewal) and following up for closure.
Inside Sales Manager, 02/2015 to 06/2021
Audatex Canada – Toronto, ON
Built and led an inside sales team focused on pipeline development and demand generation, achieving consistent YoY sales growth of 10%+.
Designed and implemented structured sales training programs, resulting in a 2x increase in sales opportunities per rep.
Developed sales playbooks and call scripts, improving conversion rates and shortening sales cycles.
Managed outbound sales and lead prioritization, optimizing engagement strategies to target high-value prospects.
Conducted competitive analysis and market research, ensuring effective positioning of product offerings in a competitive landscape.
Established a performance-driven culture, conducting monthly coaching sessions and leveraging data to improve team effectiveness.
Thoroughly documented product, systems and procedures for new hire training manuals
Trained new hires
Monitored progress to ensure goals being achieved
Achieves monthly, quarterly, and annual sales objectives, while ensuring the optimum customer experience and satisfaction
Trains, mentors, coaches, and supervised inside sales staff
Provide compelling product demos via the phone emphasizing service features and benefits, discussing contract terms, quoting prices, and preparing sales orders
Expand the customer base and directly drive sales growth, strengthen existing customer relationships
Expert in creating sales plays, writing call scripts, coaching reps and conducting sales training
Achieve sales goals by hiring, organizing and directing quota-carrying inside sales personnel
Analyze and review internal and industry changes and recommend modifications to processes that may impact business needs
Ensure that Insides Sales Teams KPI's are met each month
Coach effective team members by creating, refining and implementing training plans and workflow process best practices
Achieved sales growth of over 10% for assigned customer base
Increased my teams' opportunities from 1 opportunity per week to 2-3 opportunities per week
Developed, managed and finalized professional quotes, acting as liaison between vendors and customers
Researched, evaluated, and updated data on open opportunities and potential leads
Improved and maintained support contract database by preparing and communicating support proposals (new and renewal) and following up for closure.
Territory Development Manager (Saas), 12/2015 to 02/2018
Audatex Canada – Toronto, ON
Oversee and support a team of Inside Sales representatives
Manage the sales administration process end to end
Monitor and manage sales and performance metrics
Activity vs engagement
Attended trade shows and sales conferences to maintain up to date knowledge and network with industry contacts
Regularly exceed targeted sales by 10-20%
Competitively prospect new business in local and regional territories
Actively cold and warm call potential clients to get foot in the door
Draft sales proposals and complete contracts
Maintain 24/7 availability for customer questions and concerns
Maintain company Quota of 30K/month
Research and discovery of customer engagement strategies
Liaise with Marketing and Product Development departments to ensure brand consistency and increase sales
Hands-on experience with CRM software and Office 365 products
Distribution of Fund fact sheets for new fund launches
Strong interpersonal skills.
RBC Dealer Relations, 06/2012 to 12/2015
RBC – Toronto, ON
Dealer set up, including distribution agreement and tracking
Investment Advisors / Representative updates
Distribution Electronic file assistance (FundSERV investigations)
System password resets
Dealer holdings report
Distribution of Fund fact sheets for new fund launches
Service fee and commission payments
Bulk account transfers
Targeted dealer communication.
Bilingual Escalation Specialist, 08/2011 to 06/2012
CI Financial – Toronto, ON
Handle escalation in both French and English
Handle inbound French and English calls relating to LSIF, RESP and Segregated Fund products
Job shadowed with the Inside Sales Representatives
Help complete various assigned projects
Assist and mentor new team members with daily functions
Assist with any overflow of Assante French calls.
Team Leader, Advisor Services, 01/2007 to 08/2011
Assante – Toronto, ON
Supported the team with complex issues and helped resolve them
Handled escalations and incoming emails
Managed the Daily Call Tracking Report
Active assignment of projects
Evaluated French language calls
Oversaw call center agent tracking (Telax)
Communicated compliance policy updates and processing policy changes to the team members.
Education
Creative Writing Course: 01/2009
Sheridan College - Brampton campus
Principles and Practice of Insurance: 01/2000
The Insurance Institute of Canada - Toronto, Ontario
Canadian Securities Course (CSC): 01/1999
Sheridan College - Brampton, Ontario
Achievements & Impact
Increased quarterly sales revenue by 20%+ through targeted outreach strategies
Improved customer satisfaction scores by 25% via training and process enhancements.
Optimized pipeline efficiency, doubling lead conversion rates in key accounts.
Developed scalable sales SOPs, improving team productivity and reducing onboarding time by 30%.
References
Available upon request.
Languages
English
Full Professional
French
Full Professional