Marketing Manager Business-To-Business
Resume:
Deann L. Sanders
Potomac, MD 20854
**************@*****.***
HIGHLIGHTS
• More than 20 years of marketing, communication and event experience; business-to-business consumer and business-to-business
• Software proficiencies: Marketo, Salesforce, Hubspot, Pardot, Asana, Smartsheet, WordPress, Canva, Informz, Dreamweaver, CMSX, Adobe Acrobat, MailChimp, Constant Contact, SharePoint, Hootsuite, MMS, Lytho (Wavve, Scribie, and Castos for podcasts), Survey Monkey, Microsoft Excel, Word and Powerpoint
• Extensive written and oral communications background
• Exceptional project management and organizational skills PROFESSIONAL EXPERIENCE
10/24-Present Parenteral Drug Association, Bethesda, MD Senior Marketing Manager
• Developing and executing comprehensive marketing strategies and event planning, to raise awareness and promote the mission of PDA by leveraging both traditional and digital channels while aligning all efforts with the organization's brand identity and goals.
• Collaborate with leadership in Biotech and Pharmaceutical industries to develop comprehensive marketing plans and tools to promote all aspects of each event and supporting technical reports.
• Conceptualize, plan, and market high-impact events, including management of all logistics such as vendor selection and contracts, speaker coordination and registration.
• Craft compelling content for branding, marketing materials, social media, and communication plans to maximize membership, sales, events and product development.
• Collaborate with the sales team to identify key segments, develop targeted marketing campaigns and provide support through presentations, one-pagers and talking points aligned with the organization’s goals.
• Track key metrics like website traffic, lead generation and conversion rates. Analyze and report data to identify areas for improvement and optimize marketing campaigns.
• Supervise 2 Marketing Coordinators
8/23-8/24 Franklin Energy, Washington, DC
Marketing Manager
• Responsible for the overall marketing performance and primary client-facing leader for energy organizations.
• Collaborate with clients, marketing strategists and other internal experts to develop marketing plans and promotional strategies that drive program participation, pipeline, and program targets, including the development, management, and on-going utilization of plan to goal tools.
• Support deployment of marketing campaigns including digital, paid search, mass media and event marketing in coordination with internal creative and delivery staff and external advertising agencies.
• Initiate campaigns and tactics with the marketing project management system, prepare campaign strategy briefs and work with the marketing delivery and operations team to enter and manage creative requests so that campaigns are delivered on-time, on strategy and on quality.
• Facilitate the workflow and approval of marketing and promotion materials for all field marketing teams to ensure booths were properly maintained.
• Work with program management and finance to develop, maintain and manage marketing budgets with leadership support.
• Develop, manage and utilize plan to goal tools to ensure efforts are on track.
• Review, analyze and communicate monthly results of marketing promotions to determine level of success for each effort and identify areas to improve and innovate for programs and clients.
• Work with the marketing delivery team to use data and analysis to improve the success rate of marketing campaigns and initiatives.
9/22-7/23 The Learn Academy, Baltimore, MD
Event Marketing Manager
• Responsible for all event marketing efforts for The Learn Academy and its consortium of Desert Choice Schools, Light Street Special Education Solutions, Chrysalis Academy, Beach Cities Learning and Learn IT Academic Services.
• On-site execution, staffing and vendor management – accountable for overall success of over 30 events.
• Created marketing programs that align with business goals by partnering with internal stakeholders for each school and becoming a subject matter expert.
• Executed pre-, during- and post-event marketing plans tailored to drive registrations and engagement among target audiences.
• Lead the execution of marketing campaigns and monitoring KPIs to optimize performance.
• Updated all promotional materials including email, print, web content, digital and social media for all schools and The Learn Academy.
• Managed all vendor relationships and client communications, created and negotiated contracts to ensure all events were within the recommended budget.
• Supervised Marketing Coordinator.
• Produced documentation for event marketing best practices, including checklists, templates, process documents and training materials.
• Provided and gathered all lead generation from the events and facilitated to the Executive Director and Hiring Manager for each school.
12/14-9/22 Naylor Association Solutions, McLean, VA Client Marketing & PR Manager
• Responsible for developing and implementing online marketing and communication strategies to promote products and services for associations and non-profits by driving traffic to career centers, events, webinars and websites. (Main verticals: Healthcare, Engineering, Finance, Education and Legal)
• Provide marketing communications and project management support to the Director of Sales, 40 Sales Representatives, Business Development, Event, Corporate and Product Marketing Management teams for all association clients.
• Develop messaging and materials, manage lists, schedule implementations through marketing automation platforms, and track results for multiple campaigns at once.
• Collaborate with Corporate Marketing to utilize all web-based media, such as providing content for blogs, press releases and updating relevant social media accounts (Twitter, LinkedIn and Facebook) to drive website traffic.
• Set and manage the content marketing strategy for all email campaigns including monthly themes, A/B split tests and lead generation.
• Develop marketing collateral tools, such as brochures, fliers, presentation decks, banner ads and other promotional materials to support Sales staff across multiple departments.
• Work with Business Development to provide thought leadership and customer success stories promoting subject matter experts, new products and services.
• Create and communicate monthly email campaign reporting to clients that detail sales, lead activity, market feedback from Sales team and any other relevant information.
• Marketing support to the Vice President of Sales including email drip campaigns, creating marketing collateral, booth set up and follow up for 25+ events annually. 4/12-12/14 Piccard Companies, Rockville, MD
Marketing/Administrative Manager
• Responsible for all marketing, events and administrative efforts with a commercial and residential real estate builder for 10 properties.
• Update all marketing content on the website, blogs, and social media pages.
• Sent monthly E-Newsletters to prospects, current homeowners and commercial tenants to inform of any news regarding the properties.
• Create surveys to reflect customer satisfaction for use on future marketing materials.
• Compose press releases to local and national news outlets.
• Initiate a live chat support system to monitor customers' visits, interaction with the sales team and capture website leads.
• Work with on-site Property Managers regarding all advertising and loyalty program efforts for residential and commercial sites including events, implementing a QR Code system for all models, and welcome gifts to new residents/tenants for 10 properties.
• Responsible for maintaining all new leases for commercial and residential properties.
• Set up, maintain and monitor Google Ad Word program for all property sites.
• Partner with various charities such as, Autism Speaks, Susan G. Komen and Safe Haven of Delaware with a “Give Back” program.
EDUCATION
University of Maryland, College Park, MD Bachelor of Science, Consumer Economics
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