Travel Coordinator Client Services

Annalisa Avallone

Everett, MA, USA 617-***-**** ********.**********@*****.*** www.linkedin.com/in/aavallone PROFESSIONAL SUMMARY

Trilingual Global Event & Marketing Specialist with proven experience in managing B2B and B2C trade shows, conferences, and branded corporate events across international markets. Skilled in brand management, stakeholder engagement, and cross-functional coordination. Proficient in Cvent, The Square, and CRM/event tools. Adept at delivering impactful event experiences that support business growth and visibility. Green Card holder with a valid U.S. driver’s license and full availability to travel up to 75% for global projects. Currently pursuing CMP certification to strengthen strategic event expertise.

PROFESSIONAL EXPERIENCE

Strategy & Policy Coordinator – Contract @ Massachusetts Bay Transportation Authority (MBTA) Boston, MA

Apr. 2025 – July 2025

• Coordinated cross-functional projects to improve service delivery and align with MBTA’s strategic goals.

• Led safety training programs for new hires, ensuring 100% compliance with operational standards.

• Supported the planning, coordination, and execution of ESS (Employee Safety Sessions) — a mandatory biannual training event for operational employees, including plumbers and engineers.

• Utilized Cvent, CareerLine, Sharepoint to manage attendance, assign continuing education credits, collect post- training feedback, and ensure accurate participant records.

• Assisted in logistics and on-site coordination of ESS sessions, collaborating with HR and safety teams to ensure smooth delivery and engagement.

• Conducted I-9 and license verifications for engineers and drivers, as driver’s license validation/compliance tracking.

• Analyzed and report KPIs to evaluate program performance and support data-driven decision-making.

• Developed executive dashboards using Tableau, Visio, and SharePoint to track impact and optimize workflows.

• Supported policy updates and stakeholder communication across departments, ensuring regulatory alignment Marketing strategy/Tradeshow Coordinator @ Clothing from Italy Boston, MA Jan. 2025 – April 2025

• Managed social media strategy and trade show event coordination.

• Increased bridal gown store sales by 9% through in-store promotions and customer engagement.

• Conducted market research to identify new suppliers and improve product offers.

• Booked booths for trade shows and manage all event logistics.

• Developed and execute promotional campaigns to boost brand visibility and drive sales.

• Established and maintain strong relationships with clients and vendors to optimize partnerships.

• Implemented customer engagement strategies that improved client retention and repeat sales. Corporate Event Coordinator @ Dimora Creativa, Milan, Italy April 2023 – August 2024

• Orchestrated over 100 corporate events, generating approximately $1.1 million in revenue.

• Conducted comprehensive market research to identify optimal venues and international destinations for client events.

• Developed detailed budgets and negotiated with stakeholders to secure favorable pricing.

• Designed customized presentations for client pitches and project proposals in both in-person and virtual meetings.

• Managed end-to-end event execution, from initial client consultation to on-site mgmt. and post-event evaluations.

• Organized team-building experiences in destinations such as Athens, Marrakech, and Seville for corporate clients.

• Generated additional revenue by proposing innovative event concepts while adhering to client budgets. ORACLE NetSuite Consultant @ M3G Consulting, Milan, Italy October 2022 – March 2023

• Collaborated with senior consultants to design new processes in NetSuite using standard features and custom tools.

• Advised clients on leveraging NetSuite tools to optimize business potential, driving $5K–$15K in sales per project.

• Delivered tailored solutions based on client-specific needs and data analysis. Event Coordinator @ VIP Event Staffing, Boston, MA, & New York, NY, USA September 2021 – August 2022 (part time)

• Managed on-site event registration, monitoring, and issue resolution for high-profile events.

• Acted as a brand ambassador to enhance corporate product sales and event experiences.

• Addressed client inquiries and ensured smooth event operations across various venues.

• Contributed to events generating over $200K in total revenue during tenure. Marketing Event Management Consultant @ Spinnaker Venture LLC, Boston, MA, USA January 2022 – April 2022

• Built and maintained professional relationships with stakeholders and vendors.

• Conducted product research, analyzed advertising trends, and evaluated competitor pricing.

• Enhanced negotiation and strategic planning skills through daily international business interactions.

• Supported initiatives resulting in $50K in additional client revenue. Seasonal Client Advisor @ Tiffany & Co., Boston, MA, USA October 2021 – December 2021

• Increased sales by 9% through exceptional customer relationship management.

• Coordinated and executed the grand opening event of a new store location.

• Optimized customer hospitality and personalized in-store services based on feedback.

• Helped generate $150K in seasonal revenue.

Business Development and Sales Executive @ Avallone SAS, Naples, Italy January 2016 – November 2019

• Managed international expos and represented the company at global events.

• Directed family business operations, driving sales to achieve $1.700.000. and leading the top Cofra ranking in 2019.

• Designed effective strategies to increase brand visibility in Central Europe. EDUCATION

• Master’s in Business Administration (MBA) @ HULT International Business School, Cambridge, MA, USA September 2020 – August 2021

• International Luxury Marketing Cert. @ HULT International Business School, Dubai, UAE May 2021 – June 2021

• SAP Course Certificate (MM/FI Modules & Customizing) @ GJordan Srl, Remote September 2022 – November 2022

• Bachelor’s Degree in International Business @ UniParthenope, Naples, Italy October 2012 – October 2015 SKILLS

• Event Management: Market Research, Budgeting, Vendor Negotiation, International Trade Shows & Conferences, B2B/B2C Events, Team Building, Cost Control, Vendor & Venue Sourcing, Speaker Coordination, Agenda Development, Contract Negotiation, On-site Execution, Post-event Analysis, Strategic Planning

• Tradeshows Project & Logistics Coordination: Cross-functional Team Leadership, Multi-venue Event Logistics, Travel

& Accommodation Management, Shipping & Customs for Trade Shows, Tradeshows Logistics, Attendee Registration & Accreditation

• Sales & Business Development: B2B & B2C Sales, Negotiation, Lead Generation, Closing Techniques, Pipeline Management, Sales Forecasting, Client Retention, Market Expansion

• CRM & Software Tools: Oracle NetSuite, SAP, HubSpot, Salesforce, Microsoft Office Suite, Square, Trello, WordPress Tableau, Visio, Asana and SharePoint, Cvent, CareerLine,

• Marketing & Client Engagement: Brand Positioning, Product Marketing, Strategic Partnerships, Digital Sales Strategies

• Languages: Fluent in Italian, English, and Spanish

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