Public Relations A Team
Resume:
Parichita
Bhattacharjee
PUBLIC RELATIONS/COMMUNICATIONS
SPECIALIST
An experienced, dynamic & goal-oriented communication specialist with 10 years of experience in the development and implementation of PR campaigns. I have a strong background in healthcare communications and have worked with several MNC and Indian Pharma Companies, Diagnostics and Device Manufacturers, Hospitals, Industry Associations and so on.
Backed with solid agency experience across sectors, I have worked with global and regional brands, strengthening their communication positioning in the market.My expertise includes developing communication strategies for brands and planning & executing integrated communication campaigns. I am comfortable working independently as well as part of a team, and I have excellent communication and interpersonal skills. S U M M A R Y
E X P E R I E N C E
Account Director / 2018-2022
An evolutionary role - transitioning from Managerial to Directorial responsibility.
Fostered long-term client relations, bringing in repeat business at a 95% success rate
MSL Group (Publicis Group) - Mumbai, India
***********@*****.***
311 Laurelwood Drive,
Glenshaw, PA- 15116
C O N T A C T
E D U C A T I O N
National Institute of Advertising
(NIA- New Delhi)
2010-2011
Handique Girls’ College,
Gauhati University
2008-2010
Post Graduation in Advertising &
Communication Management (PR)
Bachelor of Arts: English Literature
Hired, trained & managed a team of 6 members to grow professionally and achieve business targets
Contributed significantly to the organization's growth generating new business opportunities (around 45%) Created and led integrated communication plans by
using data and insights to establish storytelling and evaluated campaign effectiveness to determine the
return on investments
Proof-read and edited communication materials such as press releases, articles, blogs, Q&As, brochures etc Led, managed and executed press trips, multi-city media events, driven and assisted team in event preparations requirements
Planned, lead and executed virtual conference, including scheduling technical briefings with speakers
@parichitabhattacharjee
Assistant Manager / 2014-2017
Researched, drafted, edited, and delivered compelling and sensitive leadership communication materials such as press releases, opinion pieces, presentations, and spokesperson messaging decks for both, print and web
Adfactors PR - Mumbai, India
Managing day to day activities on behalf of client
- Understand the campaign and develop activity plans
- PR strategy planning and execution- develop yearly PR plans, weekly and quarterly plans
S K I L L S
Strategic Communications
Media Relations
Content Development
Event Management
Crisis Management
S R E N G T H S
Analytical & Research Oriented
Strategy building & Ideation
Presentation & Verbal Skills
Multi-tasking
Problem solving/ Issues Management
Time Management
Interpersonal skills
People Management
Self motivated & Proactive
Leader & Team Player
Technical Skills: MS Office Suite- Word, Excel,
Powerpoint, Outlook, SharePoint & Teams
Canva
R E F E R E N C E S
Available on request
Avian Media - New Delhi, India
Briefed stakeholders prior to media interviews and ensured their consistent participation in reputable platforms and industry forums Responsible for the development of media relations across earned, owned and paid channels
Led and engaged with key stakeholders to develop and implement integrated internal marketing and communications calendar Account Executive/ 2011-2014
Responsible for monitoring all industry and competitor media coverage, including managing coverage reports, editing status reports, and providing business event progress
Assisted teams in writing clear marketing copy to promote services and support business strategies and outcomes
Created, designed and published internal communication materials including intranet, newsletters, brochures, one-pagers, festive greetings, and mailers conveying key messages and organisational objectives and positioning
Identify new opportunities basis client needs and create effective pitches for stories
Contact this candidate