Fractional ACD Copy
Resume:
Kimberley Kaiserman
High-Science Creative & Copy
#117
Mill Valley, CA
94941
kimberleykai.com
*********.*********@*****.***
Professional Objective
Profile
Skills and Qualifications
Copywriting, content or UX opportunities for
pharmaceutical or biotech companies
Highly experienced conceptual copywriter skilled
in the creation of standout promotional materials
and campaign elements for major global
pharmaceutical and digital health brands. Well-
versed in the marketing process from pre-launch
through each phase of the product lifecycle.
Thorough knowledge of FDA requirements for
promotional materials and adept at steering
tactics through the reg-med-legal review process.
Proficient in developing distinctive voice, tone,
style, and brand identity for patient, professional, consumer, and managed market audiences.
● Concepts, copywriting, content,
and UX (wearables and medical device)
● Foundational launch materials
● Narrative and brand development
● Messaging
● Storytelling
● Voice, tone, style
● Positioning
● Personas
● Briefs
● Editorial calendars and style guides
● Patient support programs
● Annotating and referencing
● Med-reg-legal reviews
● MOA videos
● Distilling complexity
Experience
SCIENCE CREATIVE
2013-present
San Francisco, California (remote)
I developed this consultancy to offer high-
science, highly strategic copy and creative
pharmaceutical promotions services in a fluid,
client-first model: contract, retainer, contingent, on-call, ongoing freelance staff, or daily.
Recent engagements:
Senior Copywriter, California Institute for
Regenerative Medicine (CIRM)
● Retained to write the organization’s 2024
website and 2024 annual report with
appropriate tone.
● Report to the Senior Director of Marketing
and Communications
● Interview and interact as needed with
leadership
● Minimal supervision required. Took the
projects and ran with them.
Senior Copywriter, IPG (Interpublic Group)
● As a staff freelancer for the five major
Interpublic Group (IPG) agency networks, I
was called on regularly to help with myriad
brands, projects, and launches – most
recently the launch of Mounjaro.
Senior Copywriter, OHG (Omnicom Health Group)
● A member of staff for the five major
Omnicom Health Group (OHG) network of
companies, I contributed to launches,
pitches, and other assignments on a long-
term, as needed basis.
Senior Copywriter, Viscira
● Shaped web and brochure copy for patient
brand refresh of Ultomiris, a faster-infused
therapy for atypical hemolytic uremic
syndrome, a rare disease.
Senior Copywriter, Havas Health
● Healthcare professional (HCP) concepts,
copy and foundational marketing materials
for the launch of a new indication of cancer
drug Polivy
● Rewrote patient emails to reflect an
updated perspective
Senior Copywriter, Fishawack Health
● Created videos, website, and core assets
for newly branded Vyzulta, a medicine that
lowers intraocular pressure (IOP) in
glaucoma patients
Copy, Content, UX, J&J/Apple
● Brought on board for the launch of Apple
Watch for Health
● Helped establish brand, voice, tone,
editorial style, calendar, style guide.
Created 100+ in-app articles in four content
types. Advised on atrial fibrillation as a
disease state. Helped govern the new user
experience on the Apple Watch and
iPhone. Partnered with cross-channel
teams to obtain approval for and co-write
NUX flows based on a synthesis of more
than 75 personas
Senior Copywriter, TBWA Worldwide
● HCP digital campaign materials for
Lynparza (oncology, ovarian and breast
cancer)
● Aligned patient materials to reflect tone
preference for imaginative vs action-
oriented language
Senior Copywriter, Digitas Health
● Extended the daring brand of Rinvoq to the
new Rinvoq AD (atopic dermatitis) with new
creative and strategy that included the
winning development of the “welder” for
use in all campaigns
● Reprint carriers and CVA for HCP
audience
Copy Supervisor, Bartle Bogle Hegarty
● HCP launch collateral development,
injector training program, and social for
The RHA Collection of fillers
● Helped develop Core Visual Aid for Daxxify
● Acted as US regulatory advisor to the
London office
Scriptwriter, Axon Healthcare
● Thought leader video scripts, directors’
guides and user guides for Xcopri
(epilepsy)
Copy Supervisor, Evoke Giant
● HCP launch strategy and concepts for
TUKYSA (oncology – breast cancer).
● Positioned product strongly against the
competition by enhancing the method of
administration in a monopoly brand
portfolio
● Day 1 promotional materials
Scriptwriter, New Path VR
● Created evidence-based usage guides and
scripts for mental healthcare professionals
that support the efficacy of VR
technologies in psychological, behavioral
and medical treatment scenarios. Scripts
incorporated the use of beauty, touch, and
kinesthetics to address reactive syndromes
Copywriter, SGK Communications
● Created the “Freedom” concept and
campaign messaging for client Medtronic,
and the MG7100 diabetes management
system. This patient and professional effort
led to an opportunity to create an “artificial
pancreas” pitch for the next generation of
diabetes devices
Copywriter, Haymarket Media
● Digital and multimedia promotions for a
professional program on novel urinary
diagnostics in NMIBC surveillance
● new launch of drug Perjeta and Equetro.
The creative aesthetic was simplicity and a
sense of the iconic in the digital sphere
Copywriter, Veeva Systems
● Articles on industry trends in customer
reference data and the role of technology
and collaboration in the clinical trial
process
Copywriter, Axon Healthcare
● Ten researched and referenced Key
Opinion Leader video scripts that
addressed potential professional
objections to the use of Kyprolis in multiple
myeloma therapy
Copywriter, Cylance Cybersecurity
● Series of scripts that succinctly explained
the basics of artificial intelligence and
machine learning to the average person
● These edgy brand-campaign scripts
positioned Cylance as a relational “female”
brand in a male-dominated, feature-
focused marketplace
Copywriter, Linus Marketing Group
● Video scripts and research for lab workflow
technologies clients
Copywriter, Butler Shine, Stern & Partners
● Retained as a creative advisor for Botox
Cosmetic’s new indication
● Responsible for all copy, content and
messaging
● Helped create an AR immersive experience
that allowed consumers to see “before and
after” images of themselves online
Senior Copywriter, SGK Health
● Revision of work for two major medical
device brands in the diabetes space to re-
establish patient narrative and storytelling
market approach. Created and pitched
runner-up campaign for innovative,
proprietary plant-based vaccine
technologies company
Senior Copywriter, Cellsoft
● Website and whitepapers that translated
software-specific language into plain
language for this proteomics/genomics
software technology startup
Group Copy Supervisor, Havas
● Major digital campaign and social for
MSVoice, Genentech’s multiple sclerosis
unbranded and consumer brand for people
with Parkinson’s Disease
● Promotional writing for Genentech
managed markets brands and co-
promotes, development of corporate
communications portals
Senior Copywriter, Purohit Navigation
● Creative and copy for HCV unbranded
educational and awareness campaign and
HCV brand portfolio
Senior Copywriter, Kern
● Digital campaign elements and research
for weight loss brand
● White papers, campaign concepts, and
website and for insurance-sponsored
healthcare and weight-reduction program
Senior Copywriter. Covance
● Branded a large molecule lab workflow
process enabling clients to gain identity
independent of pharmaceutical and
medical device suppliers
Senior Copywriter, Cline Davis & Mann
● Lead writer for multiplatform medical
device brands (NY); Scriptwriter for
branded and unbranded cardiovascular
videos; researched and wrote papers for
Bill and Melinda Gates Foundation
women’s health campaign (NJ);
copywriting for hematology and oncology
brands
Full-time
Experiences Euro RSCG/ACD Copy
2010-2012, Princeton, NJ
● Led agency-wide copywriting efforts for
professional, consumer, and managed
markets campaigns and main brand,
Lovenox
● Spearheaded DVT awareness campaign
and brought it in-house from a medical
education agency
● Key player in the integration of distinct
departments into a digitally led, re-defined
agency
Saatchi & Saatchi/VP Group Copy Supervisor
2009, New York, New York
● Developed successful campaign concepts
and copy for oncology drug Eloxatin and
HER-2 breast cancer portfolio, including
awareness campaigns and unbranded
patient sites
● Gained client approval after three prior
unsuccessful attempts under the prior
team
● Managed three writers and freelance
writing staff
Digitas Health/Copy Supervisor
2008, Philadelphia
● Lead writer on the agency’s CV and pain
management brands
● Helped transition this agency from a video-
based Medical Education agency to one of
the first digital pharma agencies in the US
● Copywriter on 2007 Superbowl ad for
American Heart Association (Altace)
● Managed five junior copywriters
Hal Lewis Design/Copy Supervisor 2005 -
2007, Philadelphia
● Lead writer for the Healthpoint woundcare
portfolio (5 brands)
● Accuzyme ad campaign won a Silver
● Manny for best professional campaign
● Created The Wound Institute online CME
program. Managed occasional freelance
staff
DiLeonardo Siano Caserta/Copy Director 1999 -
2005, Philadelphia
● Transitioned Amplifier Research account
from Kingswood/Backe to this new
boutique agency
● As copy chief, grew business 80%, won
pharmaceutical and academic business,
and established a signature style and tone
for the agency and its brands
Kingswood Backe Advertising/Senior Copywriter
1994 - 1998, Philadelphia
● Lead writer on the Amplifier Research
account for electromagnetic frequency
test equipment
● Successfully transitioned the company
from unbranded representation and spec
sheets to one of the most recognized
brand voices in the physics and
engineering markets
Education
Recent Skills
UCLA Professional Program in Screenwiting Los Angeles, CA
• Certificate and Advanced Certificate in
Graduate Screenwriting
Temple University Philadelphia, PA
• Master of Journalism
University of Virginia Charlottesville, VA
• BA, English Literature and Creative Writing
Pepperdine University School of Law Malibu, CA
• Coursework
Writing for Immersive Media • Writing for Video
Games • The Use of ChatGPT in Pharma • The Use of
ChatGPT in Scriptwriting • Data Visualization
Workshop • Storytelling for Filmmakers • Content and Content Strategy Certification • CMS Platform Design
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