Senior MultiMedia Designer

REBECCA LEONARD

Senior Graphic & Digital Designer

Branding Specialist Marketing Creative

* **** ***** ****, *******, MA 02035 508-***-**** **************@*****.***

online portfolio at

https://behindthescenedesigns.com/portfolio

Professional Summary

Creative and results-driven Senior Designer with 25+ years of experience delivering high-impact visual solutions across print, digital, and social platforms. Adept in brand development, multi-channel marketing, and client communication. Proven track record managing cross-functional teams, leading digital transitions, and supporting nonprofit and community initiatives. Known for adaptability, organization, and a collaborative spirit—especially when deadlines are tight. Professional Experience

Personal Best Karate, Inc.

Senior Multi-Media Designer – 2018–Present

Designed and managed branding across

4 martial arts schools, including all promotional, print, and digital materials.

Created and managed content for social media,

merchandise, websites, email marketing, and internal communications.

Played a key role in transforming the business to a virtual model during COVID, including online class platforms and digital collateral.

Provided ongoing design support for fundraising, charity campaigns, and community events.

Advanced Thermal Solutions, Inc.

Senior Graphic/Web Designer – 2013–2018

Led design and rollout for new product launches, including catalogs, packaging, websites, and

promotional materials.

Managed SEO efforts, achieving first-page Google rankings for major products.

Oversaw junior marketing staff and coordinated

multi-platform campaigns.

1-Stop Design Shop

Senior Graphic Designer / Production Manager – 2004–2012

Collaborated with major clients (e.g., Liberty Mutual, Fidelity) on print and digital design projects.

Hand-coded HTML/CSS for web projects, managed

SEO and social media integration.

Managed estimates, timelines, vendor coordination, and supported creative director and team.

CrossMedia Inc.

Graphic Designer – 2003–2004

Created print, packaging, and marketing materials— including branding for Marshmallow Fluff products.

Led concept development and execution for direct mail, trade show graphics, and more.

Core Skills

Graphic & Web Design

(Print + Digital)

Adobe Creative Suite

(InDesign, Photoshop,

Illustrator, Flash, After Effects,

Premiere)

HTML, CSS, JavaScript

Libraries, CMS (WordPress,

Joomla, Wix, Squarespace)

CRM & Email Campaigns

(iContact, Mailchimp, etc.)

Social Media Management

& Branding (Facebook,

Instagram, YouTube, etc.)

SEO & Google Analytics

Cross-Platform Design

(Mac & PC)

Photography & Art Direction

Charity & Community

Design Support

Project Management

& Team Support

EDUCATION

UMASS Dartmouth

Bachelor of Fine Arts, 1997

Concentration:

Graphic Design/Letterform

Dreamweaver Level I & II,

AGI Training 2004

Flash I &II AGI Training 2008

CSS for Designer Training

2011

Google Analytics 2015

I’m a creative problem-solver fueled by purpose—driven to design with heart, lead with flexibility, and leave every project and community better than I found it.

COMMUNITY & PERSONAL

Ongoing volunteer design support for charitable events and nonprofit initiatives

2nd Degree Black Belt in Martial Arts –

experienced in leadership, mentorship, and discipline development

Strong advocate for community involvement and personal growth through fitness and giving back

SAMPLING OF WEB DESIGN

https://www.mckearneyassociates.com/ Concept, design, photography, logo branding. This is the second rebranding I have done with them over the past 10 years.

https://labellavitafoxboro.com/ Logo design, color palette, concept and design.

https://www.future-study.org/ Logo design based off of clients previous version. Concept and Design for client.

https://www.serenitycentreformassage.com/ Content creation, used the “way back” website to bring clients site back to life after being off line for years, will be updating site in 2024.

http://www.howsyourpelvis.com/

Logo design. Client started designing website. I jumped in project and brought to completion.

https://landmarclandscape.com/

Complete concept, design rebranding. Have had this client since inception. This is the second rebranding over the years.

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