Thought Leadership Sales Enablement

Maureen A. Murray

West Milford, NJ ***** 732-***-**** ***************@*****.***

www.linkedin.com/in/maureenmurray1021 Online Content Portfolio MARKETING & COMMUNICATIONS CONSULTANT

Deliver Effective SaaS and B2B Marketing Content and Thought Leadership for Diverse Industry Markets, Including Fintech/HR/Payroll/HCM/Health and Wellness. Demonstrated Success in Story and Campaign Development Multi-faceted, gifted storyteller, writer and editor with a solid track record in driving significant revenue growth and brand awareness for diverse clients; consistently exceeds expectations. Strengthens bottom-line profits for employers, clients and agencies, delivering effective sales enablement, lead-generation, brand and product awareness, and thought leadership initiatives across the entire customer journey.

AREAS OF EXPERTISE

Thought Leadership Sales Enablement Collateral Bylined Articles Press Releases Print/Digital Newsletters Website Content SEO Blogs e-Communications Informational/Educational Articles Corporate/Marketing Brochures Product Spotlights e-Books Executive Biographies Case Studies Presentations Trade Show Support DIVERSE INDUSTRY EXPERIENCE

FinTech HR Tech Human Capital Management (HCM) Risk & Compliance Health/Wellness Manufacturing Real Estate Food & Beverage Non-Profits Telecommunications Health Benefits Administration Media/Publishing Printing & Promotion PROFESSIONAL NARRATIVE

The Write Stuff … etc., LLC, West Milford, NJ 2000 – Present Marketing/Communications Consultant

Serve in numerous roles to support revenue growth, market penetration and brand engagement for full-time/contract and agency clients in roles that include Head of Content, Director of PR, Marketing Director, Community Relations Manager, Web/SEO Content Writer, Senior Copywriter, Ghostwriter, Editor and Proofreader. Expert in AP Style. Notable clients include ADP, Chime, Wakefern Foods, Wolters Kluwer, DailyPay, Salt Labs, Unit 21, Patient Media/Perfect Patients, Dow Jones, WorkWave and Wells Fargo.

• Develop and author effective lead generation and conversion communications:

• Generated a notable increase in business by conceptualizing/authoring a 500+ health/wellness article campaign, authoring articles in eight separate health/wellness categories to inform, educate, and convert clients/subscribers.

• Increased lead generation by 20-25% for numerous agency clients, conceiving/writing engaging, highly effective communications copy for various platforms.

• Provide expertise in web, digital, and SEO communications strategy:

• Researched and developed SEO/keyword-optimized 200+ page website for dental client, which is mass marketed to the dental profession globally.

• Researched, developed outline, and wrote comprehensive website copy (up to 200+ pages) for diverse industry clients, including health care, vision care, packaging and manufacturing.

• Execute a wide spectrum of business development/communications initiatives:

• Authored corporate intranet communications and circular articles for leading food chain cooperative, Wakefern Food Corporation. Wrote “News & Views” circular articles and content on product launches and corporate/employee news to educate and engage all levels of employees.

• Dramatically increased membership dues and non-dues revenues for state association, executing ambitious prospecting/networking strategy to secure new members and platinum sponsors, generating $200k+ in new revenue in one year.

Technology Skills: MS Office, Google Suite, Slack, Monday.com, Workfront, Asana, Zoom, MS Teams Maureen A. Murray 732-***-**** ***************@*****.*** Page 2 HR Acuity, Florham Park, NJ September 2021 – July 2022 Content Marketing Manager (Remote)

Managed all B2B content strategy, content creation, and freelancer, PR agency and marketing agency oversight. Set brand strategy and created content calendar. Wrote all SEO-focused blogs using Semrush and Clearscope, white papers, demand- generation campaign emails, case studies, sales materials and one-pagers. Edited agency and freelancer-contributed content and RFPs. Prepared information for all award submissions. Performed monthly metrics reporting using HubSpot and Google Analytics tools for content I created to determine the level of engagement. Proofread and edited content for the 2022 brand/website refresh project.

DailyPay, New York, NY January 2019 – September 2021 Head of Content (On-site and Remote)

Led team that developed data-driven content as a shared resource for all company departments (product, growth, sales enablement, lead gen and HR) to drive conversions and growth, including thought leadership articles for the CEO, website copy, landing pages, partner, channel partner and end-user testimonials, press releases, marketing collateral, conference materials, blogs, channel marketing and product marketing materials, sales enablement pieces, demand gen ad copy, video scripts and email sequences. Proofread and edited all external-facing documents and articles, including complex RFP submissions using AP Style.

Automatic Data Processing (ADP) January 2017 – December 2018 Digital Content Marketing Manager (Remote Contractor) Worked with a team of four internal resources and an outside agency on the relaunch of ADP.com. Reviewed and rewrote buyer-centric web content based on ADP/AP style guides. Created and managed full resolution of tickets for required development changes to existing content.

Content Marketing Manager (Remote Contractor)

Worked with internal stakeholders across seven business units to produce down-funnel content, including written and video client testimonials, fact/sell sheets, brochures, emails, landing pages and related collateral for customer and prospect sales and nurture campaigns/events. Worked with outside contractors as project manager for multiple large-scale projects. Developed a new ADP Content Style and Usage Guide with grammar and spelling guidelines, based on The Associated Press Stylebook that internal and external content creators use as their “Bible.” Dow Jones and Company, Princeton, NJ May 2016 – July 2017 Communications Manager (Contractor)

Managed all end-user communications targeted to executives and key stakeholders in finance, marketing and customer experience for a five-platform program designed to improve the customer experience, retire legacy systems and increase digital and print subscriptions. Worked closely with the Transition and Change Management Director and program business owners to keep all interested parties informed about changes in process, customer interactions and customer-facing platforms via email, demos, showcases, dedicated online hub, newsletters and articles written for several company-wide publications. Planned logistics and assisted with all preparations and presentations for social events held for company executives and key program stakeholders.

Atos, Princeton, NJ December 2014 – May 2016

Communications Manager (Contractor)

Developed communications strategy and plan for all external end-user-facing communications for S&P Global, Atos’s largest NA client. Liaised with vendor management organization, business unit and corporate communications leads to develop comprehensive, clear and concise communications to support new/upgraded IT features and functionality. Served as Communications Stream Lead and Project Manager for the Atos Get Well Plan, with oversight and accountability for a series of initiatives designed to improve communications, customer service and accountability within the S&P Global organization. Coordinated logistics and prepared presentations for Atos Town Hall Meetings held in global S&P Global and McGraw-Hill Education locations. Wrote and published a monthly internal newsletter for Atos employees. Wrote all internal communications for Atos employees on the S&P Global and McGraw Hill accounts. EDUCATION

MBA Coursework, MBA program, Seton Hall University, South Orange, NJ Bachelor of Arts (BA), English, Fairfield University, Fairfield, CT

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