Commercial Global Sales Marketing, Innovation, International Relations

Armando GonzalezRubio

Alpharetta, GA, ***** ~ M: 470-***-**** ~ E: *******.****@*****.***

Connecting Global Ideas with Marketing and Sales Innovation International Relations Graduate Master's in Marketing

SKILLS

Technical: Inventory Management, Data Analysis, Logistics Management, Microsoft Access, Demand Forecasting, Supplier Relationship Management, Spanish (Written/Oral) - Corporate Translation Experience, Data-Reporting

Professional: Cross-functional collaboration, Risk Mitigation, Google Suite, Microsoft Office, Canva, Social Media/Marketing, CRM - Customer Service, Inventory-based software, Finance-Record Keeping, Compliance

Languages: Spanish (native speaker), Fluent in French

PROFESSIONAL EXPERIENCE

Assistant Department Manager

Floor & Decor, Brookhaven, GA Sep 2024 - Present

As a Pro Assistant Department Manager at Floor and Decor, I am committed to providing exceptional service and expertise to our professional customers, driving sales growth, and strengthening relationships with contractors, builders, and other business clients. I am also responsible for cultivating long-term relationships and fostering loyalty with our Pro customers while overseeing day-to-day operations at the Pro Desk

Procurement Storekeeper Specialist and Buyer

Omni Hotels, Atlanta and Marietta GA Dec 2021 – July 2024

●Supported strategic decision-making by working with multiple departments and managers to analyze operations and maintain data accuracy.

●Managed inventory for liquor and food supplies, ensuring efficient storage, accurate distribution, and seamless daily operations. Collaborated directly with vendors to oversee purchase orders, track special orders, and coordinate with opportunity buyers to optimize procurement.

●Verified incoming shipments, resolved discrepancies, and liaised with vendors to ensure order accuracy.

●Organized and managed stock using inventory systems, ensuring proper rotation and optimal stock levels.

●Managed vendor relationships, negotiated terms, and ensured compliance with contractual agreements.

●Monitored product quality and addressed discrepancies to maintain high standards.

●Proficient in Delphi.fdc for managing group sales, event bookings, and catering operations; created and tracked Banquet Event Orders (BEOs), ensuring seamless communication between departments.

●Utilized Delphi CRM tools to maintain client relationships, generate detailed proposals, and manage the sales pipeline, contributing to increased event revenue and client satisfaction.

Commercial Sales Manager

Topcarga SAS, Barranquilla, Colombia 2020 - 2021

●Spearheaded customer acquisition and retention strategies, expanding the customer base by 30% and increasing sales revenue. Managed crisis management in areas of concern and troubleshooting

●Founded and led the new business unit, Topcarga Lite, focusing on smaller packages and contributing 15% to overall company revenue. Led special projects and two programs focused on involvement and retention.

●Monitored and optimized daily sales performance and investment budgets, ensuring 95% adherence to budget targets and driving financial growth. Worked with related financial, commercial, and customer-based software.

●Integrated innovative solutions to meet customer needs - Managed outreach, leadership learning, and training.

Regional Sales Supervisor

Pernod Ricard: Regional Atlantic Coast, Colombia 2019 - 2020

●Maintained and monitored KPIs with key customers to ensure optimal performance and alignment with business goals

●Deployed the sales force to ensure the proper execution of Trade Marketing and Commercial Plans.

●Planned, monitored, and tracked daily results and investment budgets across assigned sales channels.

●Identified market opportunities to propose new projects.

●Provided support and training on management tools for the sales force.

Senior Key Account Manager, Global Brand Developer

Bavaria AB InBev: Caribbean Coast Region, Colombia 2014 - 2019

●Directed the planning, tracking, and evaluating monthly sales force indicators, consistently exceeding sales.

●Implemented strategic action plans during direct client visits, increasing sales volumes by 25% and strengthening key customer relationships. Led 60+ account openings each year, promoting sales.

●Cultivated a motivating and high-performance team environment, enhancing brand commitment and increasing team retention rates. Managed special professional development programming and data reporting for staff.

●Managed high-profile sponsorships for events organized by entrepreneurs, clients, foundations, and local governments.

●Led participation in five major national festivals in the Coast Region, significantly enhancing brand presence and customer engagement. Created special marketing and outreach initiatives to partner with over 35 stakeholders each quarter.

●Oversaw and optimized inventory control for event infrastructure, reducing loss by 15% and ensuring 300+ events.

●Led the planning, distribution, and evaluation of monthly management indicator goals for sales representatives.

●Analyzed, developed, and executed strategic activities with key clients, and growth in sales. Supervised daily commercials.

Trade Marketing Developer

British American Tabacco, Caribbean Coast Region, Colombia 2012 - 2014

●Developed, executed, and proposed marketing activities at assigned strategic points of sale to drive volume growth, market share, and visibility through merchandising materials.

●Managed budgets for strategic negotiations, ensuring proper execution and achieving a return on investment.

●Built strong commercial relationships with store owners and staff, fostering loyalty and commitment to agreed-upon activities and events.

EDUCATION

Atlanta English Institute - Grad: 2022

●English ESL - Specialized training in leadership and analytical language skills for business and profession

Universidad del Norte, Barranquilla (Colombia)

●Master in Marketing - Grad: 2017

●Bachelors in International Relations, Universidad del Norte, Barranquilla Grad: 2010

IXL Center – Funcesi org

Innovation Systems Program - 2020

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