Product Manager Digital Marketing

Chitra Columbus, OH

Email: ******.*************@*****.*** Visa Status: Green Card

Contact no: +1-380-***-****

Summary:

● Experienced Product and Data Professional with 9+ years of success managing cross-functional teams, developing data-driven solutions, and streamlining administrative workflows across Retail, CPG, and Digital Marketing domains.

● Adept at managing projects end-to-end, facilitating stakeholder communications, and delivering high- quality documentation and reports. Proficient in coordinating ticket/task resolution, ensuring timely execution, and supporting case management operations.

● Proficient in Product lifecycle management from ideation to launch ensuring timely delivery and standards.

● Expert in spearheading data transformation strategy, setting up KPIs/OKRs, Metrics and dashboards for informed data driven decision making across business verticals.

● Skilled in Agile/SCRUM/Kanban and SAFe Methodology, implementing best practices in Change Management and Configuration Management.

● Certified Scrum Master (CSM) with hands-on experience leading Agile teams and managing project timelines.

Core Competencies:

● Tools: MS 365, MS Office, MS Excel

● Business Intelligence/Analytics: Tableau, PowerBI, Alteryx.

● Database Servers: SQL Server 2008/2012, Oracle 10g/11, MS Acces, Big Data, Hadoop

● Project Management Tools: JIRA, PMP, Confluence, SAFe Agile Education:

● Master of Business Administration, Marketing, Bangalore June 2009 GPA : 65%

Professional Experience Summary:

Role: Product Manager Apr 2017 - Apr 2019

Client: Intel

Verticurl Marketing Pte Ltd (a WPP company), Bangalore Worked as Product Manager in defining and building Data analytics and Data warehouse platform to create a centralized data repository. The datasets were sourced by overlapping multiple data sources in Hadoop via Impala datasets from several upstream sales and campaign systems such as Salesforce and Eloqua. The platform became base in establishing Business Intelligence (BI) reports, insights and benchmark, Realtime dashboards and visualization to launch targeted email marketing, Marketing Campaigns, to access Pipeline Opportunities and also perform Sales Funnel analysis by leveraging dashboards. Roles and Responsibilities:

● Design roadmap from inception to launch, set OKR (Objective Key results) goal, define scope, vision and milestones, identify risks.

● Streamlining the business data injection process into Data warehouse platform thus eliminating manual process to load datasets.

● Led administrative planning across cross-functional teams, facilitating documentation, milestone tracking, stakeholder updates, and compliance with data governance standards. Chitra Columbus, OH

Email: ******.*************@*****.*** Visa Status: Green Card Contact no: +1-380-***-****

● Coordinated ticket-based issue tracking and documentation, proactively resolving blockers and maintaining clear communications with involved teams.

● Designed and maintained reporting dashboards, ensuring timely delivery of insights to stakeholders.

● Requirement gathering by understanding data flows in different upstreams and data sources. Assess data quality, data volume and establish data governance encryption complaince as per clients data security policies.

● Collaborating with engineering teams to design product functional architecture to ensure alignment to Product roadmap.

● Driving the cross -functional teams to resolve any inter dependencies.

● Lead the Agile scrum team in Program Incremental (PI) quarterly planning, created Initiatives/Epics and Shell Stories and User Stories.

Role: Product Owner July 2015 - Mar 2017

Verticurl Marketing Pte Ltd (a WPP company), Bangalore Client: Western Digital, USA

Worked as Product owner of Tableau Dashboards by establishing and refining the requirements with the client. Upgrading a legacy reporting system (Excel and Powerpoint) to modern Tableau Dashboards by making it real-time, improving the UI/UX experience, with real time data, combining the different data sources like SFDC (Sales ForceData) reports, Campaign data and Google Analytics report under single platform with all the back data and across all regions. Worked with the tech team to build data models in SQL Server combining different reports in SFDC and created an automated process for updating these data sources in SQL Server. These reports track values and performance of Marketing Campaingns, Sales data across Regions and product segments

User Personas: Marketing Managers, Digital Marketers Roles and Responsibilities:

● As PO, handling the end-to-end product development from requirement analysis, system study, design and development, User acceptance and functional testing and release.

● Designing the reports, created mock reports with the team and present it to the clients

● Publishing reports on Tableau Server, Permission Setting for Users, and Scheduling Database Refresh.

● Participated in product demo to track progress and validate developed product features against client’s needs and solution.

● Created and monitored A/B testing to optimize design report features and improve user experience.

● Conducted sprint refinement calls in sprints to the delivery team and provided sprint prioritization to ensure requirement alignment with business priorities and strategies.

● Maintained the Product backlog using input from Stake holders and creating epics, features, user stories, defects, and bugs

Role: Data Analyst Jan 2012 - June 2015

Unilever (100% Subsidiary of Unilever PLC, London), Bangalore Worked as a Developer of Excel and Tableau based reporting models for Global Marketing teams of Unilever by sourcing market research data from the AC Nielsen. I was also responsible for writing insights for senior executives to corroborate the reports.

Chitra Columbus, OH

Email: ******.*************@*****.*** Visa Status: Green Card Contact no: +1-380-***-****

Roles and Responsibilities:

● Responsible for analyzing the data across unilever product categories and Align the AC Nielsen database as per the Unilever Category Rule book and study the trends, Competitor analysis and provide data insights, recommondations to Unilver Global marketing manangers.

● Combine data and information from a variety of category databases to provide management with a more holistic picture of consumer behavior and trends in reflection to brand & category performance

● Involved in Trend Analysis of Categories in various markets, analyzing the Unilever’s and competitor Brand’s performance and new product launches.

Role: Associate Jan 2010 - Jan 2012

Genpact (previously Symphony Marketing Solutions) Bangalore Worked as a Developer of Excel based reports MIG (Management Information Groove) -UK: Handling maintaining of databases and reporting for the Industry and Retail Clients for IRI (GENPACT - Symphony Marketing Solutions).

Roles and Responsibilities:

● Extensive use of MS Excel and ORACLE 10g applications to generate reports to the CPG client’s like- P&G, Unilever and Retailers for UK region. Built Yearly and Category Presentations for Various Retail clients.

● Managed documentation and communication of recurring and ad hoc insights to internal and external stakeholders.

● Maintenance of Monthly, Quarterly, Half yearly and Yearly presentations for Industry Clients to analyze their growth or decline phase. Managing the adhoc reports for IRI Clients and effectively able to handle main reporting alongside.

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