Digital Marketing Social Media

NELI ABDELNOUR 727-***-**** www.linkedin.com/in/nelidaa www.nelidigital.com

DIGITAL MARKETING LEADER AI STRATEGIST GROWTH & INNOVATION CATALYST Strategic "Blue Ocean" thinker, intellectually curious storyteller,results-driven leader with 10+ years of experience growing revenue, expanding teams, delivering leads and providing measurable marketing success. Advanced expertise in digital marketing, campaign management, lead generation, data research and analysis. EXPERIENCE

Nelidigital, Chief Marketing Officer Mar 2023 - Present Lead a high-performing remote team of developers and content creators, driving innovation and collaboration. Implement AI-driven brand listings, customer reviews, and social media campaigns to boost engagement and visibility. Develop data-driven customer journey maps and AI agents to streamline workflows and enhance the customer experience.

Revamped email marketing (HTML, video, tracking, drip campaigns), increased open rates 21% and click rates by 8.1%

Managed 30-day Facebook/Meta (43% conversion) and Google Ads (4.61% conversion) campaigns.

Produced 500+ design assets (logos, email templates, infographics) to support content marketing. MloFlo, SaaS CRM, Director of Marketing Nov 2023 - June 2024 Introduced AI tools and authored best-practice guides. for generative AI, elevating team efficiency and marketing innovation.

Collaborated cross-functionally with product, sales, and customer success teams to align marketing strategies with business objectives and enhance the overall customer journey.

Developed and executed growth strategies that drove user acquisition and lead generation, surpassing revenue targets nine months ahead of the 2024 year-end..

Increased web event engagement by 69.2%, expanded user base by 91.1%, and boosted new user acquisition by 93.9% within 90 days through targeted campaigns and CRO tactics.

Leveraged Google Analytics and performance data to optimize marketing initiatives, achieving 22,000+ key events and maximizing ROI.

Interviewed clients to uncover the need for template improvements within the software. Redesigned 350+ CRM drip email and SMS/MMS campaigns. Enhanced assets, delivered improved conversion and engagement rates for clients. Cicero Software, Director of Communications Jan 2022 - Nov 2023 Orchestrated information flow to investors, creating high-quality corporate materials. Developed sophisticated communication materials tailored for global investors. HandsOn Companies, Director of Marketing & Communications Feb 2020 - Dec 2021 Developed and executed omni-channel branding, digital marketing strategies, and integrated advertising campaigns for five distinct business units, driving brand awareness and customer engagement. Managed the weekly marketing, (email campaigns, social media content, paid advertising (Meta, Google PPC), needs of 5 unique business units. Project managed all trade shows/live events. Transitioned to 50+ web events during COVID-19.

Researched franchise owner needs, established marketing and CRM training, and created a CMS & marketing portal.

Spearheaded website restructuring and logo rebranding, resulting in a 927% increase in sessions, 15,124% growth in average time on site, and a 200% traffic boost within six months.

Established new brand guidelines and ensured franchise compliance through targeted outreach and training initiatives.

Achieved SEO competitive advantage moved to top ten rankings for 31 high-value keywords in 90 days, increasing domain authority.

Address: 233 Ashley Ct. Dunedin, FL 34698 Email: ****.*********@*****.*** AUS Technology, Alliance Manager Jun 2012 - Dec 2018 Sales & B2B account / project management. Signed AUS Technology's largest client, The Government of Queensland, AU. Managed international team of front-end developers. Produced deliverable timeline reports for stakeholders, scope definitions and cost projects that were key to defining growth goals for C-level executives. Pfizer & Abbott Laboratories, B2B Sales: Vice President’s Club for pharmaceutical sales leadership, Pfizer Neuroscience. Rookie of the Year, Cardiovascular Medical Sales, Abbott Laboratories. EDUCATION

Bachelor of Science, Journalism [Advertising], Minors: English & Psychology, West Virginia University 3.43 GPA. Digital Marketing, University of Oxford -Certification Social Media Management, Digital Marketing, Inbound Marketing - HubSpot Certification GGoogle Ads Search, Google Ads Creative, Google Ads Measurement, and Google Ads Analytics – Google Certification SKILLS / TECH STACK

LEADERSHIP: Demonstrated expertise in team

building, talent acquisition, coaching, franchise

onboarding, mentoring, investor relations

reporting, and corporate branding. Conducted

sales opportunity analysis, documented a

restructured Marketing to Sales communication

process with SWOT analysis, KPIs. Managed

remote teams in the US and Australia.

CRM: Developed CRM repurchase requirements,

vendor evaluations, rollout timelines, training, and onboarding for staff and franchisees. Created a

CMS template library with automated campaigns,

workflows, and event guidelines. Expertise

includes Salesforce, Infusionsoft, HubSpot,

FranchiseSoft, & MloFlo CRM’s.

ANALYTICS:Conducted user interviews, surveys,

and focus groups. Performed website health

analysis by grading speed, SEO, SEM, and CRO

performance, including competitive keyword

rankings. Skills include research, A/B testing, and performance models. Proficient in Adobe

Analytics, Google Analytics, Ahrefs, Moz, SEMrush, YouTube, and TikTok monetization.

SOCIAL MEDIA: Hubspot Social Media

Management Software, Hootsuite Campaign

Planner, Meta Ads Consul, Meta tracking

pixels.Organic and paid advertising strategy,

Instagram Ads, YouTube Shorts & Longform

content, TikTok Campaigns,

TECH/SOFTWARE: Adobe Premier, CapCut Pro

for video production. Microsoft 365, (PowerPoint,

SharePoint, One & Teams. Zoom, Co-Pilot)HTML,

WordPress, Google AI Studios, LM Notebook,

Notion AI, and skilled prompt engineering.

ARTIFICIAL INTELLIGENCE: Authored AI infographics

and industry guides, including prompts. Expertise in machine learning comparisons, chatbots, and generative AI tools (Descript, MidJourney, Stable Diffusion, Runway, Flux) and LLMs (CoPilot, Gemini, ChatGPT, Claude,

DeepSeek, Manus) for custom GPTs, AI agents, and

workflow automation.

DESIGN / PRINT & DIGITAL: Large-scale

banners/displays, merchandise mockups, executive

gifts, window decals, signage, lanyards/badges, training manuals, franchisee resources, CMS library creation, corporate rebranding, landing pages, logo design,

Franchisee Resource Library, CRM templates, magazine ads, Meta & Google PPC, Google Ads, and CEU accredited LMS assets. Proficient in Adobe Illustrator, Adobe Photoshop, and Canva.

INBOUND /OUTBOUND MARKETING: Proficient in

audience segmentation, buyer personas, and customer journeys, blog posts for SEO, Adobe Customer

Optimization, HTML email, interactive MMS. Managed drip campaigns with video embeds, CRM template

creation & automation. Skilled CRO (conversion analysis, A/B testing, UTM parameters) Tools: Mailchimp Trello, Hubspot .

PROJECT MANAGEMENT: Project documentation

(timetables, deliverables, stakeholders) for product launches, training & event management Including

on-site client consulting, vendor negotiations, budgets, contracts, after event follow-up, and franchise training / deployment. PM Tools: Marketo, Click Up, Asana, Zapier, Gantt charts, Excel, Microsoft Sharepoint, Canvas LMS See work examples here: nelidigital.com

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