Business Development Marketing Manager

Laura McCormack 781-***-****

Saugus, MA ***** ***********@*****.***

Professional Summary:

Dynamic and results-driven marketing professional with over 15 years of experience developing and executing high-impact marketing strategies for law firms and professional services organizations. Proven track record of enhancing brand visibility, driving client acquisition, and positioning firms as industry leaders through targeted campaigns, thought leadership, and strategic partnerships. Skilled in managing cross-functional teams, optimizing business development processes, and leveraging data-driven insights to align marketing initiatives with firm-wide objectives. Adept at content marketing, CRM integration, event planning, and digital strategy, with a deep understanding of the unique demands of professional services marketing. Passionate about helping firms strengthen their market presence, engage key stakeholders, and generate sustainable business growth.

Experience:

ISI Remote

Product Marketing Manager July 2024 – Present

Conduct in-depth market research and competitive analysis to identify customer needs, industry trends, and market opportunities, shaping go-to-market strategy.

Develop and execute product positioning and messaging frameworks to ensure brand consistency and resonate with target audiences across all marketing channels.

Lead the creation of engaging, data-driven content, including blog posts, case studies, and white papers, to educate prospects, build thought leadership, and drive demand.

Partner closely with sales, account management, and product teams to integrate customer insights into product development and refine value propositions.

Oversee remarketing and customer retention initiatives, optimizing engagement strategies to enhance client satisfaction and long-term loyalty.

Utilize HubSpot, Salesforce, and analytics tools to track key performance metrics, measure campaign effectiveness, and inform data-driven marketing decisions.

MC4 Marketing Remote

Principal Owner May 2022 – Present

Provide strategic marketing consulting for law firms and professional services firms, focusing on digital presence, lead generation, and content strategy.

Acting marketing director of various start up companies; handing all branding, website, email and public relations information.

Conduct market research and competitive analysis to identify opportunities and create tailored marketing plans.

Advise on CRM utilization, marketing automation, and analytics tools to improve pipeline management and client outreach.

Develop SEO-driven content, PR campaigns, and business development initiatives to increase firm visibility and client engagement.

Assist clients in optimizing their marketing budgets and measuring the ROI of their marketing efforts.

Sinequa Remote (Paris)

Global Director of Marketing and Demand Generation May 2023 – Dec 2023

Orchestrated global field marketing processes including event planning, vendor relationships, and budget management, ensuring the seamless creation and validation of leads.

Spearheaded marketing initiatives for legal industry clients, optimizing AI-driven search solutions for law firms.

Led integrated content marketing campaigns, developing white papers, case studies, and thought leadership materials to target legal and corporate audiences.

Managed event strategy and sponsorships, driving firm engagement through industry conferences and networking opportunities.

Tracked and optimized campaign performance metrics to enhance marketing ROI and client acquisition strategies.

Directed the monitoring of budget and performance metrics for a dynamic team of 12, consistently surpassing revenue and lead generation goals.

Enhanced operational processes and reporting structures, leading to a more accurate measurement of the effectiveness, performance, and ROI of marketing and HCM spend.

Acted as sales operations professional for sales team and leadership team in board meetings, pulling CRM data for analysis and provide back up.

Coordinated, compiled, and drafted RFPs, newsletters, press releases, and any event materials needed.

Time is Ltd. Remote (Prague)

Head of Product Marketing May 2022 – May 2023

Supported the sales team in prospecting, managing sales cycles, closing deals, and achieving success by developing targeted content for calls and requests for proposals.

Spearheaded the development of Go-to-Market plans and collaborated on Sales Enablement strategies for the executive team.

Educated and assisted the partnership team in identifying and aligning with new companies within our market, contributing to the expansion of the technology partner team.

Managed the sales operations and analysis team; provided competitive intelligence and ICP strategy.

Ensured seamless collaboration with customer success by keeping all marketing materials up to date with current client success stories and relevant information.

Symetra Financial Remote, (Washington)

Senior Product Marketing Manager August 2021 – May 2022

Developed and implemented comprehensive communication plans for new products and product enhancements, ensuring effective market penetration and customer engagement.

Executed targeted product-specific and needs-based marketing campaigns across various channels, resulting in a notable increase in sales and brand visibility.

Played a pivotal role as the lead copywriter for the development of compelling print and online collateral materials, contributing to enhanced brand messaging and customer communication.

Tracked, analyzed, and reported on the results of marketing programs and campaigns, providing valuable insights to optimize future strategies and improve overall campaign effectiveness.

UKG, Inc Lowell, MA

Senior Industry/Product Marketing Manager May 2019 – August 2021

Collaborated closely with the sales team, actively supporting prospecting, sales cycles, and successful deal closures, contributing to overall team success.

Positioned as a thought leader in the retail, hospitality, and food service industry, leveraging expertise to enhance brand visibility and influence within these key sectors.

Established and nurtured strategic partnerships, working closely with technology partners to consistently promote their products to the sales team, fostering collaborative relationships and driving joint success.

Orchestrated and executed impactful events, playing a key role in planning and coordinating industry-specific gatherings to enhance brand presence and engage target audiences.

Worked seamlessly with the demand generation team, aligning efforts to bring in high-quality leads and optimize the conversion of leads into clients.

Worked with cross-vertical teams, including Public Relations, Pre-Sales, Engineering, and Product Marketing, ensuring the availability of the most up-to-date information to empower sales.

C-4 Analytics Wakefield, MA

Marketing Director April 2016 – April 2019

Gallagher WGA/Arthur J. Gallagher Boston, MA

Marketing Director: September 2014 – April 2016

RE/MAX Leading Edge Melrose, MA

Business Development & Marketing Coordinator / Office Manager October 2011 – Sept. 2014

Hemenway & Barnes LLP Boston, MA

Administrative & Business Development Coordinator June 2006- October 2011

Education:

University of Phoenix

Master’s Degree, Education and Training October 26, 2015

Salem State College Salem, MA

Bachelor of Arts, English with minor in Communications Cum Laude, May, 2006

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