Creative Director
Resume:
PHILOSOPHY OF CARE
I believe healing is an integrative process that unfolds through safe, attuned relationships and an honoring of the mind-body connection. My approach is grounded in curiosity, deep listening, and a respect for each person’s innate wisdom and resilience. Drawing from my training as a life coach, Registered Yoga Teacher (200-hour RYT), and current graduate studies in clinical mental health counseling, I bring a relational, trauma-informed, and somatic lens to my work. I aim to create spaces where individuals feel seen, supported, and empowered to explore their stories, reconnect with their bodies, and cultivate meaningful change. Whether in one-on-one settings or group contexts, I am committed to fostering trust, compassion, and collaborative growth PERSONAL VALUES
CAREER EXPERIENCES
2023 - PRESENT
Executive Brand & Marketing Consultant, Meg Nohner, LLC Consulted for ACTIV, Flewd Stresscare, Uproer, Recovery Labs, Drop it Modern, Carnivore Snax, Nerdy Ink, Story & Teller, & More JUN 2022 - AUG, 2023
Director of Brand Strategy Head of The Good Brands Partnership, ACTIV Minneapolis
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MEG NOHNER
MA COUNSELING STUDENT
CAREER SUMMARY
Relationally driven leader and emerging mental health professional with a deep passion for human growth, resilience, and healing. After more than a decade leading high-growth teams and brands — and a background as a CPA-turned- creative director — I am now bringing this integrated perspective to the field of counseling. Currently pursuing graduate studies in clinical mental health counseling, with a focus on trauma-informed, somatic, and relational approaches. As a 200-hour Registered Yoga Teacher (RYT), I value embodied presence, deep listening, and holistic care. I offer a grounded, creative, and heart-centered perspective to the evolving field of mental health. Build authentic, trust-based relationships that foster growth and healing Approach each individual with empathy, affirmation, and clarity Remain grounded and present in high-pressure or emotionally charged environments Center clients’ unique needs with practical, compassionate, and collaborative support Advance access to care and advocate for resilience, restoration, and community well-being Develop and execute strategic outreach initiatives, driving increase in client engagement and retention through relationship- building and targeted campaigns.
Lead and facilitate collaborative workshops, strengthening brand positioning and increasing client satisfaction by 25–40%, based on post-session feedback and engagement tracking. Coach professionals on data-driven outreach strategies, improving conversion rates by 15–30% through optimized messaging and audience targeting.
Mentor cross-functional teams, fostering a culture of collaboration and efficiency, leading to an estimated 20% reduction in campaign turnaround time and stronger internal communication. Enhance community engagement efforts, expanding effective audience reach by 2.2x for a key client in less than 8 months through strategic partnerships, brand referrals, and thought leadership content. Developed and executed multi-channel brand strategies for fast-growing, disruptive brands, achieving a 455% increase in brand reach for a high-growth account while driving a 218% average increase in customer acquisition across major accounts within 12 months.
Established and managed strategic brand partnerships, securing a diverse portfolio of high-impact affiliates and creators to amplify brand mission, expand audience reach, and strengthen long-term brand loyalty. Cultivated and maintained trust-based relationships with industry leaders, influencers, and partner brands, strengthening long-term collaborations and increasing brand loyalty and customer retention. Led educational initiatives and brand storytelling efforts amongst creative teams, developing content strategies that positioned brands as category leaders.
OCT 2020 - JUN 2022
Head of Growth, ACTIV
NOV 2019 - OCT 2020
Lead Strategist, ACTIV
JUN 2017 - DEC 2019
Certified Professional Coach, Owner, Meg's Coaching OCT 2016 - JUL 2017
Senior Associate, Ovative / Group
OCT 2014 - NOV 2016
Staff & Senior Associate, Ernst & Young / EY
EDUCATION
SEP 2024 - APR 2027
Currently Full-Time: MA in Counseling & Psychological Services, St. Mary's University, Minneapolis, MN 2010 - 2014
BA in Business, Accounting; Minor in Psychology, University of Iowa, Iowa City, IA Built and led ACTIV’s first growth team, assembling a high-performing group of 17 professionals focused on strategic outreach, engagement, and brand awareness.
Developed and delivered compelling presentations to key stakeholders, including CMOs and founders, effectively aligning respective brand strategies with agency goals.
Collaborated with team to establish clear performance benchmarks, providing ongoing mentorship and guidance to drive professional development and measurable success.
Designed and implemented a structured onboarding program for new team members and clients, ensuring seamless integration, accelerated ramp-up time, and long-term success. Led and mentored a team of five strategists, fostering collaboration and implementing streamlined workflows that significantly improved efficiency and accelerated project delivery. Redefined advertising strategy, driving stronger audience engagement and expanding brand reach to connect with key target audiences.
Provided personalized coaching to 100+ dynamic entrepreneurs and professionals, guiding them in goal-setting, mindset optimization, and strategic decision-making to drive measurable personal and business growth. Designed and led high-impact group coaching programs for 60+ cohort, fostering peer collaboration, strategic problem- solving, and community-driven transformation in a results-oriented environment." Led monthly company-wide presentations on financial health, performance goals, and strategic initiatives, ensuring alignment and motivation across teams.
Transformed financial data into clear, actionable insights, equipping leadership with key takeaways to drive informed decision-making.
Led and managed international teams in a high-pressure environment, ensuring seamless coordination, timely completion of complex audit projects, and strong client engagement throughout the process. Facilitated cross-functional collaboration, improving efficiency, enhancing audit quality, and strengthening long-term relationships with key stakeholders and clients.
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