Creative Director Copywriter

GIO MALETTI

Creative Director Copywriter New York, NY • 646-***-****

*********@*****.***

giomaletti.com

SUMMARY

Award-winning creative director and copywriter with 15+ years of experience delivering concept-driven, results-focused campaigns across healthcare, consumer, finance, and tech. Proven track record in building iconic brands, leading cross- functional teams, and driving business through bold, insight-led creative. SKILLS

Campaign Development (Broadcast, Digital, Print, Social), Brand Strategy & Consulting, Team Leadership & Mentoring, Pitch & New Business Creative

EXPERIENCE

Freelance Creative Director / Copywriter 2022–Present Concepting and executing campaigns for Business Insider, Havas Health, Eversana Intouch, Calcium, McKinney and Northwell Health. Focused on integrated brand building and healthcare storytelling. Creative Director / Evoke 2021–2022

Led omnichannel creative for Imbruvica, Atrium, Ferring, and Cimzia. Delivered scalable campaign platforms and contributed to several key pitches.

Creative Director / TBWA Chiat & Freelance 2018–2021 Created breakthrough work and pitch concepts for Area 23, Saatchi & Saatchi Wellness, McCann Health, GSW, Evoke, Oberland, Prudential, and Eversana. At Chiat, I led creative for AJOVY, Repatha, Heartline (J&J/Apple), and Palforzia. Creative Director / Berlin Cameron 2016–2018

Oversaw Capital One and National Kidney Foundation business with campaigns across TV, digital, social, and experiential. Scaled department growth and expanded agency capabilities. Freelance Creative Director / Copywriter 2014–2016 Delivered campaign and pitch concepts for Berlin Cameron, NBC Universal, Velocity, The Terri & Sandy Solution, Laird + Partners, and iCrossing, where I concepted and helped lead the award-winning Voya “Baby” launch campaign. Creative Director / McCann 2013–2014

Led brand work for Joe’s Crab Shack, Romano’s Macaroni Grill, and Nestlé Waters (a portfolio of six nationwide brands including Poland Spring, Arrowhead, Ozarka). Partnered closely with strategy and account to deliver business-driving work. Copywriter Creative Director / JWT 2008–2013

Worked on campaigns for global brands like Rolex, HSBC, Kleenex, AARP, T. Rowe Price, Schick, Smirnoff, Baileys, Jose Cuervo and De Beers. Named a WPP High Potential leader in 2012 for creative excellence. AWARDS

MM+M, Manny Awards, The One Show, Clios, London International Awards, Communication Arts, Creativity, Loerie Awards, AAA Awards

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