Creative Director A Team
Resume:
LINDSAY TENDLER
BOLD IDEAS. SMART STRATEGY. REAL RESULTS.
CONTACT
*******.*******@*****.***
New York, NY
EXPERTISE
Creative Strategy
Ideation
Brand Marketing
Culturally Attuned
Innovation
AI Solutions
Campaign & Project Management
Organization & Time
Management
Attention to Detail
Workflow Optimization
Process Development
Multitasking
Leadership
Account & Client Management
Effective Communication
EDUCATION &
TECHNICAL SKILLS
University at Buffalo - May 2005
Communications Studies
AI Platform Development
Microsoft Office Suite (Word,
PROFILE
Innovative and results-driven creative marketing leader with a proven track record of building and executing high-impact strategies, promotional campaigns, and brand collaborations across diverse industries. Passionate about driving meaningful engagement through storytelling, innovation, and technology. Enthusiastic about AI solutions and developing creative tools to optimize workflow and enhance marketing strategies. Proven ability to drive brand awareness, deliver impactful ideas, and lead teams with a strategic vision.
EXPERIENCE
VP, Promotions - Creative Strategy
Horizon Media New York, NY 2022-2024
Led a team in developing and executing creative promotional marketing strategies, integrated campaigns, and brand collaborations
Achieved at least 15–20% growth in brand visibility across industries including Entertainment, Retail, CPG, Lifestyle, Music, Telecom, Automotive, Food, Beauty, Travel, QSR, Sports, Home Services, Beverage, Pro bono, Financial Services, Healthcare, Hospitals, Insurance, etc.
Spearheaded team brainstorms to develop creative ideas & strategic brand solutions aligning with client RFP’s for new business development, as well as existing business
Provided strategic creative direction on opportunities across multi-channel platforms (Audio, TV, Digital, Social, Content, OOH, Podcast, On-site, Experiential) to drive innovation, value, and brand awareness
Managed client expectations and budgets while negotiating, pitching, and selling through multi-channel proposals
Utilized data-driven insights to optimize campaign performance and drive measurable results
Delivered strong end-to-end campaign management, ensuring smooth execution from concept development to execution. Oversaw campaign logistics & tracking, timelines, creative workflows, vendor management, legal contracts, budgeting, quality control, activation and shoot attendance, and provided performance reviews with measurable insights
Led creative process across campaigns—including idea development, campaign copywriting, and collaboration with creative teams and agencies on asset production and delivery
Collaborated with activation leads, and key stakeholders, on cross-functional solutions for GTM strategies
Consistently stay informed on emerging technologies, marketplace knowledge, consumer trends, and industry insights. Fluent in current digital trends, social media, pop culture moments, and platform behaviors.
Highly detail-oriented and process-driven, with a proactive, go-getter mindset and a strong focus on efficiency and follow-through
PowerPoint, Excel, Outlook, etc.)
Google Suite (Sheets, Docs,
Slides, etc.)
Media Buying Tools (SBMS,
Strata, VIEW, Eleven)
Campaign Management Tools
(Canva, Workday, Monday.com,
Wrike)
CTV Essentials Training
Horizon x Fast Forward Women’s
Leadership Training
DEI & Anti-Discrimination Training
Mentorship Leader through
Horizon Media x 10KC
Horizon Gives Back - led
Charitable & Fundraising
Initiatives
Developed and implemented an AI tool, and cross-functional team processes, to streamline operations by proactively identifying and solving key workflow challenges
Effectively thrive in fast-paced environments with strong ability to juggle multiple projects, timelines, and deadlines
Led high-performing team and fostered employee development by providing continuous feedback, conducting performance reviews, and leading in a supportive environment
Designed and launched onboarding programs to train new employees and track performance
Entrepreneurial self-starter with a positive attitude and a strong creative, strategic mindset
Established strong relationships with internal peers, clients, and industry partners to enhance collaboration
Previous Roles at Horizon Media: Managing Director, Promotions (2018-2022), Associate Managing Director, Promotions (2014-2018), Promotions Manager (2011-2014), Promotions Specialist
(2008-2011), Promotions Coordinator (2005-2008)
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