Creative Director Supply Chain

Anthony Testa

Creative Operations & Brand Architect – CPG Specialist

www.testaconcepts.com • 613-***-**** • *******@*************.*** L. Ottawa, On.

Bilingual: English/French

Professional Summary

Creative Ops powerhouse and CPG brand whisperer with 25+ years of turning bloated workflows into streamlined machines—and transforming underperforming creative into brand-driving assets. I’ve scaled creative ecosystems from the ground up, led cross-functional teams through chaos into clarity, and weaponized emerging tech (hello, GenAI) to deliver content that doesn’t just land, it sells. I don’t just “align creative with business goals”—I hardwire it in. Fast-moving consumer goods? Try fast-moving creative systems that actually keep up.

Core Competencies

Creative Operations Leadership – because “organized chaos” is still chaos

Workflow Design & Process Fixer – I don’t just optimize; I overhaul

Brand Identity Systems – built to flex, scale, and dominate shelf space

Generative AI & Prompt Engineering – practical, not theoretical

Multi-Channel Content Execution – consistent, not copy-paste

Cross-Functional Team Command – yes, I speak “marketing” and “supply chain”

Adobe Creative Suite, Midjourney, Firefly, ChatGPT – fluent, not just familiar

Vendor + Stakeholder Whisperer – alignment without the hand-holding

Budgets, Timelines, Sanity Preservation – in that order

Professional Experience Highlights

MAGAZICA Health (2024–2025) – Content Strategist in AI-Enhanced Health Publishing

Led content strategy for Canada's leading nonprofit digital health mag

Integrated AI tools to slash ideation time and elevate editorial planning

Built systems that respected both the mission and the deadline

Bombardier Retail Products (2022–2023) – Creative Ops Consultant, Packaging 2.0

Spearheaded sustainable packaging revamp with R&D + supply chain

Cut complexity, costs, and the usual “design vs. production” tug-of-war

Standardized creative workflows without draining team sanity

Pubco International (2021–2022) – Studio Ops Director, FMCG Heavyweight

Overhauled studio ops to boost output speed by 80%

Managed $3M+ account (BAT) with fully integrated experiential design delivery

Aligned creative and procurement in one seamless, trackable system

Canopy Growth (2019–2021) – Creative Ops Lead, U.S. Brand Launch

Rolled out $8M Martha Stewart U.S. retail line—without a meltdown

Cut packaging waste and approval cycles using sustainable methods

Delivered $300K+ in cost savings through internal process refinement

KAT Automation (2016–2019) – Creative & Brand Dev Lead for Stealth BevCo

Built creative engine from scratch for $11M CPG startup

Applied GenAI in naming, concept testing, and MVP visuals

Created workflows for a team of 15+ to prototype and iterate at speed

Lidu/Hand Fireworks + Hexo (2012–2019) – Packaging & Brand Lead, Regulated CPG

Rebranded Hand Fireworks, driving $3M lift in sales

Aligned cannabis packaging with compliance and brand goals

Managed overseas vendor integration without sacrificing timelines or sleep

Testa Concepts (2004–2011) – Creative Director for Retail Display & Startups

Managed creative ops across seasonal retail campaigns

Mentored early-stage founders through brand launch trenches

Royal Canadian Mint (1997–2003) – Packaging & Product Ops Lead

Delivered Walmart’s first collectible coin series (yes, seriously)

Cut production cycle 80% via process reengineering

Managed 12-person team across engineering, product, and creative

Awards & Recognition

International Metal Decorators Association – Innovation & Quality

Featured in: Packaging Digest, Canadian Coin News, Aluminumleader.com

Known for: Packaging innovation that actually makes it to shelf

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