Digital Content Operations Specialist

Josef S. LaGuilles

Los Angeles, CA 818-***-**** *******@*****.*** Linkedin.com/in/josefsl/

PROFESSIONAL SUMMARY

Experienced Senior Digital Content Operations Specialist with a strong foundation in product management, content strategy, and digital media production. Adept at leading cross-functional teams to develop and deliver engaging, high-impact digital content across streaming platforms. Proven track record in managing product lifecycles, refining workflows, and aligning content delivery with strategic business goals. Expert in quality assurance, stakeholder collaboration, and driving projects from concept to execution with efficiency and precision.

SKILLS

Figma Asana Amplitude Slack Sanity AWS WordPress Jenkins Confluence MPX JIRA Harness GitHub Sauce Labs JSON Dropbox Google Docs Office 360 Adobe Suite Spredfast Facebook Twitter Pinterest Instagram

AREAS OF EXPERTISE

Content Management Digital Asset Management Competitive Analysis Product Management Strategic Plan Marketing Diagnostics Channel Distribution Project Management Training & Development EXPERIENCE

Beachbody, Santa Monica, CA 2019 - Present

Senior Digital Content Operations Specialist

Directed a team of 10 responsible for direct-to-consumer digital subscriptions for both domestic and international markets.

• Developed and created a template to standardize web pages for over 25 programs including Belle Vitale, 21 Day Fix, Barre Blend and 10 Rounds.

• Collaborated with multiple teams including Digital Designers, Copy Writers, Art Directors and Video Editors to ensure timely delivery of content across supported platforms and regions.

• Oversaw content quality control for image assets, alternate language tracks, and video content.

• Delivered presentations to executives and stakeholders, providing clear updates on content status and issues.

• Audited digital products including web, mobile, apps, and OTT devices, ensuring optimal performance and quality.

• Reported issues and collaborated with teams to implement quick fixes and provide status updates.

• Established a naming nomenclature to ensure correct assets are displayed correctly.

• Work with SEO teams to improve website visibility and reach direct markets.

• Conducted A/B testing to confirm that the new landing pages added value and performed as anticipated.

• Ensured accuracy of all e-commerce purchases through maintained entitlement structure.

• Collaborated with Front End, Back End, and QA teams to ensure the website's functionality. Beachbody, Santa Monica, CA 2018 - 2019

Digital Content Operations Producer

Managed metadata for video assets, including the routing of metadata to appropriate parties for approvals.

• Processed data and encoded videos to produce streaming video content.

• Understood workflow processes, including video encoding, content delivery, CMS, video players, and feed distribution.

• Tracked, scheduled, and published video, copy, and media to the Beachbody on Demand platform.

• Maintained a detailed launch calendar, ensuring timely delivery of milestones and alignment with business goals.

• Resolved content editing challenges across CMS platforms such as WordPress and Sanity, ensuring proper formatting, functionality, and smooth publishing.

Beachbody, Santa Monica, CA 2017 - 2018

Social Media Specialist

Created, developed, and managed editorial calendar and content for Shakeology and 21 Day Fix social media channels.

• Managed blog posts and creative assets to ensure engaging content across Facebook, Instagram, Twitter, and Pinterest.

• Collaborated with Branding to strategize the brand message and define its voice.

• Increased engagement by 8% in two months and 10% in the first quarter through personalized replies and community building.

• Worked with executive stakeholders, including SEO, Brand leadership teams, and Graphic designers, to strategize content and asset creation.

• Provided community management with on-brand social replies to engage fans and consumers. Beachbody, Santa Monica, CA 2014 - 2017

Office Administrator

Managed all administrative and Human Resource operations within the Digital office in a satellite office in Westlake Village.

• Handled administrative duties including maintaining office space, supply budgets, employee programs, and meeting and event planning.

• Onboarded over 20 new employees, ensuring their integration into the company. EDUCATION

MBA - Master of Business Administration, Marketing Woodbury University Burbank, California

BA -Bachelor of Arts, Communications

Woodbury University Burbank, California

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