Digital Marketing Lead Generation

Phillip Archer

Jamaica, NY 929-***-**** ************@*****.***

Profile

Results-driven individual with over a decade of experience driving customer acquisition, brand visibility, and digital sales performance across U.S. and international markets. Proven track record of developing and managing high-impact affiliate programs for major financial institutions. Adept at leading sales workshops, training teams on digital tools and building strong rapport with diverse audiences. Skills & Abilities

Sales Strategy • Digital Marketing • Lead Generation • Client Retention • Affiliate Campaigns Team Leadership • Public Speaking • CRM Tools • Remote Work Platforms • International Sales Professional Experience

Affiliate Marketer

Citi Bank 2015 – Present

· Lead sales workshops and client consultations tailored to local markets.

· Provide training on digital marketing tools and compliance standards across multiple regions.

· Build rapport with culturally diverse audiences to foster long-term customer loyalty.

· Develop and manage strategic affiliate marketing programs to drive customer acquisition and product adoption across digital channels.

· Partner with affiliate networks, influencers, and third-party publishers to expand brand reach and increase qualified lead generation.

· Collaborate cross-functionally with product, compliance, and creative teams to ensure alignment with brand and regulatory guidelines.

· Monitor affiliate activities and enforce program policies to maintain brand integrity and compliance.

· Promote financial products (including Citibank affiliate programs) while maintaining brand integrity and compliance.

LOGISTICS COORDINATOR

Kellog, Brown and Root 2005 – 2009

· Managed lead generation, client onboarding, and digital promotions across U.S. and international markets.

· Recruited, trained, and mentored a network of 20+ independent contractors across the U.S. and Caribbean.

· Delivered high-impact virtual presentations and webinars to prospective clients and partners.

· Leveraged email marketing, CRM systems, and social media, increasing engagement and conversions.

· Oversaw strategic planning, performance tracking, and partner relationship management in remote settings.

Education

Martin Van Buren High School – High School Diploma Globe Institute Technology – College Credits

Strategic Enterprise Asset Management (S.T.E.A.M) Certification

Contact this candidate