Social Media Specialist

TRISH MULLOY, Marketing Specialist

Milwaukee, ***27, US, 414-***-****, ******.*****@******.***

SUMMARY Dynamic Marketing Digital Media Specialist with over 6 years of experience in SEO, social media marketing, and PPC strategies. Proven track record of enhancing brand visibility and engagement through comprehensive campaign management and data-driven decisions, achieving measurable improvements in ROI. Expert in utilizing CRM tools like HubSpot and Salesforce to streamline workflows. Aiming to leverage expertise to foster growth and innovation in marketing initiatives.

WORK EXPERIENCE

12/2022 – Present MARKETING DIGITAL MEDIA SPECIALIST, YAAZ INC/MTM ENTERPRISES

Milwaukee

Conducted Search Engine Optimization On-Page, employing Keyword Research, Meta Tags, and maintaining High-Quality Content while enhancing user and SEO URL Structure and Internal Linking. Executed Search Engine Optimization Off-Page, emphasizing High-Quality Backlink Building and comprehensive Social Media management. Implemented Social Media Marketing across platforms like Facebook, Instagram, LinkedIn, and X (Twitter), fostering brand communities and user-generated content for sustained success.

Orchestrated Advanced Campaign Management, incorporating Segmentation, A/B Testing, and Analytics to optimize campaign performance and achieve desired outcomes.

Managed Pay-Per-Click (PPC) Advertising with Google Ads, strategically utilizing Keyword Targeting, diverse Targeting Options, Visual Content, and Performance Tracking to maximize ROI.

Employed Advanced Key Metrics and KPI Skills to meticulously track and improve Conversion Rate, Customer Acquisition Cost, Return on Investment, and Customer Lifetime Value.

Applied extensive knowledge of Project Management and CRM tools, including HubSpot, Salesforce, Pipedrive, MailChimp, and Monday CRM, to enhance operational efficiency and streamline workflows. 12/2014 – 02/2021 SALES SOLUTION SPECIALIST, MTM ENTERPRISES LLC Midwest Served as an Independent SaaS, Marketing, and Sales Solution Representative, leveraging over 20 years of expertise in advertising, marketing, graphic, and SaaS environments to drive business growth. Specialized in developing mobile and social media growth strategies for clients, enhancing their online presence and engagement. Spearheaded product development and distribution across multiple channels, optimizing marketing and distribution strategies for maximum impact.

Offered comprehensive print, advertising, and marketing solutions with a strong emphasis on SaaS and Digital Marketing, catering to diverse client needs.

Streamlined sales processes by implementing efficient CRM tools, resulting in improved productivity and enhanced operational efficiency. Cultivated strong client relationships, fostering enhanced customer loyalty and generating repeat business through exceptional service and support. 09/2006 – 11/2014 OUTSIDE SALES EXCUTIVE, PMA

PRODUCTIONS

Wisconsin/Minnesota/Illinois

Directed Print, Corrugated, and Packaging sales, specializing in Retail and Consumer products to meet diverse client needs.

Oversaw sales and marketing activities in a Midwest US state territory, driving revenue growth and market penetration.

Provided complete print solutions to corporate clients and agencies, ensuring high-quality output and client satisfaction. Pioneered a new sales area in fleet and large format print sales within the company, expanding the product portfolio and market reach. Developed a new customer base, maintained existing accounts, and developed and implemented sales and marketing plans for new clients, driving business development and customer acquisition. Managed and established territory budgets while expanding sales and customer base, maximizing profitability and market share. Exceeded quarterly sales targets consistently through effective territory management and strategic planning, demonstrating exceptional sales performance.

Conducted thorough market research to stay informed about industry trends and competitor offerings, adjusting strategies accordingly to maintain a competitive edge.

09/2004 – 09/2006 MIDWEST ACCOUNT MANAGER, BIG MOUNTAIN IMAGING Midwest Directed Large and Grand Format Print Sales initiatives to drive revenue growth and market expansion.

Oversaw sales operations in the Midwest territory, encompassing IL, WI, MN, and MI, ensuring comprehensive coverage and client satisfaction. Operated independently with minimal supervision in a satellite office environment, supporting two coastal manufacturing facilities and ensuring seamless communication and coordination.

Engineered Marketing and Sales strategies to foster territory growth, implementing innovative approaches to capture market share. Continuously prospected new accounts, while nurturing current client relationships and cultivating a strong customer base through exceptional service and support.

Expanded business opportunities for existing clients by identifying potential upsell and cross-sell options, maximizing revenue potential and client satisfaction.

Heightened account retention by cultivating strong relationships with key clients and addressing their needs promptly, ensuring long-term loyalty and business partnerships.

Built territory to over 2.6 million billable.

02/2001 – 08/2004 ACCOUNT MANAGER, VISION INTERNATIONAL Midwest Directed Large Format Print Sales efforts to drive revenue growth and market penetration.

Developed sales in a new Midwest territory, encompassing IL, WI, MN, ND, and SD, establishing a strong presence in the region. Managed the territory independently from a satellite office, ensuring effective operations and customer satisfaction.

Built the territory from the ground up, creating excitement in the market for the products and services available, fostering brand awareness and customer engagement.

Developed Marketing and Sales strategy for the new territory, leveraging knowledge of market segments, industry trends, and competition to maximize impact.

Trained customers on web-based programs and service sites, enhancing their user experience and product adoption.

Developed customized account plans for clients to help them achieve their business goals, ensuring tailored solutions and client satisfaction. Monitored industry trends to provide informed recommendations on new products or services that could benefit clients' businesses, positioning clients for continued success.

EDUCATION

1991 – 1995 University of Minnesota

Advertising/Graphic Arts

Minneapolis

2021 – 2023 MATC

Digital Marketing

Milwaukee

SKILLS SEO Management Search Engine Optimization On- Page

Search Engine Optimization Off-

Page

Social Media Marketing

Advanced Campaign Management Pay-Per-Click (PPC) Advertising Google Ads Advanced Key Metrics and KPI

Skills

Project Management CRM tools

HubSpot Salesforce

Pipedrive MailChimp

Monday CRM Team Management

Multitasking Attention to Detail

Networking Quality Assurance

Relationship Building Excellent Communication

Analytical and Critical Thinking Strong Sales Skills Agile Methodologies Trello

Notion Market Analysis

Artificial Intelligence (AI)

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