Sales Team Business Developer
Resume:
SHELLY RAPOPORT
**********@*****.***
REVENUE GENERATOR NEW BUSINESS DEVELOPER PARTNERSHIP ARCHITECT: Innovative digital audience and platform sales expert with a keen mind for strategic, consultative selling leading to new revenue & business and market share growth. With 12+ years of IC and leadership: forecasting, pipelining, collaborating, pitching and closing are my strengths across digital and tech platforms. Vertical specialties include beauty, fashion, CPG, spirits and finance. Deep client-first and agency relationships.
EXPERIENCE:
Likewise
VP, Category Sales & Strategic Development, August ‘24 -
- Led and managed the non-endemic sales team, providing guidance, mentorship and performance management to meet and exceed sales
- Player/coach role; carried Fashion, Beauty, Luxury, Spirits and Automotive categories as IC
- Develop and execute category specific sales strategies to drive revenue across key verticals: finance, travel, beauty, fashion, CPG & spirits
- Led the development of sales pitch strategy and materials
- Conceptualized the pitch narrative based on category insights, audience behavior, and advertiser needs
- Created first AI product recommendation client-facing program for all verticals; sold to Singapore Tourism Board
- Oversaw design and content of all sales collateral — including pitch decks, one-sheets, case studies, and demo narratives — ensuring they were on-brand, data-informed, and performance-oriented Future US, plc
Head of Industry, Fashion, Beauty + Homes, January 2022 to March 2024
- Restructured entire vertical once migrated from acquisition
- Manage, hired and trained new sales team
- Work with Global teams on strategy, pitches, client relations, sales decks and management
- Oversee budget, P&L, pipelines, annual forecast + goals and discuss them weekly with team and upper management
- Vertical team brought in $3M+ new business revenue in less than a year
- Coach/player; carried finance, CPG, auto and spirits categories
- Created, pitched and sold first in-person, live experiential podcast series for Who What Wear; inclusive of e-commerce and live shopping resulting in $500k new business Sweety High, LLC
Head of Brand Partnerships, January 2020 through January 2022 Strategic Partnerships Consultant, September 2019 to January 2022
- Hired to launch and develop east coast sales team for Gen Z integrated content company
- Oversee national sales strategies across integrated platforms for all partnership category verticals
- Liaise between edit, content, marketing, social, production, creative and sales teams
- Lead solution talent for resolving issues with client pitches, proposals and negotiations
- Grew influencer marketing by 23% and increased new business revenue by 51% via the following recruits: JC Penney, Sephora, Viacom, Nickelodeon
NYLON, LLC.
Head of Sales and Senior Director of Brand Partnerships, February 2018 through July 2019
- Responsible for all revenue generated from digital suite of products including: custom branded content, long and short-form video, social platforms, standard display, affiliate, white label as well as Influencer marketing and all events
- Managed, mentored and led sales team of 15 national digital, marketing and event specialists
- Key member of digital re-launch team in staging company for resale
- Set sales strategy and overall revenue goals; implemented and managed sales pipeline, account planning and proposals via QuickBase CRM
- Led all facets of the sales process including strategy, account lists, prospect outreach, marketing materials and analytical data
- Created sales solutions, led sales negotiations and spearheaded partnership deals
- Carried beauty list, including Estee Lauder, L’Oreal, Johnson & Johnson The Village Voice
Vice President, Advertising, October 2016 through December 2017
- Led and mentored sales staff of ten on digital, social, event and print platforms
- Co-produced re-launch of new Villagevoice.com site and social platforms
- Co-pioneered sales plans and revenue objectives across content platforms
- Developed compensation plans and tiered employee revenue goals
- Created array of display and programmatic solutions to drive new revenue streams
- Led client retention plan to help transition 65% of print revenue onto digital platforms
- Leveraged strong client relationships to successfully garner new integrated partnerships Conde Nast
Executive Beauty Director at GLAMOUR and SELF, November 2015 through October 2016 Executive Director of Sales Development at SELF, October 2009 through November 2015
- Managed, mentored and lead sales team of 12 to 74% YOY growth
- Earned Conde Nast’s Outstanding Performance Award for largest digital growth in the company
- Successfully executed re-launch of SELF & SELF.com
- Managed Women of the Year sponsorship: media and on-the-ground; sold first-to-market Shazam- enabled custom content video series to Johnson & Johnson
- Oversaw $25M in print, digital, social and video for L’Oreal USA
- Specialized in Johnson & Johnson brands
Guggenheim Digital Media
Executive Director of Billboard Music Awards, September 2011 through September 2013
- Responsible for 50% of revenue for BBMAs
- Sold $6M within first 6 months on board; Increased margin by an average of 21% YOY
- Developed and managed custom category exclusive partnerships across multi-media platforms including television, mobile, digital, social and on-the-ground activations
- BBMA partnerships: KAO (John Frieda, Biore, Jergens), Unilever (Magnum Ice Cream), Sony The Hollywood Reporter
Associate Publisher, September 2010 through September 2011
- Facilitated robust re-launch of The Hollywood Reporter and THR.com; led sales transformation team of 80-year-old brand into a multi-platform entertainment media authority.
- Developed and implemented strategies to expand audience and increase revenue, including cross- department initiatives such as audience & circulation growth with sister brand Billboard as well as digital and social-media strategies
Conde Nast
Advertising Director of Women’s Wear Daily and Beauty Biz, January 2009 through January 2010
- Successfully executed re-launch of Beauty Biz
- Managed and trained beauty sales team
- Established, managed and reported weekly estimates to Publisher
- Developed new beauty strategy, presentation, marketing tools
- Handled senior beauty and financial account lists
- High-profile accounts included: Estee Lauder, L’Oreal USA, P&G, Chanel, Revlon, Citi, AmEx Sales Manager & Advertising Director COOKIE, February 2005 through October 2009
- Successfully launched Cookie developing overall marketing and advertising strategy
- Developed beauty, food, financial and technology categories. Breaking new business: Samsung, Citi, Kraft, Bose, Sony and many more
- Breaking accounts such as: Sephora, Kraft, Sony, Citibank, Nokia, MasterCard, Revlon,
- Successfully sold Smart Cookie Awards program to Citibank with 2nd largest schedule in Conde Nast ’08 & ‘09
- Managed, trained and mentored ad sales staff of 13 nationwide
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