Marketing Manager Digital

SARAH E. MANFRONI

*** ******** **, *********, ** 44089 440-***-**** *****.********@*****.***

SUMMARY

Results-driven Marketing Manager with expertise in strategic campaigns, digital marketing, CRM, events, and content creation. Skilled in data-driven strategies to boost revenue, brand awareness, and engagement.

EXPERIENCE

Marketing Manager – Autodesk Construction Cloud, Leica, and Bluebeam IMAGINiT Technologies Remote 4/2023 to Current

• Strategic Campaign Management: Develop and execute targeted marketing campaigns for Autodesk and Reality Capture solutions, driving brand awareness and lead generation in the construction industry.

• Content & Event Marketing: Create thought leadership content, manage webinars, and coordinate industry events to engage construction professionals and support sales initiatives.

• Market Analysis & Growth Strategy: Analyze industry trends, customer needs, and competitive insights to refine marketing strategies and expand IMAGINiT’s presence in the construction sector.

Marketing Manager

Sweeping Corporation of America Remote 12/2020 to 4/2023

• Marketing & Sales: Led strategic campaigns, driving $4.6M in revenue. Created sales tools, corporate communications, and digital content to strengthen brand messaging.

• Growth Strategy: Boosted site traffic by 18% and increased revenue by 40% through SEO, direct, and digital marketing initiatives.

• Technology & Operations: Implemented Salesforce, Pardot, and DocuSign to optimize workflows. Contributed to scaling a startup from 5 to 2,000+ employees. Account Manager

Chmura Economics & Analytics Remote 5/2019 to 8/2020

• Business Development: Identified, qualified, and managed new business opportunities while growing existing accounts.

• Client Engagement: Conducted JobsEQ SaaS demos and training sessions to drive adoption and client success.

• Strategic Account Management: Developed account strategies to boost revenue and enhance customer loyalty.

Marketing Specialist

Sweeping Corporation of America Seven Hills, OH 10/2017 to 5/2019

• Marketing & Branding: Designed company marketing materials, managed social media, and created the annual marketing budget.

• CRM & Client Management: Launched and administered the CRM while overseeing client service agreements.

• Events & Outreach: Coordinated and attended tradeshows to enhance brand visibility and business growth.

Sales Support Specialist

Tooling U-SME Seven Hills, OH 10/2015 to 10/2017

• Sales & Financial Support: Processed orders, managed accounts payable/receivable, and built sales reports and dashboards in Salesforce.

• Salesforce Administration & Training: Served as the company’s Salesforce administrator, leading companywide training and onboarding new hires.

• Event Coordination: Assisted in planning and executing the annual user conference. Business Analyst

Henkel Corporation Westlake, OH 6/2015 to 9/2017

• Data & Business Analysis: Created, updated, and analyzed company business reports to drive informed decision-making.

• Supply Chain Coordination: Served as the primary contact for supply chain management, ensuring smooth operations.

• Sales Support: Processed and managed orders to support the sales team and optimize workflow efficiency.

Sales Coordinator

STERIS Corporation Mentor, OH 11/2013 to 6/2015

• Territory & Sales Support: Managed an assigned sales territory, assisted the field sales team, and processed orders to drive revenue growth.

• Operations & Supply Chain: Served as the primary supply chain contact, reviewing requisitions, creating quotations, and managing order backlogs.

• Technical Support: Provided parts identification expertise to ensure accurate order fulfillment and customer satisfaction.

Sales Support/Inside Sales Representative

Applied Medical Technology Brecksville, OH 11/2012 to 11/2013

• Sales & Outreach: Conducted 50+ daily cold calls to clinicians, providing product education and coordinating sales calls and lunch-and-learn sessions.

• Training & Engagement: Led clinical in-services to enhance product knowledge and support adoption.

• CRM & Digital Marketing: Launched and managed Salesforce while contributing to social media initiatives to boost brand awareness.

EDUCATION

Bachelor of Science, Dietetics University of Akron May 2011

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