Graphic Designer Social Media
Resume:
Summary
Senior Graphic Designer with **+
years of experience creating
innovative visual solutions that drive
measurable business results.
Expertise spans motion graphics, UI
design, and brand development with
proficiency in the complete Adobe
Creative Suite. Proven track record of
increasing engagement through
strategic visual communications.
Seeking to leverage my multimedia
design expertise with an organization
committed to exceptional visual
aesthetics and cutting - edge design
technology.
Hello I’m
Victor Hernandez
Graphic Designer
327 W Sunset Rd AH#2342
San Antonio, Tx 78209 United
States
**********@*****.***
Education Game Design
Northwest Vista College
2020 - Present
Animation
San Antonio College
Graphic Design
San Antonio College
Certificate
Certi cate Graphic Design
San Antonio College
Graphic Designer
Branding / UI / Motion Graphics
More freelance work can be found
on my portfolio:
https://vlh.design/graphic-design
Skills
Technical Skills
• Design Software: Adobe Creative Suite (Photoshop, Illustrator, InDesign, After E ects, Premiere, Audition, XD, Character Animator), Procreate, Blender, Cinema 4D
• UI / UX Tools: Sketch, Figma, Rive, Adobe XD, Wireframing, Prototyping,
• Web Development: HTML5, CSS3, SCSS / SASS, JavaScript, React basics, Python basics, Bootstrap, WordPress, Rive, Lottie, Web ow, Squarespace, Shopify,
• Project Management: Asana, Trello, Slack, Microsoft Teams
• Collaboration Tools: Google Workspace, Microsoft O ce Suite Cloud Storage Systems, Design Expertise
• Brand Development: Visual identity systems, brand guidelines creation, typography selection, color theory application, logo design, iconography, brand audits, re-branding strategies
• Multimedia: Motion graphics, 2D / 3D animation, character rigging, video editing, photography, audio editing, storyboarding, cinematography basics compositing
• Print & Digital: Publication design, marketing collateral, digital advertising, responsive design, print production, prepress preparation, large format design, packaging design
• UX / UI Design: User journey mapping, interface design, user testing, accessibility standards (WCAG), information architecture, mobile - rst design, micro - interactions
• Visual Communication: Infographic design, data visualization, presentation design, storytelling through visuals, icon systems, illustration styles
• Industry Knowledge: Current design trends, marketing principles, accessibility standards, printing techniques, le preparation, color management (RGB / CMYK / PMS)
• Soft Skills: Client communication, creative problem - solving, art direction, conceptual thinking, attention to detail, deadline management, constructive feedback integration
• UI / UX ToolsPrint & Digital: Publication design, marketing collateral, digital advertising, responsive design Experience
Graphic Designer / Motion Designer
USAA
Insurance Industry Location: San Antonio, TX June 2024 – March 2025 Designed and presented digital and motion graphics for high-level presentations and campaigns to the executives and board, ensuring visually impactful and cohesive messaging.
• Created diverse digital and print assets that increased member engagement by 15% through strategic visual storytelling.
• Collaborated closely with cross - functional teams, including marketing, communications, and sales, to ensure brand consistency and visually compelling content across all platforms.
• Designed and implemented training room posters and materials that enhanced learning experiences and supported the onboarding of over 500 new employees.
• Led design projects from concept to completion, managing timelines, revisions, and approvals, resulting in on - time delivery of 100+ projects annually.
• Utilized industry - standard software i.e. Adobe Creative Suite (Photoshop, Illustrator, Aftere ects, Audition, InDesign) to produce high - quality visuals that align with USAA’s branding.
• Participated in strategic brainstorming sessions, o ering creative solutions that improved project outcomes and aligned with business objectives.
• Motion Designer / Graphic Designer / Illustrator
•
Graphic Designer / UI Designer / Web Admin / Video Editor / Social Media Designer Cuellar & Associates LLC
Insurance Industry San Antonio, TX April 2021 – June 2023 Digital and motion graphics designer for Cuellar & Associates. Created / presented to the CEO and board digital and motion graphics for presentations and campaigns. Managing website, branding / stationery, and o ce displays as well as photography, animations, audio / video for ads, podcasts, and social media.
• Boosted brand recognition by 20% through new branding guidelines and organizational charts
• Developed and implemented automated emailing systems, resulting in a 25% increase in email open rates and a 5% boost in productivity for the lead generation team
• Enhanced user engagement by 5% through new video templates, ticker tape animated widgets, and illustrated and rigged interactive animated mascots for scheduled displays
• Stretched brand reach by 20% through curated video display screens across all buildings / o ces in Texas
• Widened website tra c by 25% through new templates, interfaces, e ective management of the company website, and keeping track of location map / org chart / contact page
• Streamlined company processes by 35% with stationery designs, presentations, proposals, llable forms, and document templates
• Grew engagement by 30% through new video, photo, motion graphics / animation, and audio content for promotion, social media
• Edited audio content (podcasts) for promotion, social media, and YouTube
• Cataloged social media templates, stationery, documents, video, web material and email marketing designs: increased productiveness by 15%
• Implemented personal library of resources to write articles, create apps extent outreach to outlets not possible before and saving the company $120,000
Socials
Linkedin:
https://www.linkedin.com/in/victor-hernandez-1527a88b Instagram:
https://www.instagram.com/vlh_design/
Twitter:
https://twitter.com/VLHart
Facebook:
https://www.facebook.com/Victor_lhdz-502************ Youtube:
https://www.youtube.com/channel/UCKxINN-KSE2-ry78gVuGsMA Dribbble:
https://dribbble.com/VLH_design
Behance:
https://behance.net/victorlhdz933c
Relevant Freelance Experience
Graphic Designer
Branding / UI / Motion Graphics
Animation Experience
Animator / E ects / Video Editor / UI Designer
PUZZLE the Brand
Gaming and Music industry Location: New York, NY October 2023 – January 2024 Stitched, designed, audio produced, and animated promotional videos for PUZZLE the Brand's gaming and music campaigns. Developed responsive UI designs for company website and created intuitive web interfaces for interactive gaming experiences. Provided comprehensive branding services including visual identity development, style guides, and brand consistency across digital and promotional materials, ensuring cohesive brand identity across all platforms.
Illustrator / Animator / Graphic Designer
Power House Movement LLC
Music industry Location: Boston, MA October 2013 - December 2021 Worked with this record label as illustrator, designer, & animator providing artwork for packaging designs, album art, logo designs, clothing designs, animation for music videos, designs for promotional material and social media content.
- Animated Music video for song: Barcotics by: Ejake
- Animated intro for Song: Walgreens by: Ejake
- Album booklet Illustrations
- Album illustration and design work
- Clothing print designs, logos for media campaigns.
- Directed, storyboarded, & animated for music videos.
- Redesigned company logos.
- Social media promo designs E - Jake, “The Great” album design, 2019. UI/UX Design
UI / Graphic Designer
Hispanic Association of Colleges and Universities, (HACU) Education industry Location: San Antonio, TX November, 2023 - December, 2023 Collaborated with cross - functional teams to enhance user experience and e ectively communicate the organization's mission. I produced graphic design elements and illustration assets curated for modules. Contributed to the visual identity and digital presence of the Hispanic Association of Colleges and Universities (HACU) through a contracted UI Designer role. Collaborated with cross - functional teams to enhance user Gaming Illustration Experience
Illustrator / Graphic Designer / Animator
PIXELKEET
Marketing Location: San Fransisco, CA July 2016 - September 2019 Contract artist for a west coast design rm. Collaborated remotely on a multitude of projects, including logo designs, character illustrations, UI assets, web assets, and clothing.
Fashion Design Experience
Brand Designer / Visual Identity Specialist
AWARe Clothing Co.
Clothing & Apparel Location: Los Angeles, CA November 2015 - November 2015 Redesigned brand identity for a mission - driven clothing company, re ning logo, typography, and visual elements to enhance brand recognition. Developed cohesive packaging, apparel graphics, and marketing materials aligned with the brand’s ethical message. Created digital assets for web and social media to strengthen online presence and engagement.
Apparel Designer / Illustrator
ASGARD503 Clothing and Apparel
Apparel Industry Portland, OR May 2016 - May 2016 Conceptualized and designed a collection of print - ready shirt designs and manufactur- ing - ready workout apparel for Asgard503, aligning with the company's mission to create Norse/Viking - inspired gear that supports local ghters and Jiu Jitsu athletes through sponsorships.
Packaging
Packaging Designer
Kitablet
Consumer Electronics United States February 2015 - February 2015 Provided design services for Kitablet, focusing on enhancing product presentation and brand identity through packaging design.
- Developed and implemented packaging designs for phone accessories, creating visually appealing and functional solutions that e ectively communicated brand identity and product features.
Branding
Graphic Designer / Print Designer / Branding Specialist E-JAKE REALTY
Real estate Location: Boston, MA October 2018 - December 2023 E Jake Realty is a full - service real estate brokerage rm specializing in residential property sales throughout the Commonwealth of Massachusetts. Illustrator / Graphic Designer
Elevated Media Co.
Music & Media Industry Location: San Antonio, TX January 2017 - December 2019 Created a series of mascot, logo, and NFT - ready illustrations for this hip - hop group expanding into art media, enhancing their brand identity across various platforms.
- Developed a series of unique mascot designs.
- Designed branding materials for merchandise and media campaigns.
- Created NFT-ready artwork for digital and physical applications. Illustrator / Graphic Designer / Brand Identity Developer Kay Uppal's Ventures
Food & Beverage Industry Location: San Fransisco, CA January 2017 - April 2024 Created visual branding elements for three distinct businesses:
- Pete's Restaurant & Brewhousea: Designed beer tap logos for ve signature brews, enhancing brand identity and visual appeal for their beer o erings.
- West Coast Sourdough: Developed custom sandwich wrap designs, integrating branding elements to enhance customer experience and brand recognition.
- Roostr Yard: Conceptualized and designed logos, branding materials, and window advertise- ments for this grilled chicken concept, focusing on a fun and vibrant brand personality. Packaging Designer / Illustrator
Mally Beauty / TPR Holdings LLC
Beauty Industry Location: New York, NY Feb, 2018 - March, 2018 Mally Beauty is a makeup company founded by Mally Roncal, former makeup artist of many A-list celebrities. The makeup brand claims to be a long-wearing makeup line for the everyday, working woman. Since 2005, Mally Beauty has created a line of over 1,000 products, with the brand expanding to retailers, such as Ulta Beauty and QVC. I was to provide themed character Illustrations in the likeness of Mally Roncal and assets to help with product development and marketing.
- • Mally Beauty Holiday Makeup Collection “Sleight It”. Logo Designer / Marketing Designer
617 Defense
Self-Defense Organization Location: Boston, MA June 2019 - December 2019 Designed six logo variations incorporating the existing NAAGA brand identity with a regional New England focus, ensuring brand consistency and recognition. Created additional marketing designs to support the organization’s outreach and promotional e orts. Developed scalable branding assets for digital and print use, enhancing visibility across merchandise, social media, and event materials. Logo Designer
5 Borough Safety
Construction Industry Location: New York, NY April 2018 - December 2018 Designed a versatile logo featuring a hard hat and NYC boroughs map for use across various media, including web, yers, business cards, and letterhead. Created multiple versions to enhance brand identity for this new safety training company. Logo Designer
Gainer Construction
Construction Industry Location: Canal Fulton, OH January 2018 - December 2018 Designed logos for various divisions of Gainer Construction, enhancing brand identity across di erent sectors of the company.
Logo Designer
Morning Glory Cafe
Restaurant Industry Location: San Antonio, TX June 2015 - December 2015
Redesigned and modernized the logo for Morning Glory Cafe, enhancing brand identity and visual appeal for this local organic, vegetarian - friendly bistro. Logo Designer
KNK Fitness
Fitness Industry December 2019 - December 2019
Designed the o cial logo for KNK Fitness, creating a bold and dynamic visual identity that re ects the brand’s commitment to strength and wellness. Developed scalable branding assets to ensure consistency across gym signage, merchandise, and digital platforms.
Contact this candidate