Digital Marketing Manager

ANGELES, Angelo Jr., Jimenez

Mobile #: +63-918-*******

Address: Lot 6 Block 2 Hobart Street, Hobart 1 Subdivision, Capitol Site, Quezon City

Email: **********@*****.*** / Linked In Profile: www.linkedin.com/in/angelo-angeles-jr-5350a9119

Birthdate: 22 April 1975

5’ 6” 205 lbs., Filipino, Married with 3 children, Roman Catholic

WHO I AM:

Seasoned FMCG Marketing Professional who believes in the power of Human Creativity in the Information Age

JOB DESCRIPTION:

Marketing Management, Consumer Goods / Brand Management, Strategic Planning, Growth and Sustainability

CAREER HIGHLIGHTS TO DATE

1.Marketing Consultant, AJA Marketing Consultancy Services

(April 2024 to present)

2.AVP Marketing Group Head, Multiflex RNC Philippines (URATEX)

(January 2023 to March 2024)

A.Managed the flagship Sleep Business Unit and its 5 departments – Brand Marketing, Digital Marketing, Integrated Marketing Communications, Creatives, and Product Development.

B.Developed new products, consumer research, and Sustainability projects.

C.Mounted the company’s 55th Anniversary & CSR Event via breaking the Guiness World Record of the human mattress domino.

3.Chief Marketing Officer, Nippon Premium Bakery, Inc.

(March 2021 to December 2022)

A.Managed a growing Team of Brand / Digital practitioners, and Trade Marketing Officers.

B.Measured brand health, imagery and perception via regular Consumer Insighting and Market Research; with the objective of becoming the preferred Brand in the industry.

C.Explored new media, analytics, and communication technologies to thoroughly study consumer behavior, needs and trends.

Achievements: Led business to record sales volume & revenue. Tripled brand awareness and doubled brand consideration in 6 months.

4.Marketing Manager, Pampanga’s Best, Inc.

(October 2016 to March 2020)

A.Headed a new Team with 3 sub-groups covering Brand Marketing, Digital Marketing, and Trade Marketing. Responsible for overall brand health, image, consumer insights, and communication. Ensured a cohesive brand message rooted from consumer research. Aggressively pursued growth in all 12 product categories via strong brand communication and relevant consumer promotions.

B.Spearheaded the company’s first Consumer Engagement Training & Protocol which includes consumer feedback, complaints handling, issues resolution, and public relations.

C.Chaired the company’s CSR and Sustainability efforts via environmental and social responsibility strategies, program planning and implementation.

Achievements: Brought the company’s sales to record sales as early as the first 3 months. Involved in a landmark, long-term naming rights agreement with NLEX Corporation. Grew volume, revenue (Php1B in 2 years) and market share in all product categories. Built a sustainable CSR & digital campaign.

5.Category Group Product Manager, San Miguel Pure Foods Corp. – Branded Business Cluster

(November 2011 to September 2016)

A.Purefoods-Hormel Co., Inc. – Headed the Hotdogs Category. Launched new products in premium and mid-priced segments. Launched an effective campaign that helped achieve record high volume sales. Forged new alliances with strategic partners for long-term business & brand building. Also handled Grocery Products: mid-priced canned meats and meated spaghetti sauce.

B.Magnolia, Inc. (Ice Cream, Dairy Milks & APC) – Managed the Frozen Novelties business. Developed impulse ice cream channels, built strategic alliances and spotted new business opportunities. Managed the RTD milks (white & flavored) and All-Purpose Cream categories. Spearheaded new campaigns and licensing partnerships to gain market share in a stable industry. Evaluated new business in dairy to grow business revenue and profit.

Achievements: Brought flagship brand to record high sales, maintaining market leadership. Closely coordinated with key sales channels (general trade & on-premise). Resourcefully used new media to support new product launch campaigns.

6.Consumer Marketing Manager, Nestle Philippines, Inc. – Ice Cream Business Unit

(July 2006 to October 2011)

Headed the Impulse Ice Cream business. Managed overall brand performance, profitability and communication. Innovated product portfolio regularly. Coordinated with channel development for business development and brand building. Business reached record high sales and market share.

7.Senior Product Manager, Dole Philippines, Inc. – Canned Fruits, Vegetables & Food Service

(August 2001 to June 2006)

Managed major categories representing 60% of total business. Spearheaded business development initiatives in retail and food service channels. Negotiated and implemented co-branded synergies with strategic corporate partners.

8.Product Manager, JDH (Philippines), Inc. – NIVEA Beiersdorf Skin & Personal Care

(August 2000 to June 2001)

Launched the deodorant range successfully. Promoted brands via media / communication and activities. Managed product portfolio and planned long-term brand architecture.

9.Assistant Product Manager, Selecta Wall’s, Inc. – Ice Cream Marketing

(August 1998 to June 2000)

Introduced the biggest global brand Cornetto successfully in the Philippine market in record time. Managed innovation projects in all ice cream categories and major brands.

SKILLS:

Strategic planning; Brand mapping; Complete product ideation & innovation; Business development; Creative campaign development; Efficient media utilization; Digital marketing; Content creation; Influencer / Key Opinion Leader marketing; Career counseling, coaching & mentoring Millennials; Crisis Management; Corporate Social Responsibility, Brand & Environmental Sustainability.

MEMBERSHIPS & AFFILIATIONS:

1.Internet & Mobile / Digital Marketing Association of the Philippines (DMAP)

2.Creators & Influencers Council of the Philippines (CICP)

EDUCATIONAL BACKGROUND:

Ateneo de Manila University

College of Arts & Sciences, 1992-1996

Bachelor of Science Major in Management Engineering Affiliated organizations: Junior Marketing / Residents-Students / Management Engineering

Ateneo de Manila University

High School, 1988-1992

Second Honors, Math Silver Medalist

Holy Family Academy

(Elementary) Angeles City, 1980-1988

High Honors

SEMINARS ATTENDED:

1. The CMO + CSO Power Partnership: Boosting Brand Value Together – Ipsos North America (Sustainable Brands) Jun.2025.

2. Certified Digital Marketer – Data for Everyone Online Masterclass, Sep.America

3. Digital Marketing Conference (DigiCon POP) – Oct.2021.

4. Market Masters Conference, Mansmith, Taguig, 2019.

5. Digital Marketing Conference, Content 360, Taguig, 2018.

6. Coaching & Working with Millennials, Ateneo CORD, 2018.

7. Sustainable Brands, Detroit, Michigan USA, 2017.

8. Effective Coaching & Mentoring, SMPFC Pasig, 2015.

9. Brand Architecture Workshop, SMPFC Pasig, 2014.

10. Negotiation Skills Workshop, SMPFC University, Pasig, 2012.

11. Managing Groups, SMPFC University, Pasig, 2011.

12. Internet & Mobile Marketing Summit, SMX Convention Center, 2009.

13. Profitability Workshop, Nestle Phils, Makati, 2009.

14. Leadership and Personal Empowerment Program 1 & 2, Nestle Phils., Antipolo, 2008.

15. Value Creation Workshop, Nestle Phils., Makati, 2009.

16. Customer Relationship Management, Nestle Phils., Makati, 2007.

17. Consumer Insight Workshop, Nestle Phils., Makati, 2006.

18. Leadership Principles, Nestle Phils., Makati, 2006.

19. Discipline of Effective Supervision, Harry Pound, Makati, 2005.

20. Negotiation Skills, Ateneo CCE, Makati, 2005.

21. Management (Supervisory) Essentials, Dole Asia, Makati, 2004.

21. Brand Management Conference, Beiersdorf (NIVEA), Singapore, 2001.

22. Advanced Brand Communication, Unilever, Manila, 2000.

REFERENCES:

1. Dennis D. Austriaco 2. Jose Gabriel S. Cruz

Vice President Vice President

Nestlé Philippines, Inc. San Miguel Foods

More information available upon request.

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