Learning Experience Designer

Jameelah Ra'oof, PhD

Houston, TX LinkedIn ****************@*****.*** Portfolio +1-832-***-**** Professional Summary

Curious, user-centered Learning Experience Designer with a PhD in Sociology and a specialization in the social and emotional impact of technology. Experienced in solving complex problems, improving digital environments, and fostering ongoing innovation through human-centered research and data-driven insights. Skilled at conducting qualitative and quantitative research, usability testing, persona development, journey mapping, and communicating findings to drive actionable design improvements. Background spans education technology, corporate learning, digital communications, and customer experience. Passionate about blending social science methodologies with digital innovation to create inclusive, efficient, and impactful user experiences. Core Skills

• UX Research (Qualitative & Quantitative)

• Usability Testing & User Interviews

• Persona Development & Journey Mapping

• Survey Design & Data Analysis (SPSS, Excel, Qualtrics)

• Focus Groups & Ethnographic Research

• Mixed Methods Research Design

• User-Centered Design Principles

• Digital Communications Strategy

• Educational Technologies & Learning Management Systems (Canvas, Blackboard)

• Instructional Design & eLearning Development (Articulate 360, Captivate)

• Report Writing & Executive Presentation

• Cross-Functional Collaboration (Product, Design, Marketing, IT) Professional Experience

Senior Learning Experience Designer & Organizational Development Consultant Fidelity Investments May 2022 – Jan 2025

• Conducted needs assessments and user research to inform the design of digital learning experiences for corporate employees.

• Gathered and analyzed user feedback through surveys, interviews, and usability testing to improve instructional design solutions.

• Developed user personas and journey maps to support stakeholder decision-making and program development.

• Presented research findings and design recommendations to cross-functional teams, influencing strategic learning initiatives.

Senior Instructional Technologist

Rice University – Jones Graduate School of Business May 2022 – Aug 2024

• Led user research initiatives to improve the digital learning experience for executive education and leadership development programs.

• Designed and administered surveys, focus groups, and feedback loops to assess student and faculty experience with digital platforms.

• Collaborated with design and IT teams to optimize LMS usability and interface design based on research insights.

• Synthesized qualitative and quantitative research into actionable reports and presentations for leadership.

Learning Experience Manager (Contract Role)

SVI – Learner Mobile Sep 2021 – Feb 2022

• Led user research for a mobile-first learning platform, gathering customer insights to improve UX and engagement.

• Conducted interviews, usability testing, and analytics reviews to identify barriers to learning adoption.

• Collaborated with product and design teams to propose UX enhancements based on research findings.

Coordinator of Teaching, Learning, and Academic Excellence Texas Woman’s University Sep 2019 – Sep 2021

• Spearheaded research initiatives to improve faculty and student experiences with educational technology.

• Designed and conducted mixed-methods studies to assess digital tool adoption and instructional innovation impacts.

• Presented research findings to leadership, resulting in a 20% increase in faculty satisfaction with digital learning environments.

Education

PhD, Sociology: Science, Technology, and Society

University of North Texas Denton, TX

MS, Applied Sociology: Educational Technologies

University of Texas at Dallas Richardson, TX

BA, Mass Communications

Evergreen State College Tacoma, WA

AAS, Information Technology

Tacoma Community College Tacoma, WA

Certifications

• Lean Six Sigma Certification (In Progress)

• UX Research & Strategy Certification EdX (In Progress)

• Google for Education

Tools & Technologies

• Qualtrics, SurveyMonkey, Google Forms

• Articulate 360, Adobe Captivate, Camtasia

• SPSS, Excel (Advanced), Tableau (Basic)

• Miro, Figma (for research collaboration)

• Microsoft Teams, SharePoint, Zoom

• Learning Management Systems (Canvas, Blackboard) Key Strengths

• Deep understanding of human behavior, digital interactions, and technology adoption.

• Ability to translate complex user needs into clear, actionable insights for design teams.

• Skilled at balancing user advocacy with business needs to drive innovation.

• Strong storytelling and communication skills to convey research findings to diverse audiences.

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