Digital Marketing Intern

NAVYA MAHESHWARI

New York, NY 917-***-**** ****@*******.*** http://www.linkedin.com/in/navyamaheshwari0103/ EDUCATION

FORDHAM UNIVERSITY, GABELLI SCHOOL OF BUSINESS New York, NY MS, Marketing Intelligence, December 202*-****-**** Honors: Dean's Scholarship Awardee

Relevant Coursework: Marketing Analytics, Digital Marketing, Consumer Behavior and Insights, Marketing Tech & Innovation Leadership: Program and Marketing Administrator, Corporate Communications High School Pipeline (CCP) Program SAVITRIBAI PHULE PUNE UNIVERSITY, ILS LAW COLLEGE Pune, India Bachelor of Legislative Law (B.A. L.L.B.), May 202*-****-**** Honors: First Distinction (top 10% of the cohort)

Leadership: Chief Organizer, TEDxILSLaw (Official TEDx Chapter 2022) PROFESSIONAL EXPERIENCE

SCL FOOTWEAR GROUP New York, NY

NYC-based leading manufacturer and importer of fashion footwear Marketing Intern 2025-present

• Lead digital and influencer strategy to expand Harborsides and Goodyear brands on Amazon and Walmart, managing content, campaigns, and B2B partnerships to grow engagement; optimize paid media, support creative production and lead B2C marketing via Instagram and Klaviyo SANDOOKCHI BY NAVYA Pune, India

Homegrown Indian traditional wear label with $1.1M+ ARR (annual recurring revenue) - successfully exited Founder, CEO 2017-2024

• Established a sustainable luxury fashion startup, reviving 600-year-old weaving techniques through data-driven market analysis; built B2B and B2C channels with presence across 14 countries, achieving 149% YoY revenue growth & 4,728% 6-year net profit growth

• Executed SEO and digital marketing campaigns for 20+ regional handloom designers by leveraging Google Analytics and FB Insights, resulting in a 27% increase in inorganic traffic and 220% surge in D2C revenue within 5 months

• Led 17 artisans and coordinated with 12 small businesses to optimize supply chain operations for B2B vertical; implemented predictive analytics and A/B testing strategies, reducing delivery time by 22% & boosting customer NPS by 20 points BHARATIYA JANATA PARTY Meerut, India

India's current ruling political party

Digital Campaign Manager 2022-2024

• Designed Tableau dashboard to analyze digital marketing engagement across multiple platforms; data visualization directed decisions enhancing voter engagement in target localities & driving ~15% increase in social media following across all platforms

• Partnered with comms & analytics wing in cross-functional project to track voter registration campaign KPIs & refine messaging across offline

& online channels, resulting in a 13% increase in voter turnout across 25+ districts in Uttar Pradesh (state in India) WISHLINK Gurgaon, India

Elevation Capital funded (raised $10M+) tech startup aggregating creator-led commerce in India Marketing Analyst Intern (Customer Onboarding & Operations) 2022- 2024

• Developed predictive customer lifetime value (CLV) model using SQL scripts across different customer segments, performing in-depth analytics to optimize resource allocation and customer acquisition costs (CAC); reported findings to CEO & CMO

• Supported the affiliate program by helping onboard creators and contributed to designing customized online storefronts for influencers to optimize their product curation and monetization

UCD MICHAEL SMURFIT GRADUATE BUSINESS SCHOOL Dublin, Ireland Leading European institute for identity and Organizational Behavior Research Scholar 2020-2020

• Conducted 50+ in-depth interviews with Indian female ex-military officers, analyzed qualitative data, and contributed to research on Identity & Leadership Management by co-authoring 5+ articles and research papers across leading management journals MARKETING & CASE COMPETITIONS

ZICKLIN GRADUATE STUDENT CASE COMPETITION 2025

First runner-up: Conceptualized an AI-powered edtech solution with ethics at its core—researched global AI frameworks (EU AI Act, NIST), designed user- centric UX, and built a scalable financial model to ensure responsible innovation and long-term viability SONY PRODUCT DEVELOPMENT COMPETITION 2024

Finalist: Collaborated on a UX project for a Gen Z-focused tech product, conducting competitive analysis, creating a promotional video, building 5+ dynamic Figma prototypes, and presenting strategic insights to SONY's UX and Product leadership ADDITIONAL INFORMATION

Technical Skills: SQL, Tableau, Python, MS 365 Office Suite, SPSS, Google Analytics Certification, ANA CAMS Certification Community Engagement: Child Rights & You; Indian Development Foundation (consultative status with UNESCO)

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