Business Development Sales Manager
Resume:
SABRINA NASTASI
***.*******@*******.*** - linkedin.com/in/sabrina-nastasi-6379937b - Italy - +39-328******* EXPERIENCED SALES MANAGER AND BUSINESS CONSULTANT
Sales Mgmt Business Analysis&Development Profit&Loss Review Market trends Forecasting An adaptable professional worker with eclectic experience in sales and forecasting, managment, luxury, fashion, retail, kpi analysis, training, visual merchandising, merchandising, hr selection, trade marketing and business development. An organised and efficient result driven customer oriented individual, whose thorough and precise approach to the job, work at a high level as well as in detail, has yielded every target. During my 14 years of professional life I applied proven outstanding communication and interpersonal empathetic abilities, leadership, problem-solving, capacity to work in team as individual, fast learning ability and creativity thinking out the box.
CORE COMPETENCIES Management • Business Development • Retail • Budget/P&L/Financial Analysis • Market Analysis & Trends
• Technical Proficency • KPI’s Analysis/Trade margins/Rotation • Sales Strategic Knowledge • Solution Selling • Training • Employee engagment • Team leading • Product Expertise • Trade Marketing • Merchandising • Visual Mechandising • Human Resource • Verbal & Written Skills • Interpersonal Skills • Client Relations • Effective Communication • Reletionship Building • Customer Oriented • Teamwork • Presentations & Reporting • Industry Networking • CRM/Sales Force • SAP & other ERP software • Office Proficency: Excel/Word/PPT
EXPERIENCE AND ACHIVEMENTS D&I Ristorazione SRL – Il Giardino dei Tempi Sep. 2021 – On going Sales and Events Manager
• Client Management:
Handle client inquiries and maintain long-term relationships.
Conduct meetings to understand client needs and expectations.
Provide tailored proposals and negotiate terms.
• Sales Strategy:
Develop and implement sales plans to meet revenue targets.
Identify new business opportunities and upsell services.
Monitor sales metrics and prepare performance reports.
• Event Planning & Coordination:
Plan and organize events from concept to execution.
Oversee logistics, scheduling, vendor coordination, and budgeting.
Ensure smooth on-site execution and post-event follow-up.
• Marketing & Promotion:
Collaborate on promotional campaigns for events and services.
Create or oversee production of marketing materials and content.
Manage digital presence (social media, website listings, etc.).
• Team Leadership:
Recruit, train, and manage event staff or sales team members.
Coordinate internal roles and delegate tasks.
Motivate and evaluate team performance.
• Budget Management:
Prepare event and sales budgets.
Monitor spending and ensure profitability.
Negotiate contracts with vendors and suppliers.
• Partner Coordination:
Liaise with decorators, and other service providers.
Approve event layouts and logistics.
Core Competencies:
• Sales & Negotiation Skills
• Customer Service & Client Relations
• Event Planning & Project Management
• Leadership & Team Coordination
• Communication & Interpersonal Skills
• Problem-Solving & Crisis Management
• Marketing & Branding Knowledge
• Attention to Detail & Organizational Skills
• Budgeting & Financial Acumen
• Creativity & Innovation
FREELANCE Sep. 2021 – Mar. 2024
Business Consultant
• Analyze company financial data, P&L and KPI, to establish the company status and commercial levers implementation
• Analyze company CRM understanding the business target to establish the best client communication in order to manage customer fidelization and increasing trough specific marketing approach
• Maximize managment software tools working closely IT dep. getting trough the system application
• Detect the market trade asset on the interested territory including competitors analysis to identify business opportunities
• Reporting on market trends in order to improve the product and provide forecast acknowledging trends to increase sales
• Formulating business development strategies for a long-term success
• Working on/with human resources, sales dep. and teams, Managment from interview selection, and with teams to enhance the human capital, by specific training and communication, turning it into profit maximization
• Inspecting or creating business brand identity definig company values, history, mission and services
(layout and copywrite included)
• PR, communication, customer care and service (B2B and B2C) BROS MANIFATTURE SRL – Marche – Italy Mar. 2023 – Sep. 2023 Area Sales Manager EMEA market
• Working towards assigned sales targets for the designated territory.
• Responsibility for financial accounts and profits, budgeting, and customer sales growth.
• Supervising and coordinating all sales activities across all relevant regions while evaluating performance with the management on a weekly/monthly basis.
• Monthly and quarterly monitoring of business activity, preparing sales budgets and projections for the coming months/years in collaboration with all partners, as well as internally.
• Monitoring and analyzing sales statistics based on key quantitative metrics to establish a data- driven sales operation (sell-out).
• Customer service/problem resolution: Managing and resolving customer inquiries regarding a product or service.
• Providing guidance to distributors and retailers on standard policies and procedures (SOP).
• Being the face of the organization for both internal and external partners.
• Making data-driven decisions to enhance performance and resource allocation.
• Developing and maintaining relationships with key customers, through site visits.
• Organizing and conducting staff training with all partners, tied to programs ensuring product sell-out.
• Developing commercial marketing strategies in the territory with a networking approach.
• Organizing and coordinating meetings at all relevant trade fairs.
• Identifying new markets/new customers to discover fresh sales opportunities; business development.
ATELIER EME’ srl - CALZEDONIA GROUP, Puglia – Italy 2016 - 2021 District Manager
• Formulating fruitful business development strategies to ensure long-term success
• Setting standards and objectives for area’ stores, direct and franchising
• Developing brand awareness on territory across building Network and Events organisation, trade marketing activities
• Optimize and oversee operations to ensure efficiency
• Training teams and collegues on sales, products, company profile/tools/policies and guidlines
• Lead a team of store managers towards effective collaboration and attainment of goals, reaching the 80% of all given targets
• Undertake sound financial management to ensure stores are profitable and stay within budget (P&L, Merchandising, Stock Management)
• Ensure compliance with company’s policies and operational guidelines
• Deal with problems by providing creative and practical solutions being an entermediary between shops and all company departments
• Evaluate performance using key metrics and address issues to improve it (Kpi’s analysis)
• Report to senior executives on progress and issues
• Assist upper management in decisions for expansion or acquisition by market analysis including competitors analysis and customer needs
PRIMADONNA SPA, Puglia – Italy 2015 - 2016
Trainer & Tutor
• Training class on ERP software, Sales Tecniques, Visual Merchandising
• Tutor in store for new employers integration (trainig on site)
• Set Up Visual merchandising in order to edit Visual Book tool and ensure compliance with company’s policies and operational guidelines
• New Opening Support
CEO Executive Assistant
• Ensure the scrolling of daily agenda acting as the point of contact among executives, employees, clients and other external partners
• Managing information flow in a timely and accurate manner
• Managing executives’ calendars and set up meetings
• Oversee the performance of other clerical staff
• Format information for internal and external communication – memos, emails, presentations, reports
• Make travel and accomodation arrangements
• Organize and maintain the office filing system
LUXOTTICA SPA, Puglia – Italy 2012 - 2014
Luxury Consultant
• Develop trust relationships with a portfolio of clients to ensure long term success, constantly managing problem solutions meeting their needs
• Increase of clients portfolio closing negotiations
• Achieve sell in given targets assuring full stock product mantainance in order with company sell in guidelines
• Visual merchandising activities, inshop and windows, ensuring the respect of brand image and brand visibility
• Analyse sales, competitors and local market
• Training on products, visual merchandising and tools of sales
• Trade marketing activities as dedicated in store brand days with image consulting for customer satisfaction; in order to maximize sell out
ASSELTA srl, Bari – Italy 2011 - 2012
Sales Assistant
• Provide the best customer experience by excellent communication instilling confidence in clients being empathetic in order to increase sales
• Great the customer and analyse their needs in order to make the best proposal
• Going through the entire sales process with a customer centric approach emphasizing the product thanks to the full knowledge of it
• Act as image consultant achieving both customer fidelization and sales target by crosselling
• Beig fully prepared about company’ products (Blumarine, Valentino, Red Valentino, Giorgio Armani, Moschino, Etro …) and update on market trends of fashion industry and competitors collection
• Register and farewell the customer for CRM data
• Visual merchandising operator
USCARI wynser&clothing ltd., Sydney – Australia 2010 – 2011 Co Manager - in Store
• Provide the best customer experience by excellent communication instilling confidence in clients being empathetic in order to increase sales
• Great the customer and analyse their needs in order to make the best proposal
• Going through the entire sales process with a customer centric approach emphasizing the product thanks to the full knowledge of it
• Act as image consultant achieving both customer fidelization and sales target by crosselling
• Beig fully prepared about company’s product and update on market trends of fashion industry and competitors collection
• Register and farewell the customer for CRM data
• Managing weekly banking deposit
• Provide records and feedback about: product, stock/inventory and sales
• Warehouse operations: goods receipt, check and put in order both phisically and on the Shop Mgmt Software
• Visual merchandising
TOD’S spa, London – UK 2009 - 2010
Sales Assistant
• Provide the best customer experience by excellent communication instilling confidence in clients being empathetic in order to increase sales
• Great the customer and analyse their needs in order to make the best proposal
• Going through the entire sales process with a customer centric approach emphasizing the product thanks to the full knowledge of it
• Act as image consultant achieving both customer fidelization and sales target by crosselling
• Being fully prepared about company’s product and update on market trends of fashion industry and competitors collection
• Register and farewell the customer for CRM data
• Assistant Visual Merchandiser
EDUCATION University Unimarconi _ Bachelor Degree
Science of Training and Education
Graduated 14 july 2021 with 103/110 score; thesis about enhancement of human capital Limperts Accademy of Design, London - UK 2009 – 2010 Image and Fashion Styling Diploma
• Visual Merchandiser
• Stylist
• Personal Shopper / Image Consultant
San Niccolò High School 2002 - 2007
Scientific High School Graduated
SOFTSKILLS&INTERESTS
• Leadership, Problem-solving attitude, Being Coachable (Humility), Empathy, Effective Communication, Good at Influencing, Critical Thinking, Creativity, Organization, Flexibility, Integrity, Persistance, Visionary
• Deeply interested in food&wine, habitual sportwoman, passionate traveller, animals lover, lifestyle and fashion addicted
• Partnership as Relationship Specialist with a tailor made furniture show room (GERARDO ROSITO HOME COUTURE - Corato, Puglia, Italy). I was encharge to be the point of connection from foreing customers and suppliers to the company. I experienced and learned about interior design industry.
• I’m a passionate and quite talented creative writer. Always it was to express myself: I had partecipated to a journalism competition at the high school gaining the third place
• Skilled educator I've been involved as teacher in pedagogical school (2021-2022) being responsible of children from 2 to 5 years old. I'm always very enthusiastic performing a social task helping the community
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