GABRIELA LÓPEZ GALÁN
**************@*****.*** • +34-639-***-*** • Linkedin • Portfolio
MBA Business Development & Culture Strategy Leader AEC, Real Estate & Workplace Transformation
Multilingual Business Development Manager with over 15 years of international experience driving commercial growth and strategic partnerships in the AEC (Architecture, Engineering & Construction) and real estate sectors across Spain, LATAM, and EMEA. Proven track record in B2B lead generation, tender preparation, and key account development for high-value projects in architecture, fit-out, and workplace design. Skilled in building strong client relationships, preparing competitive proposals, and managing the full business development lifecycle from prospecting to negotiation and closing. Experienced in working across multidisciplinary and international teams, with strong presentation and CRM skills. Fluent in Spanish and English
EXPERIENCE
GABRIELA LÓPEZ GALÁN - page 1 of 2
• Led strategic commercial planning and operations transformation initiatives, enhancing efficiency by 20% through innovative solutions.
• Headed Sales & Innovation teams to align design, workplace, supply chain, operations, and finance, resulting in a 22%
• improvement in cross-functional collaboration.
• Managed high-level client relationships and led Digital Transformation projects, achieving a 35% increase in client satisfaction and project success rates.
• Generated 300+ leads and expanded pipeline by 30%, contributing to a 25% projected revenue increase.
• Prepared customized proposals and RFPs for public and private clients in Spain and Portugal.
• Attended sector events and developed commercial alliances with developers, funds, and hotel operators.
• Tools used: HubSpot CRM, Google Suite, Excel, PowerPoint.
• Key skills: B2B Business Development · AEC Market · Key Accounts · CRM Management · RFP/RFQ Strategy
• Led €1M+ commercial proposals and presentations for design & build projects in corporate and hospitality sectors.
• Participated in tender processes, supporting full documentation and negotiation.
• Improved client conversion by 20% through ESG-focused and brand-aligned solutions.
• Key skills: Lead Generation · Tender Management · Architecture & Design Strategy
• Developed bid strategies for AEC and workplace design projects, aligning commercial proposals with branding, occupancy analysis, and client KPIs.
• Improved proposal conversion rate by 25% through strategic messaging and document optimization.
• Worked cross-functionally with teams across design, legal, and commercial departments.
• Key clients: Acciona, Carrefour, Glovo, Puig, AXA
• Key skills: Tender Documentation · Proposal Writing · Business Strategy · MS Office · Presentation Skills Remote,
2020 - 2022 - Madrid, Spain
CBRE,
2017 - 2020 - Santiago, Chile
COMAPLE,
MIL Studios,Business & Expansion Manager
2024 - 2025 - Madrid, Spain
JLL Jones Lang LaSalle- Pitch Manager
2022 - 2024 - Madrid, Spain
Head of Strategic & Sales Manager
Business Development Manager
Business Developer & Strategic Planning Manager
SUMMARY
• Orchestrated regional business growth for Project & Development Services across LATAM.
• Delivered 22% YoY sales growth and improved gross margin by 180%.
• Supported global real estate and workplace operations across LATAM and EMEA, aligning regional teams with corporate culture and employee experience objectives.
• Closed long-term leasing partnerships and supported clients including Apple, J&J, and Google.
• Developed client-centric real estate strategies aligned with occupancy and flexibility goals.
• Key skills: Real Estate Partnerships · Cross-border Strategy · C-Level Relationship Management 2022 - 2022 - Madrid, Spain
CBRE,
2014 - 2018 - Santiago, Chile
• Directed workplace strategy and design delivery for global clients, including Apple, Johnson & Johnson, and Google.
• Oversaw projects from initial design through construction closeout, managing budgets of $5M–$20M and cross-border teams.• Developed space scenarios and design guidelines to support corporate real estate strategy and portfolio transformation.• Played a key role in procurement and supplier engagement, ensuring alignment with workplace design frameworks.• Achieved 40% cost reduction for J&J while maintaining global workplace standards.
• Key skills: Workplace Design · Budget Management · Team Leadership · Global Standards MORA & LOPEZ, CEO & Co - Founder
2009 - 2014 Mendoza, Argentina
• Founded and led a boutique design studio specializing in commercial real estate and hospitality projects across LATAM.
• Delivered full project lifecycle services for over 30 developments, from concept to handover, ensuring U.S.-level technical standards and operational efficiency. • Led multidisciplinary teams and vendor negotiations, maintaining profitability and client satisfaction throughout high-value assignments. • Key clients: Mendoza Airport, Levi’s, and multiple wineries in Argentina’s wine region.
• Key skills: Owner Representation · Design-Build Delivery · Hospitality Projects · End-to-End Execution Demian Wilbur Architects, Architect and PMO
2008 - 2009 Washington DC, United States
• Developed architecture and project management strategies for commercial and hospitality projects in the U.S. and LATAM. • Introduced analytics tools that optimized design delivery timelines by 15%. • Facilitated cross-functional collaboration between internal teams and consultants, improving scope definition and accountability.
• Key skills: PMO Frameworks · Technical Documentation · Cross-Disciplinary Coordination ARGP – Architects Group Practice Ltd., Architect
2007 - 2008 Washington DC, United States
• Produced architectural and construction documentation for residential, diplomatic, and mixed-use projects.• Contributed to international project development strategy and feasibility planning across 3 countries.• Collaborated with global teams on space programming and design intent integration. • Key skills: Conceptual Planning · Technical Design · International Coordination
Universidad Carlos III de Madrid, Spain
Master • Business Administration • 2022 - 2022
PROSCI, Chile
Certification • Change Management • 2018 - 2018
CBRE Real Estate, U. Dallas, United States
Diploma • Project Management • 2015 - 2015
Strategic Planning & Global Workplace Design Manager GABRIELA LÓPEZ GALÁN - page 2 of 2
Strategic & Cultural Leadership
Business Development (AEC, Real Estate & Design)
Key Account Management & Client Growth
Strategic Sales Planning & Lead Generation
Tender Management & Proposal Strategy (RFP/RFQ)
Cross-functional & Multicultural Team Leadership
Stakeholder Engagement & C-Level Relationship Management Business & Analytical Skills
Market & Competitor Research
CRM Platforms: Salesforce, HubSpot
Data-Driven Strategy & KPIs (Excel, Google Suite, Power BI) Dashboards & Reporting Tools
Presentation & Visual Storytelling (PowerPoint)
KEY ACHIEVEMENTS
EDUCATION
SKILLS
Project & Workplace Expertise
AEC & Fit-out Project Lifecycle (Initiation to Closeout) Space Planning & Programming (Office, Hospitality, Retail) Workplace Strategy & Design Standards
Change Management (Certified – Prosci®)
Coordination with Design, Legal, Finance & Ops Teams Tools & Languages
Software: AutoCAD, Adobe Suite, Microsoft 365, Power BI, CRM (Salesforce, HubSpot)
Languages: Spanish (Native), English (C2)
Generated over 300 leads and expanded the sales pipeline by 30% within one year, resulting in a 25% projected revenue growth.
Secured strategic partnerships with developers, operators, and investment funds across Spain and EMEA for large-scale architecture and design projects.
Directed over $20M in workplace transformation and fit-out projects, consistently delivered on time and within budget. Improved proposal win rate by 25% through strategic bid writing, ESG alignment, and targeted messaging. Developed and implemented workplace and brand design standards for multiple Fortune 500 clients, enhancing user wellbeing and operational efficiency.
Led high-impact presentations and RFP submissions, increasing engagement and visibility with key accounts and decision-makers.
Rolled out scalable transformation programs across corporate campuses, focused on employee experience, inclusion, and engagement.
Collaborated with C-level stakeholders to embed ESG and cultural values into long-term strategic and operational planning.
Virginia Tech (WAAC), United States
Master • Landscaping and Urban Planning • 2007 - 2008 University of Mendoza, Argentina
Bachelor • Architecture, Urbanism and Design • 2001 - 2006