Sales Leader Patient Access

TORI EADS

Memphis, TN ***** 901-***-**** *********@*****.***

SUMMARY

Strategic and solutions-focused sales leader with 15+ years of experience in the human and animal healthcare and diagnostics sectors. Proven success managing complex accounts, leading territory growth, and driving adoption of molecular diagnostics, software solutions and pharmaceuticals. Adept at working with physicians, KOLs, and executive stakeholders to implement scalable, compliant strategies that improve patient access and clinical outcomes. Skilled in cross-functional collaboration, project execution, and navigating evolving healthcare systems.

CORE COMPETENCIES

Strategic Account Management

Molecular & Diagnostic Sales

C-Suite & KOL Engagement

Cross-Functional Team Leadership

Territory Expansion & Market Development

Healthcare Policy & Compliance

Process Optimization

Relationship Building

EXPERIENCE

Molecular Diagnostic Specialist

Integrity Laboratories – Memphis, TN

Jan 2024 – Present

Spearheaded strategic territory expansion, leading to a 120% increase in molecular diagnostics sales within 12 months.

Cultivated relationships with physicians and healthcare executives across hospitals and specialty clinics, resulting in 85% product adoption growth.

Collaborated with laboratory and clinical teams to optimize diagnostic workflows, reducing test turnaround time by 40%.

Led educational initiatives and provider onboarding, strengthening process development and clinical integration.

Healthcare Consultant

Athenahealth / Plexus Healthcare Strategies– Miami Beach, FL (Remote)

Oct 2016 – Aug 2023

Partnered with healthcare startups and early-stage companies to develop market entry strategies, resulting in 28% average annual ROI increase for clients.

Drove new business growth by identifying prospective clients and demonstrating the ROI of Athenahealth solutions.

Worked with C-suite and operational leaders to create scalable business development and reimbursement processes.

Conducted training and onboarding for provider groups entering new markets or adopting novel technologies.

Administrator

The Petrus Center for Aesthetic Surgery

Sep 2007 – Oct 2016

Led operational and administrative functions across the practice, including human resources, accounts receivable, insurance claims processing, and surgical scheduling—ensuring efficient patient flow and seamless office management.

Directed technology initiatives in collaboration with IT, upgrading and integrating systems for scheduling, billing, cost analysis, and quality control to enhance efficiency and data accuracy.

Managed clinical trial support activities, including review of source documents, CRFs, and regulatory files, while implementing electronic data capture systems and negotiating cost-saving vendor contracts for office and medical supplies.

Territory Manager – Veterinary & Capital Equipment Sales

Burns Veterinary Supply – Birmingham, AL

Jan 2001 – Aug 2007

Revitalized a dormant sales territory, increasing revenue by 131% within six months.

Consistently ranked in the national top 5 for new product sales and capital equipment adoption.

Earned Platinum Club recognition for performance and strategic client engagement.

Built trusted relationships with key decision-makers across large practices and institutional accounts.

Hosted educational wet labs for veterinary conferences.

EDUCATION

Bachelor of Arts – English

University of Arkansas at Little Rock – Little Rock, AR

COMMUNITY IMPACT

Board Member – Memphis Animal Services

Strategic Oversight: Help shape the long-term vision and goals of MAS, ensuring alignment with its mission to protect and serve animals and the community.

Policy Development: Reviewer and adviser on policies related to animal welfare, shelter operations, and community outreach.

Advocacy: Promote MAS in the community and advocate animal welfare initiatives and resources.

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