Sr Paid Social Marketer

Jessalyn Tucker

***********@*****.*** 217-***-**** LinkedIn

Professional Summary

Results-driven communications and social media expert with nearly 10 years of experience in developing and executing effective communication strategies, content creation, and brand management. Skilled in cross-functional collaboration, internal/external communications, and leading content teams. Passionate about using storytelling to engage communities and align messaging with organizational vision, mission, and goals. Strong background in social media strategy, public relations, and content management for diverse audiences. Core Competencies

● Internal & External Communication Strategies

● Brand Identity & Consistency

● Project Management (Monday.com, Asana, Trello)

● Copywriting & Content Editing

● Content Creation & Editorial Management

● Public Relations & Media Relations

● Cross-Department Collaboration

● Social Media Strategy & Engagement

● Community Outreach & Stakeholder Relations

● Photography & Video Skills (Canva, Adobe Suite, CapCut)

● Website Content Management & User Experience

● Crisis Communications & Sensitive Messaging

● Analytics & Reporting (Google Analytics, Tableau) Professional Experience

Senior Paid Social Strategist Tandem Interactive Fort Lauderdale, FL Dec 2024 – Present

● Manage over 10 paid social media campaigns across multiple platforms, driving engagement and delivering measurable results.

● Develop comprehensive campaign strategies, creative concepts, and execute campaign launches, ensuring alignment with client objectives.

● Create and optimize landing pages and creative briefs, ensuring high- conversion experiences.

● Produce creative content using Canva and CapCut, including video editing and graphics, adhering to client brand guidelines.

● Build and document internal processes to streamline workflows and enhance departmental efficiency in social and creative teams.

● Train junior team members and act as a liaison between junior staff and the Director of Social to ensure project success.

● Provide client-facing updates, including weekly, monthly, and quarterly reports, and confidently present results and insights to stakeholders.

● Manage paid social budgets, monitor pacing, and optimize campaigns to meet key performance indicators.

● Collaborate cross-functionally with other departments, ensuring integrated marketing campaigns that support broader organizational goals. Social Media Mgr (Sr. Corp Comms Mgr) Cloud Software Group Ft. Lauderdale, FL Aug 2023 – Dec 2024

● Lead the development and execution of organic social media strategies across three business units, ensuring alignment with brand identity and messaging.

● Managed multi-campus communication efforts by driving brand awareness and engagement through organic social channels, improving followership by up to 13%.

● Developed and implemented post request approval processes and content calendars, ensuring timely and consistent messaging.

● Collaborated with internal teams to execute campaigns, ensuring alignment with organizational goals and values.

● Spearheaded content creation for social media and internal platforms, ensuring consistent voice and tone.

● Designed visuals using Canva and Adobe Suite to enhance communication effectiveness.

Sr. Media Planner, Paid Social Thomson Reuters

Remote Nov 2022 – Aug 2023

● Crafted and optimized communication strategies for full-funnel social media campaigns, ensuring alignment with business objectives and organizational messaging.

● Coordinated cross-functional efforts to leverage data and CRM insights for targeted social media campaigns, improving stakeholder engagement.

● Developed strategic recommendations for optimizing messaging across platforms, ensuring message consistency.

Manager, Paid Social Assembly Global

Remote June 2022 – Nov 2022

● Managed communication strategies for global paid social accounts, collaborating closely with cross-functional teams to maintain brand consistency and optimize audience engagement.

● Oversaw editorial calendars and content approvals, ensuring messaging was consistent with brand voice and organizational objectives.

● Developed processes and workflows for internal communications, increasing operational efficiency.

Full-Time Parent Career Break

At Home Feb 2020-May 2022

Social Media Marketing Manager Primer

Remote May 2019 – Jan 2020

● Wrote and edited engaging content for paid social campaigns across multiple platforms, ensuring alignment with brand identity and organizational goals.

● Collaborated with internal teams to create editorial plans and content strategies, ensuring a consistent flow of communication. Project Manager, Paid Social & Paid Media Specialist, Social The Home Depot Atlanta, GA Mar 2018 – Feb 2019 & Sept 2017 – Mar 2018

● Developed and executed social media strategies for internal and external communication, driving engagement across multiple platforms.

● Led the creation and approval of media plans, content, and campaigns, ensuring alignment with brand messaging and organizational goals. Education

Bachelor of Science in Marketing Northern Illinois University DeKalb, IL Dec 2012 Interactive Marketing Certificate Northern Illinois University DeKalb, IL Associate in Arts Elgin Community College Elgin, IL May 2010 Additional Skills

● Strong writing and editorial skills, including content approval and editing as a Senior Editor.

● Experience in crisis communication and crafting sensitive messages under tight deadlines.

● Knowledge of HTML and CSS for website content management.

● Ability to manage projects using tools like Monday.com, Asana, and Trello.

● Basic knowledge of photography and video creation for content use.

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