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Outside saes/ Territory Sales Manager

Location:
Woodstock, ON, Canada
Posted:
July 25, 2025

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Resume:

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Profile

Sales professional with extensive experience in every aspect of territory

management. From driving specifications with the design community, to product training for contractors . I have a passion for creating long term relationships while growing market share and profitably for the company. Experience

RADWELL INTERNATIONAL - OUTSIDE SALES, SW ONTARIO

OCT 2022 - PRESENT

• Maintain existing customer base(1400+ accounts), Focus on target accounts and cultivate new and grow existing accounts to increase overall sales volume.

• Support the manufacturing industry with maintenance solutions for all of their automation requirements. Sales of new products or repairs of current equipment.

• To provide advice and solutions to facility owners and maintenance managers of programs, such as, Lifecycle Analysis Reports and other solutions to help improve margins, production efficiency and prevent costly facility shut downs.

• Introduce new products to improve profitability, safety and efficiency.

• Our Green initiative was an important and profitable aspect of the business. We offered repairs on equipment to help divert disposing of old equipment in land fill. Also offered “buy back” of unwanted products(Asset Recovery Program). BIRD STAIRS BUILDING PRODUCTS - OUTSIDE SALES (NEW BRUNSWICK) MAY 2019- AUG 2022

• Maintain and support of existing account base and develop new accounts in Eastern New Brunswick.

Resume of Darren Whitters

Email ******.********@*****.*** 82 Pembers Pass, Woodstock Ontario, N4S8Z7 Cell 226-***-**** Page 2

• Drive specifications with architects and designers to increase market share.

• Work closely with suppliers to focus on target accounts and to grow their existing market share.

• Main objective was to increase awareness of the vast product offerings Bird Stairs could offer to our contractors and to create the mentality with them that we were a one stop shop.

I-XL BUILDING PRODUCTS LTD - ONTARIO SALES MANAGER SEPT 2016-MAY 2019

• Launched the first I-XL location in Ontario. (Previously only in Western Canada).

• Build a dynamic sales team and define territories for each of them. Then to identify list of key accounts for each salesperson to target.

• Attend Construction Association events, industry trade shows and formal functions to create awareness of I-XL.

• Visit architects and designers to establish specifications for I-XL products. Focus on both ICI markets and residential. Identify key players in the design community and monitor key projects.

• Gather market intelligence to help grow I-XL market share. Pricing, market trends, key players, etc.

• Introduce and source potential new products for the Ontario market to expand. STOCORP - TERRITORY MANAGER(EASTERN CANADA)

FEB 2010 - SEPT 2016

• Managed Eastern Canada (ON,QC,NS,NB,PEI)

• Supported Large Distribution Network(training, pricing and warranty issues). Worked on removing territorial obstacles distributors faced. Page 3

• Support for the design community. Drive the specification and design market. This included the ICI market primarily but expanded into the residential market. Architects and designers were an integral part of the process to promote the sustainability and energy efficiency benefits of EIFS. Promoting the reduction of the carbon footprint with all of our “Green” systems was on top of the list our marketing team.

• Key Account Management and development.

• Attended Industry Functions and Trade Shows.

• Marketing Strategies and New Product Training and Development.

• Changed the distribution network (originally 12 locations),within the first year and took sales from $800k to over $2Million in less than a year, with only 5 locations DRYVIT SYSTEMS CANADA - TECHNICAL SALES REP

JAN 2007 - FEB 2010

• Primarily in charge of developing the residential market share in the GTA (Greater Toronto Area), while supporting the ICI team as required.

• Developed a volume incentive program with the building community, to promote the “Green” aspects of our products(25%-35% in energy savings).

• Promoted Dryvit through Lunch and Learns with Architects and the design community.

• Negotiated Pricing Structures with contractors.

• Dealt with Warranty and other customer service related issues.

• On site inspections of application quality and conformity of installation. BP - (BUILDING PRODUCTS OF CANADA) - BUSINESS DEVELOPMENT SPECIALIST JAN 2002 - JAN 2007

• Greater Toronto Business Development specialist for launch of Excel and Enermax sheathing products (Air and Vapour barriers). Dealt heavily with architects and designers to promote the sustainability and energy efficiency of our products. The Page 4

amount of recycled content in our sheathing products was a win, win situation with the design community.

• Involved in Greater Toronto Home Builders Association(GTHBA) to raise awareness of BP.

• In charge of the Builder Partnership Program, targeting builders( from larger tract builders to smaller custom builders) in the GTA.

• Develop and maintain key roofing sub-contractor accounts. Also, align our key contractors with the builders that we have partnerships with. Education

• UBC (University of British Columbia).

Real Estate Sales and Sub Mortgage Broker

• BCIT (British Columbia Institute of Technology)

Small Business Law & Business Management

• UBC (University of British Columbia)

First year Criminology and Psychology

Skills

• Able to identify growth areas and potential opportunities

• Personable and accessible with every type of clientele

• Able to work under pressure and problem solve

• Sales Driven

References Available Upon Request



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