Creative Director Project Management

JANE BABST

646-***-**** *********@*****.*** linkedin.com/in/janebabst janebabstdesign.com

Summary

Innovative and highly skilled Senior Designer with extensive experience creating digital and print materials for international clients across agency, healthcare, biotech, education, and publishing industries. Expert at transforming complex ideas into visually engaging assets—including mobile-optimized emails, animated content, motion graphics, and consistent brand collateral. Proficient in Adobe Creative Suite, HTML5/CSS, Figma, and project management tools like Zoho Projects, Wrike, Jira and Asana. Known for strategic creativity, strong collaboration with cross-functional teams, and mentoring junior designers to deliver impactful, results-oriented design solutions.

Skills

●Figma & Canva

●Adobe Creative Suite

●Google Web Designer

●HTML5, CSS, JavaScript

●Jira, Asana, Wrike, Trello

●After Effects & Premiere

●A/B Testing

●UI/UX Design

●Motion Graphics

●Print & Digital Design

●Project Management

●Email Marketing Design

●Microsoft Office

Experience

Digital Graphic Designer, Diamond Media Solutions 03/2025 to Current

Fast-paced advertising agency designing impactful email campaigns and print ads..

●Built responsive email templates with HTML5 and CSS, resulting in a 20% increase in mobile open rates, and applied best practices to reduce bounce rates across a subscriber base of over 75,000.

●Created eye-catching headers, and layouts that boosted engagement across 30+ campaigns.

●Created high-impact print advertisements for major brands including delivering visually compelling campaigns that aligned with brand guidelines and tight deadlines.

●Leveraged Zoho Projects and the AWS portal to streamline project management and asset delivery, contributing to a measurable increase in leads and sales for each campaign.

Freelance Email Designer, Mercy University 09/2021 to Current

●Crafted distinctive email headers, icons, and layouts that boosted user engagement across over 50 campaigns.

●Developed responsive email templates using HTML5 and CSS, enhancing mobile open rates.

●Executed industry best practices for email deliverability, reducing bounce rates for a subscriber base of over 100,000.

●Designed and created PowerPoint presentations to support marketing initiatives and university events, ensuring brand consistency and visual impact.

Freelance Digital Graphic Designer, Prime Education 02/2022 to Current

As a Freelance Digital Graphic Designer, I create visually compelling graphics for digital platforms that elevate brand presence and engage target audiences.

●Created compelling digital assets for marketing and presentations— including motion graphics for campaigns—boosting brand visibility for more than 30 clients, driving an 18% uptick in user engagement, and helping improve client satisfaction by 12%.

●Designed and produced an extensive range of scientific illustrations, graphs, charts, flyers, ads, toolkits, and sell sheets, effectively reducing client turnaround times.

●Collaborated with cross-functional teams to develop data-driven visuals that bolstered campaign ROI and generated an additional $5,000 in monthly revenue.

Senior Designer, Springer Nature 08/2007 to 10/2024

As a Senior Designer, I lead creative projects from concept to completion, ensuring that high-quality, innovative designs align with strategic brand objectives.

●Led creative design strategy for global advertising campaigns in biotechnology, healthcare, and education—managing over 100 projects for clients including Shell, Harvard, and Pfizer to enhance campaign performance.

●Led the development of motion graphics for digital campaigns, enhancing user engagement by 35% and contributing to a 25% increase in client satisfaction.

●Produced digital and print assets using Photoshop, Illustrator, HTML5, and motion graphics, driving client engagement and contributing an additional $50K in quarterly revenue.

●Designed and developed PowerPoint presentations for client pitches and high-stakes meetings, ensuring clear, impactful visual storytelling aligned with campaign goals.

●Oversaw rich media banner development by coordinating with external vendor Adventive, streamlining delivery on multi-million-dollar portfolios.

●Mentored junior designers in digital design and coding best practices, significantly boosting team productivity and project quality.

Education and Training

BFA: Experimental Art

Ontario College of Art and Design

Graduated with Honors, OCAD Silver Medal, Dorothy Stevens Scholarship, and George A. Reid Scholarship

for Painting

BFA: Fine Art

Canterbury College of Art

1st year

Foundation Year: Art

Brighton Polytechnic College of Art

Volunteer Experience

●Xavier Mission Soup Kitchen

●Sean Casey Animal Rescue

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