Content Creator Team Lead

In a nutshell I am an international award-winning writer specializing in

communications and marketing tasks with more than 17 years of experience in writing and managing projects related to advertising, marketing, PR, journalism, technical writing, online marketing, blogging, SEO/SEM copywriting, and team management.

Relevant Skills/Experience:

• Digital Marketing campaigns (Google-centric including Google ads, native ads inserted in articles, social media ads, PPC copy, Meta copy

• Concept and scriptwriting for video ads and campaigns for YouTube, Vimeo, short FB videos, IG clips

• Overseeing of ALL content and copy used in online paid media, working closely with media buyers in team (in capacity of Content Manager and Digital Marketing Team Lead)

• Created screening program and training modules for entire content team

• Creative writing – 20 years (Internationally awarded)

• Journalism – 11 years (locally awarded, CMMA 2005 Best Business Feature)

• Investigative research – 9 years

• Documentary creation – 11 years

• Academic research and writing – 5 years

• SEO Content writing (Google and Hubspot trained) – 8 years

• PR, Reputation management, and Damage control specialist – 6 years

• Team management, supervision, and training – 15 years

• Social Media content creation – 7 years

• Scriptwriting – 15 years

Proficient/Experienced in use of:

• Asana

• Monday.com

• Airtable

• JasperAI

• Jarvis

• Perplexity

• Claude

• CharGPT

• Google OpenAI

• Google Analytics

• SurferSEO

• NeuronWriter

• WordPress

• Trello

• SalesForce

• SEMRush

• Hubspot

• Slack

I have written

about the blind

being able to read

and receive text

messages… about

men being

stranded afloat on

the sea for months

with no food… of

people braving

harsh conditions

and inhuman

distances to be

with loved ones...

of a few struggling

for the good of the

many… I have

written of these

and so much

more… but I have

yet to write the

greatest story of

all…

SEO Content Manager

Ignite Group Australia/

Roar Apex

(May 2024 – November

2024) Market and SEO research for clients, writing of SEO-centric marketing copy and LinkedIn marketing copy

Digital Marketing/SEO

Copywriter/Content

Specialist

Consultancy,

Various clients

(May 2023,

contract done ) Content strategy formulation, content campaign creation, video content creation, social media content creation, content direction, creation of guidelines for formulating copy and content for various in-house marketing and content teams

Content Manager/

Team Lead

Intentgine/

Keystone Global

Solutions

(October 2020 –

April 2023) Overall content strategy formulation, guidance of content team, training of new writers, team infrastructure building, content direction, creation of guidelines for formulating copy and content

Commissioned

Marketing Content

& Research

Projects

(Project-based,

May 2020 –

Sept 2020) 5-month contract dedicated to company build, marketing, and advertising for privately-contracted client

Communications &

Creatives

DLS-College of

Saint Benilde

(June 2019 –

Apr 2020) Conceptualization of creative geared towards partnership purposes, creative relevant to in-school events and exhibits, ad hoc content creation and PR writing, proofing of school documentation for PAASCU purposes Managing Editor

Hardware Zone

Magazine PH

(Oct 2017 –

Jan 2019) Reportage of all editorial tasks, coverage of specific technology-relevant events, layout, final collation, and publication of Philippine edition of Hardware Zone Magazine (a Singapore-based publication)

Consultancy

for local textbook

Publishers

(Project-based,

Sept 2016 –

Sept 2017) Resource person and trainer on story ideation, creative copywriting, and English proficiency exercises for school textbook publishers Comms Manager

Department of

Labor (Jan 2016 -

Aug 2016

co-terminus with

Sec Rosalinda

Baldoz) Conceptualization of marketing campaigns, content creation across all subsidiaries of the company, coordination with company Digital Marketing Specialist for all online marketing concerns and initiatives Digital Marketing

Project Manager/

QA/Content Manager)

RawPixel Australia/

Accredited Online

Training

(Aug 2014 –Dec

2016) Supervision of everyday operations, conceptualization and spearheading of all marketing initiatives, supervision of all digital marketing activities for company/clients, head of content and creatives Digital Marketing

Content Specialist

JIM LLC

(Jan 2013 – Jul

2014) Writing of engagement marketing driven content (posts, articles, hero posts, white papers/freemiums, info-graphic copies, etc) Content Manager,

Digital Marketing

Supervisor

Global B2B

Consultancy, Inc

(July 2011 -Dec

2012) Supervision of marketing department, conceptualization & writing of newsletter, conceptualization & writing of marketing-related content across all brands of the company

Commissioned

Article and PR

Writing project

(Project-based,

May 2011 –

Jun 2011) Research, content calendar creation, and community monitoring for privately-contracted client

Managing Editor

Bayview Tech

Inc (Consultant,

Jan 2010 – Feb

2011) Management of dedicated content group, conceptualization, writing, building & distribution of corporate e-magazine, management of corporate community site

Project Manager /

SEO Copywriter

Vonscorp

Data Solutions,

Inc. (Sept 2008 –

Dec 2009) Formulation, writing, and posting of articles, press releases, blogs, forum posts, and social media initiatives for Search Engine Optimization (SEO), viral marketing, and On-page and Off-page optimization of websites

SEO Copywriter/

Specialist

Extanet (Jan 2008 –

Sept 2008) Formulation, writing, and posting of articles, press releases, blogs, and social media initiatives for Search Engine Optimization (SEO), viral marketing, and On-page and Off-page optimization of websites SEO Copywriter,

Social Media

Specialist,

Zimplizity

Solutions (Nov

2006 – Dec 2008) Formulation, writing, and posting of articles, press releases, blogs, and social media initiatives for Search Engine Optimization (SEO), viral marketing, blogging, and other Search Engine Marketing (SEM) initiatives for international clients

Senior Copywriter,

LAKE

WASHINGTON

Communications

(Mar 2006 –

Dec 2007) Writing of print ads (local), web copies, web content, creative concepts, proofreading, and other marketing materials for U.S.-based company Finalist,

CATHOLIC

MASS

MEDIA AWARDS For Interstitials entry on SMS for the Blind, in the Best Business News/Feature category of the CMMA 2005 (ABS-CBN)

Writer/

Segment Producer

ABS-CBN Corporation

(Sept 1998 - open ended)

TV Production:

• Cinema One (2006)

News and Current Affairs:

• Kumusta Kabayan (TFC, ANC)

• Interstitials(ANC)

• Rated K

• ANC Live (8:30-11 AM, Dateline Phils)

• Get Real with Ces Drilon

• The World Tonight

• Ang Hinaharap (2001)

• NewsClock with Jing Magsaysay

• Market Review with Nancy Irlanda

• S.W.E.E.T. News

Creative Writer,

(Consultancy,

1998 up until

company stopped

operations)

Diwa Learning

Systems Conceptualization of creative springboards for specific lessons to be used by teachers/book authors in book writing, proofreading of submitted manuscripts

Senior Copywriter,

MANPROM, Inc.

(Aug 1996 –

Jul 1998) Conceptualization, copywriting and proofreading of press releases, print ads, T.V. commercials, audio-visual presentations, speeches, brochures, leaflets, and advertorials copies for clients. Work entailed monitoring, supervising projects, and client servicing. Finished projects and clients served include:

MARKS & SPENCER

RUSTAN’S COMMERCIAL CORPORATION (NATORI)

ROYAL DUTY FREE

STYLE SPECIALISTS, Inc.

SO-EN

MINOLA

Copywriter,

ARTIST SHOP

(1996) Writing of concept paper, ad copies, and packaging copy for the following clients:

JOHNSON & JOHNSON

BAYER

COLGATE

Project Manager/

Copywriter

AMERICAN

TECH, Inc.

(1996) Managed all marketing activities, writing of marketing collaterals for select clients, including:

IN FOCUS PROJECTION SYSTEMS

POWER COMPUTING SYSTEMS

TARGUS

Acer

Associate writer/

PR Coordinator

ORENDAIN &

ASSOCIATES

(1996) Conceptualized and prepared year-long PR campaigns for clients, reputation management, and damage control for clients including: COMMUNITY CENTER for TOURISM-BASED INITIATIVES

ROASTERS PHILIPPINES, Inc.

BANCO SANTANDER

Technical writer,

SOCIAL

SECURITY

SYSTEMS (Main)

(1996 –

Non-renewed) Served as personal writer to Computer Operations Division CEO, handled all internal PR activities of SSS Main Office, prepared budget presentations, proofread local circular, evaluated new software and hardware for viability and prepared proposal paper for new material bidding

Proficiencies WordPress

Avid MCX Editing Suite (Non-linear editing)

iNews Newswriter

MS Office Suite

Adobe Photoshop

Bricolage

HTML

Dreamweaver

Monday.com

Asana

Trello

SEOSurfer

NeuronWriter

ChatGPT

Jasper

JarvisAI

Google Analytics

Education Graduated Bachelor of Science in Education Major in English

College of Education

University of Santo Tomas

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