Digital Marketing Coordinator

Shella Ann Kiser

*** ***** *****

Forney, TX ****6

******.***.*****@*****.*** 561-***-****

www.shellaann.com

Digital Marketing & Design Leader

Creative Strategist eCommerce Specialist UX-Focused Designer Dynamic and detail-driven digital design professional with 10+ years of experience in marketing, creative direction, and production for DTC brands and corporate clients. Proven success managing high-volume creative pipelines across email, web, and paid media. Adept at translating strategy into compelling visual experiences while driving brand consistency and digital performance. Thrives in fast-paced, collaborative environments. Core Competencies

- Email Marketing & Design (Klaviyo, Mailchimp)

- eCommerce Design (Shopify Plus, WooCommerce)

- UX/UI & Responsive Web Design

- HTML/CSS Implementation

- Adobe Creative Suite (Photoshop, Illustrator, InDesign, XD)

- Campaign Management & Versioning

- Project Management & Team Leadership

- Digital Performance Optimization

- Brand Development & Creative Strategy

Professional Experience

● Marketing Coordinator

Main Event Entertainment – Plano, TX

2023 – Present

- Lead design and execution of DTC digital assets including email campaigns, promotional banners, and landing pages.

- Collaborate across marketing, eComm, and analytics teams to ensure assets support business objectives and performance KPIs.

- Implement data-driven creative improvements, A/B tests, and segmentation strategies to improve engagement and conversions.

- Maintain digital brand consistency and style guide adherence.

● Digital Designer – Learning Materials Specialist StudySync International – Remote

2022 – 2023

- Designed and produced creative content for web and mobile-based curriculum platforms.

- Partnered with product managers, educators, and developers to deliver assets aligned with UI/UX standards.

- Managed multiple concurrent projects in a fast-paced production cycle.

● Digital Designer (Contract)

7-Eleven – Irving, TX

2021 – 2022

- Designed email campaigns, app graphics, and seasonal landing pages for national and regional promotions.

- Worked directly with marketing leads to translate briefs into engaging, on-brand creative.

● Digital Marketing & Content Strategist

Perpetual Marketing – Dallas, TX

2019 – 2021

- Managed digital campaigns for small to mid-size clients across retail, beauty, and services.

- Designed and executed email marketing flows using Klaviyo and Mailchimp.

- Built and optimized Shopify storefronts, integrating digital assets and ensuring brand consistency.

Education

B.A. in Graphic/Web Design (Advertising Focus)

Lynn University – Boca Raton, FL 2011

Technical Skills

- Design: Photoshop, Illustrator, InDesign, Figma, Adobe XD

- Web: HTML5, CSS3, Shopify Plus, WordPress, Webflow

- Email: Klaviyo, Mailchimp, Constant Contact

- Project Tools: Asana, Trello, Slack, Notion

Portfolio

www.shellaann.com

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