Brand Manager Continuous Improvement

OBJECTIVE: Marketing Manager

Results-driven marketing leader with deep experience in brand development, consumer product launches, and cross-sector marketing strategy. Seeking a leadership role to leverage broad expertise in driving brand performance and market expansion across CPG, OTC, and financial services.

HIGHLIGHT OF QUALIFICATIONS

15+ years of diverse marketing experience with global and local brands in CPG, OTC pharmaceuticals, and financial services.

Proven track record in developing and executing multi-channel campaigns, driving measurable growth through market segmentation, consumer insights, and product innovation.

Strong digital acumen: SEO, SEM, Google Analytics, e-commerce optimization, and social media strategy.

Experienced in qualitative and quantitative market research methodologies to guide strategic decision-making.

Strong communication and collaboration skills. Fluent in Spanish; Intermediate in French.

Adept at cross-functional team leadership, project management, and stakeholder alignment.

Technical expertise in advanced Excel, MS Office, data visualization, and CRM tools.

Award-winning performance: “Platinum

Power of You” Award, Procter & Gamble.

International business exposure, including experience in global brand alignment and remote coordination.

CORE COMPETENCIES

Brand Management

Consumer Insights & Research

Product Launch Strategy

Digital Marketing (SEO, SEM, Analytics)

Business Development & Coaching

Campaign Analytics & Reporting

Project Management

Bilingual Communication (English/Spanish), intermediate level in French

SELECTED ACCOMPLISHMENTS

Brand & Product Marketing

Successfully managed product strategies and marketing for top-tier brands in Fabric Care, OTC, Credit Cards, and Artisan Confectionery.

Launched multiple product variants and promotions, achieving above-industry ROI through creative positioning and strategic pricing.

Digital & Social Media Strategy

Developed and maintained digital presence for Chocolart Ltd. including SEO optimization and digital ad campaigns across Facebook, Twitter, Instagram, Pinterest, and Google.

Drove brand engagement and local traffic through unique content, resulting in measurable increases in sales and visibility.

Campaign Execution & ROI Optimization

At Procter & Gamble, executed highly successful consumer promotions:

Over 25M couponing impacts with a 0.3% redemption rate.

200K+ product samples with 2.1% conversion.

17M impacts via strategic OEM partnerships (Whirlpool, LG, GE, Electrolux).

Entrepreneurial Projects & Coaching

Founded and led Chocolart Ltd., launching a storefront, managing B2C and B2B channels, and developing product innovation strategies.

Provided marketing consulting and coaching to small businesses and community projects, including Holy Ground Café and a large-scale chocolate initiative in the Jewish community.

CAREER PROGRESSION

Bilingual Customer Service Representative – Paymentus, Toronto (2024 – 2025)

Supported user payment inquiries and provided client-focused service solutions.

Marketing & Business Coach – Self-Employed, Toronto (2019 – 2024)

Business consulting for startups and artisan products; led community business projects.

Founder & Marketing Lead – Chocol’Art Ltd., Toronto (2013 – 2018)

Built brand from ground up; managed digital strategy, new product development, and wholesale partnerships.

Category Specialist, Marketing – Procter & Gamble, Toronto (2007 – 2013)

Led Ivory Snow globalization and consumer engagement campaigns across multiple platforms.

Marketing Analyst – Don Park L.P., Toronto (2004 – 2006)

Performed pricing, sales tracking, and customer loyalty analytics across 23,000+ SKUs.

EDUCATION & PROFESSIONAL DEVELOPMENT

Digital Marketing Engagement, Centennial College – (2019)

MBA Essentials for Managers, Rotman School of Management, U of T (2013)

MBA in Marketing, “Andres Bello” University, Venezuela (1997 WES Assessed)

Chemistry Studies, Dawson College, Montreal

CERTIFICATES & REWARDS

Google Digital Certifications – Google Academy for Ads, Google Analytics (Basic & Advanced)

Essence of Digital Marketing – Google Activate & IAB

Award – “Platinum Power of You”, Procter & Gamble

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