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Product Development Sales Manager

Location:
New Delhi, Delhi, India
Posted:
July 24, 2025

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Resume:

Ravi Srivastava

Contact

• Email: ************@*****.***

• Phone:

o +91-965*******

• LinkedIn: https://www.linkedin.com/in/ravi-srivastava-6026731a/ Summary

Astute sales and marketing professional with over 33 years of experience in FMCG industry. Proven track record of achieving sales targets, developing new markets, and managing distribution networks. Skilled in brand management, product development, and channel marketing. Objective

Seeking a challenging position in Channel Sales Management and Marketing to leverage my experience and skills to achieve excellence and contribute to the company's growth. Skills

• Channel Management

• Sales & Marketing

• Business Development

• Distribution Management

• Franchise Management

• Product Development

• Sales Force Management

• New Product Development - Launch

• ATL & BTL Activities

• Sales Forecasting

• Sales Budget Optimisation

• Trade Marketing

Industry Exposure

• FMCG (Fast Moving Consumer Goods)

Work Experience

Sales Head - Skinlarity Cosmeceuticals (Aug 2020 - Present)

• Appointment and Management of FF across India.

• Cosmetic skin solutions through PAN India BA counters and Salons Armaf Luxury Fragrance India Pvt Ltd, Mumbai (Mar 2019 - Mar 2020)

• Brand: COSMO / JENNY GLOW / ARMAF / HAMIDI / FLAVIA / BIO LUXE

• Manufacturer of Deo/Perfumes/Skin Care/Body Care/Hair Care Trimoorti Foods (Jan 2017 - Feb 2019)

• Designation: General Manager-Sales (North & East India)

• Location: Ghaziabad

• Areas of Work: UP, Uttarakhand, Delhi, Haryana, Punjab, Rajasthan, HP, J&K, Bihar, Jharkhand, Odisha, West Bengal, Assam, North East States (Seven Sisters)

• Major Responsibilities:

o Managing and leading the sales team.

o Achieving sales & collection targets for the entire North Region (Channel Development).

o Coordinating, monitoring, and reviewing the sales & marketing efforts of the team. o Obtaining & analysing market reports to prepare effective operating plans. o Implementation and follow up of promotional activities and schemes to increase distribution width & depth.

o Developing new areas (like appointing C & F Agent/SD/RDS/FIELD FORCE). o Monitoring sales force productivity, sales forecasting, planning and implementation in respective territory.

Prior Work Experience

• Sahara Q Shop Unique Product Range Ltd. (Feb 2014 - Dec 2016) - Zonal Sales Manager

(North & East India) Personal Care Division

• S.S.India Pvt. Ltd. New Delhi (Feb 2011 - Feb 2014) - Zonal Sales Manager (North & East India)

• Joshi Plastic Industries Mumbai (Nov 2006 - Jan 2011) - Sales Manager (North & East India)

• Shushrut Vedic Cosmetics Pvt Ltd Allahabad (Aug 2000 - Oct 2006) - Sr. Manager

(Sales/Marketing)

• Ishaan Marketing Pvt Ltd. New Delhi (Mar 1995 - Aug 2000) - Area Sales Manager (North)

• Beauty Cosmetics Madras (Now Cavin Care) (Nov 1991 - Feb 1995) - Sr. Sales Officer

• Emjak Industries Ltd Hyderabad (Ampro Biscuits) (Dec 1986 - Oct 1991) - Sr. Sales Representative

• Geep Industrial Syndicate Ltd. Allahabad (Feb 1985 - Dec 1986) - Sales Trainee Education

• A - Bachelor of Art (Economics)

• B - Intermediate - UP Board

• C - Matriculation - CBSE Board

Languages

• English

• Hindi

Location Preference

Anywhere in the State Capital of North/East/West India Personal Information-

Date of Birth - 1st July 1961

Father's Name -Lt. Ramesh Chandra Srivastava (Retired as IRTS) Mother's Name- Lt. Vida Srivastava

Permanent Address- M.I.G-25 (Double Storey) Govindpur Colony, Post Office - Teliarganj Allahabad - 211004, Uttar Pradesh.

Nationality – Indian

References

Available Upon Request



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