Marketing, Communications, Project Management

CARLOS MUNGUIA

West Hollywood, CA *********@*****.*** 310-***-**** https://www.linkedin.com/in/munguiacarlos/ pg. 1

PROFESSIONAL EXPERIENCE

Director Los Angeles (Remote)

Social Marketing & Strategic Communications (consultant) February 2023 - Present

• Direct SEO, email, programmatic, and paid media campaigns with sales content for B2B/B2C clients, boosting growth and brand alignment.

• Lead strategic planning and stakeholder alignment across multicultural and multilingual initiatives, ensuring cultural relevance, brand consistency, and compliance across all channels.

• Clients: The Ase Group, Recuerdos de Nicaragua, Lauren Hurley Creative, Luxepaws, 20th Century Studios

Mercy Corps Los Angeles (Remote)

Senior Officer, Strategic Program Operations & Communications September 2023 – February 2025

• Increased donor acquisition by 40% and boosted program funding by 30% from 2023–2025 through global engagement strategy.

• Scaled PMO operations and launched Wrike across 5 departments, cutting donor ops turnaround time by 25% via automation.

• Launched multi-platform campaigns across Google, Meta, and Spotify, driving a 60% lift in donor engagement and contributing to growth in Unrestricted Support and Revenue, which surpassed $90M in FY24.

• Reviewed and reconciled vendor invoices for global campaigns, aligned with revenue recognition milestones and monthly financial closeouts.

Blavity, Inc. Los Angeles (Remote)

Senior Product Manager, Marketing & Client Services (contractor) October 2019 - February 2023

• Generated $10M+ through strategic sponsorships with Meta, Disney, and other Fortune 500 brands, expanding AfroTech’s partner ecosystem.

• Launched scalable digital event platforms reaching 30,000+ users, enhancing accessibility and community reach for AfroTech’s hybrid experience.

• Led executive briefing preparation and managed long-term relationships with 170+ partners, shaping strategic roadmaps that connected revenue growth to brand experience.

• Directed planning and execution of AfroTech World and virtual event experiences using a metaverse platform, managing vendor negotiations and implementation timelines. Associate Director Los Angeles (Remote)

Digital Marketing & Strategic Communications (Contractor) August 2018 - October 2019

• Provided strategic guidance to health-focused nonprofits and social impact startups on partnerships, stakeholder communications, and digital campaign support.

• Directed go-to-market content and omnichannel campaign execution across email, SEO, PR, and display channels, driving equity and community engagement initiatives.

• Clients: Barefoot Wine Celebrate Pride, Barefoot Country Music Fest, Forever21 CARLOS MUNGUIA

West Hollywood, CA *********@*****.*** 310-***-**** https://www.linkedin.com/in/munguiacarlos/ pg. 2

GUESS? Inc. Los Angeles

Senior Project Coordinator - Manager: Digital marketing & e-commerce May 2015 - Aug 2018

• Provided executive leadership on the governance, prioritization, and performance optimization of all e- commerce initiatives, ensuring alignment with global business strategies, operational targets, and financial objectives.

• Architected and institutionalized project governance frameworks and KPI dashboards, elevating visibility for senior leadership, driving data-informed decisions, and maximizing cross-departmental efficiency.

• Led the global rollout of JIRA as the enterprise-wide project management platform, unifying creative, technology, merchandising, and corporate teams across Canada, Latin America, Europe, Asia, and Australia through strategic planning, executive stakeholder collaboration, and scalable process design. Golin Public Relations Worldwide Los Angeles

Associate Manager: Brand Marketing May 2013 - May 2015

• Led strategic planning and KPI reporting for Nestlé U.S., aligning 20+ agency partners on campaign execution and brand objectives.

• Directed media relations and high-impact events for national launches, including Butterfinger Cups and Super Bowl activations, managing press outreach, athlete interviews, and broadcast coordination.

• Oversaw celebrity and influencer engagement for consumer brands, driving talent partnerships, red carpet placements, and branded experiences at Coachella, Wango Tango, and the Academy Awards. THE BECKWITH COMPANY EDELMAN Los Angeles

Public Relations & Marketing Manager (contractor) October 2009 - April 2013

• Led cross-functional teams to plan and execute high-profile events and campaigns, overseeing publicity, vendor negotiations, logistics, and C-suite stakeholder alignment to drive cohesive, market- tailored strategic communications and creative asset delivery.

• Managed high-profile client activations, including talent booking, travel logistics, and PR event budgeting, ensuring alignment with contracted scope and revenue targets.

• Clients: Starbucks, Wolfgang Puck, Graceland, Núcleo Corona, Dewar’s OGILVY & MATHER Los Angeles

Subcontractor - Account Executive: Public Affairs October 2005 - October 2009

• Led media relations and launch strategy for high-profile brands including Virgin America and Naked Juice, overseeing national press outreach, crisis communications, and campaign storytelling across key U.S. markets.

• Collaborated with Ogilvy on statewide campaigns for Caltrans, CalRecycle, and AQMD, ensuring message alignment, creative QA, and regulatory compliance across paid and earned media. EDUCATION

California State University Long Beach, CA

B.A. Journalism & A.A. Marketing

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