Marketing Leader
Resume:
Mette Adams
Marketing Subject Matter Expert
Profile
As an accomplished marketing leader with a track record of successful strategies in acquisition, growth, product, and lifecycle, I excel in leveraging innovative digital programs across various B2C and B2B channels. Through audience-focused storytelling and data-driven marketing, I consistently surpass targets and KPIs. My expertise lies in building strong relationships with cross-functional teams to enhance brand and product reach through targeted content and messaging. With a passion for fostering innovation, I also excel in managing teams, agencies and budgets efficiently. My collaborative approach and enthusiasm have earned me accolades as an award-winning marketer, driving impactful results through smart, collective efforts. Employment History
Senior Marketing Manager at Imgix
July 2022 — present
- Manage, measure and optimize B2C and B2B acquisition, product, and growth marketing strategies
● Uplevel and execute website strategy, design, product awareness, PLG, SLG, and ABM initiatives
● Develop and maintain ideal customer profiles, persona research, plus brand and new feature messaging
● Create, expand, test onboarding and full lifecycle nurture campaigns
● Develop compelling content for targeted personas and industries
● Increased pipeline by 3x in a single quarter
● Lead marketing operations, A/B testing, and paid media
● Oversee external consultants and agencies
Marketing Manager at Nitro Software, Inc
June 2020 — June 2022
- Orchestrated global B2C and B2B marketing strategy for Nitro's products
● Ensured achievement of OKRs and revenue targets
● Developed persona identities, brand messaging, and product awareness for sales pipeline growth & cross-selling opportunities
● Collaborated with channel marketing, sales, customer success, and product teams for cohesive execution
● Managed marketing budgets, vendors, and external agencies Marketing Program Manager at Google, Inc. / Aquent January 2019 — January 2020
- Led end-to-end marketing strategy and creative execution for Google's new subscription product
Details
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Marketing Portfolio
LinkedIn Profile
Skills
Digital Marketing Strategy
Team Leadership / Development
Product Marketing
Demand Generation
Multi-Channel A/B Testing
Content Curation
GTM Messaging / Brand Awareness
Cross-Functional Collaboration
Mette Adams Resume - 1
● Ensured achievement of OKRs and managed program budgets, vendor agencies, and localization
● Collaborated with cross-functional teams to deliver high-priority campaigns and developed member benefit offerings
● Designed and executed marketing activations, enhanced customer experience, and managed communication effectiveness
● Drove program schedules, communicated goals to stakeholders, and participated in briefs, reviews, and updates
Marketing Program Manager at Autodesk, Inc. / Capstone Tech August 2018 — January 2019
- Spearheaded execution and delivery of key marketing initiatives for the Autodesk Education team
● Crafted B2C marketing strategies, implemented change management, and improved operational efficiencies
● Optimized education marketing programs through advanced measurement, testing, and best practice sharing
● Developed reliable and actionable data to drive decision-making processes
● Promoted innovation by identifying and leveraging cutting-edge tools within the team
Marketing Program Manager at Autodesk, Inc.
November 2014 — February 2018
- Designed and implemented successful relationship/growth marketing strategies for numerous audiences and teams
● Led a new personalized audience focused full buyer’s journey practice across multiple industries
● Optimized Customer Lifecycle/Growth marketing programs for high engagement and conversion rates
● Launched internal global marketing forum, newsletter, and blog to drive innovation efforts at Autodesk
● Led cross-functional teams to plan, build, and optimize local and global marketing programs
● Curated best practices to ensure consistency and efficiency in relationship marketing methods
Marketing Systems Project Manager at Autodesk, Inc. / Capstone Technologies
August 2013 — November 2014
- Piloted Autodesk's first B2C lifecycle/growth nurture marketing programs using Marketo
● Scoped, managed, and delivered marketing system projects to streamline programs
● Acted as primary contact for shaping requirements, design, and validation for teams
● Planned project deliverables, tracked schedules, and managed Kanban boards
● Anticipated risks, created mitigation plans, and resolved issues through project lifecycle
Mette Adams Resume - 2
Project Manager at Tissue Banks International
August 2011 — August 2013
- Transformed operations to achieve 7-fold revenue growth by streamlining processes and optimizing budgetary oversight
● Implemented Agile methodologies to drive key projects and enhance business initiatives
● Led high-stakes projects and project teams
● Interacted with stakeholders to understand needs, ensure project satisfaction, and build relationships
● Managed budgets, resources, vendors, and ensured regulatory compliance for projects
Project Manager at Sacred Agent, LLC
September 2010 — April 2011
- Led project launch of cutting-edge interactive web experience with thousands of dynamic content pieces
● Developed precise project plans and schedules for multiple concurrent projects
● Managed external relationships with web development agency
● Identified risk mitigation solutions and managed QA testing
● Coordinated individual contributor tasks and worked on real-time data collection
Operations Manager at Autodesk, Inc.
February 2007 — July 2009
- Spearheaded process improvement initiatives to enhance operational efficiencies
● Managed intricate commission programs for sales and service divisions worldwide
● Fostered strong partnerships through timely and budget-friendly project completions
● Conducted impactful training sessions for global enhancement programs
● Ensured legal compliance, risk mitigation, and regulatory adherence
Production Services Manager at LucasArts / LucasFilm, Ltd October 2004 — February 2007
- Designed and implemented operational processes and policies to enhance company effectiveness
● Led game Post-Mortem analyses to identify key learnings and best practices
● Saved over 1 million dollars by creating an asset tracking system
● Fostered business partnerships by representing LucasArts to 1st party licensees and external developers
● Enhanced staff effectiveness through an E-Learning training project, improved workflows and team structures
Mette Adams Resume - 3
Program Administrator at Sonoma State University
September 2002 — August 2003
- Spearheaded the first multi-campus College Assistance Migrant Program (CAMP), funded by the Federal Office of Migrant Education
● Attained recognition as the top-performing inaugural CAMP nationwide
● Created and presented program achievements reports to federal agency leadership in Washington, DC
● Expertly led team members, student assistants, and volunteers to optimize program outcomes and community outreach campaigns
● Developed all marketing collateral, events, and campaigns
● Secured ongoing program funding through comprehensive operational and budget management, data analyses, staff development, and student mentorship / counseling
Advocacy & Outreach Program Associate at The Michael J. Fox Foundation for Parkinson's Research
August 1999 — July 2000
- Launched the national presence of The Michael J. Fox Foundation
● Designed branding, marketing materials, and advocacy programs
● Organized Congressional meetings, policy conferences, and events
● Managed donation processing and engaged with key stakeholders Education
Master of Arts – Interdisciplinary Studies, Sonoma State University, Rohnert Park
January 2009
Bachelor of Arts – History & Liberal Studies, Sonoma State University, Rohnert Park
January 1998
Awards
Autodesk ICE Award in recognition of outstanding work on Post Purchase Nurture Communication Optimization helping to demonstrate the transformation to relationship marketing. March 2016
Autodesk ICE Award in recognition for executional excellence in building organizational knowledge for nurture marketing campaigns including design, execution, optimization, and business impact. December 2015
California State Assembly Resolution in recognition of outstanding leadership of the California State Student Association June 1999
Female Student Leader of the Year, Sonoma State University May 1998
Mario Savio Student Activist Award, ACLU, Sonoma County June 1997
Mette Adams Resume - 4
Tools Used
Salesforce, Marketo, Hubspot, Google Analytics, Google Ads, LinkedIn Ads, G2, Outreach, Salesloft, Qualtrics, ZoomInfo, Constant Contact, Asana, JIRA, Trello, Airtable, Tableau, Monday, Smartsheet, Litmus, Figma, Webflow, Contentful, Optimizely, VWO, Which Test Won, Keynote, Figma, Claude, Chat GPT, MS Office & Project, Google Suite, Zoom, Slack, and more
Mette Adams Resume - 5
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