Executive Assistant Part-Time

JULY **** Page *

Katherine Ventres Canipelli

Washington DC Metro Area

***********@*****.*** 203-***-****

**** ******* ***, #***, ***** Chase, MD 20815

LinkedIn: /kvcanipelli

OBJECTIVE

Strategic professional seeking to apply expertise in support of mission-driven leadership, leveraging my proven expertise in project management, operational excellence, and stakeholder relationships KEY ACCOMPLISHMENTS

Strategic Project Leadership

• Guided a UK energy tech startup's go-to-market plan from concept-to-launch, working remotely; created awareness campaign, and helped secure seed funding (2021) and Series A round (2022) (measurable.energy)

• Coordinated stakeholder engagement for an international earth science data organization, working remotely; interviewed 50+ experts worldwide, recruited participants for and facilitated an executive-level workshop in Geneva CH; created new global positioning (GEO)

• Spearheaded market repositioning, tech-centric rebranding, and developed content-driven marketing assets for a US-based international freight management firm (OL&T) Process Improvement & Results

• Attained 75% target market awareness within 9 months via content-driven national media and events campaign, on a $150K budget (Shell Fleet Services)

• Increased average account revenue from $50K to $1.6M and raised win/loss ratio from 25% to 50%, by realigning sales compensation plan to prioritize new SQL criteria and deal flow oversight (GATX)

• Captured $15M in new accounts revenue by deploying existing assets to create innovative distribution networks (CSX)

• Designed a general ledger account analytics add-on system to track revenue and cost by customer, service, and location—spotlighting underperforming accounts for action (GATX) Administrative Management

• Headed a boutique consultancy that addressed market positioning, sales, and channel strategies for 30+ clients over 20 years—building expansive networks to secure new business, create proposals, manage client relationships, source specialists and subcontractors, manage projects, track time & materials, handled payables and client invoicing. (marketingFOLIO) JULY 2025 Page 2

EXPERIENCE

Independent Consultant Washington, DC 2018 – Present Strategic Advisor & Contributor

• Key Account: measurable.energy, a UK-based energy tech firm o Created foundational marketing plan, competitive market analysis, messaging framework; sourced media/PR/events opportunities

o Manage North American pre-sales market development, partnership identification, and industry relationships

President marketingFOLIO Guilford, CT 2001 – 2021 Strategic Marketing Services Firm

• Built a successful research-centric consultancy that created practical roadmaps for strategic market development and sales enablement for more than 30 clients/enterprises

• Secured and managed client relationships ranging from 90-day projects to multi-year fractional executive arrangements

• Designed project engagements that validated key decision-maker criteria and identified strategic pathways for revenue growth, organizational alignment, and competitive advantage

• Specialized in manufacturing, supply chain logistics, ESG/sustainability, and technology sectors Lecturer University of Denver Transportation Institute 2019 – 2021 Adjunct Faculty, Executive Education Program

• Developed and taught Marketing & Sales Management Strategy course for Executive Master's program, integrating complex market simulations for experiential learning Progressive Corporate Leadership Roles 1984 – 2001 Advanced from analyst to VP – CSX, GATX, Shell Fleet Services, iFLEET, Global Logistics Technologies

• VP Marketing Communications Global Logistics Technologies Led strategic marketing and PR for enterprise software

• GM Online Community iFLEET Led partner program, services marketing, communications

& PR/Media for online professional truck driver community

• VP Sales & Marketing Shell Fleet Services Directed marketing strategy for $50M asset management portfolio, overseeing marketing, national accounts and product sales teams

• Director Roles GATX Corporation Orchestrated strategic marketing & sales alignment, yielding significant revenue growth for $3B transportation/logistics company

• Market Manager/Analyst CSX Transportation Managed product development, pricing and contract negotiations

• Business Analyst Garnac Grain Co Coordinated business planning for #4 US grain exporter JULY 2025 Page 3

EDUCATION

MBA Kellogg School of Management, Northwestern University 1984 Dual concentrations: Business-to-Business Marketing, Management Accounting A.B. History Brown University 1978

Concentration: Diplomatic History

Board Positions & Professional Development

• Board Member, Transportation Management & Sales Association (2012-2014)

• HubSpot Certified Partner & Inbound Marketing Professional

• Coursera: "Scaling Operations: Linking Strategy and Execution" TECHNOLOGY COMPETENCIES

Core Business Applications Microsoft Suite Google Workspace Project Management & Collaboration Asana Miro Confluence ZOOM CRM & Marketing Automation HubSpot Salesforce LinkedIn Sales Navigator Google Analytics Generative AI Tools Claude.ai ChatGPT Otter.ai Research & Data Analysis Survey Monkey Qualtrics Tableau Excel Advanced Content & Communications Adobe Creative Suite Squarespace Various Social Media Platforms Administrative Platforms SAP Concur Doodle Calendly Google Calendar WORK PRODUCT SAMPLES

CLICK to access diverse examples of my business writing and formatting style Market Research & Analysis Brand Equity Research Executive Board Presentations Marketing Plan Overviews Sales Support Content White Paper / Media Placement

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