Marketing Intern Social Media

Victor Murra Schott 678-***-**** ******.***********@*****.*** LinkedIn Profile New York, NY

The City College Of New York May 2025 Graduate with Bachelor Degree in Business Administration Full Time Student Athlete Baruch College Masters in Business Analytics Fall 2025 Start Braven Leadership Program Professional Experience

Digital Media Intern Allied Global Marketing February 2025 to Present Global Marketing Agency

● Tracking and trafficking of B2C campaigns for multiple clients to maximize ROI from the setup to ensure optimum performance and budget pacing across social media advertising platforms

●Reporting of campaign performance weekly, monthly and year over year including analysis of performance against previous periods using of platform and custom reporting tools - TikTok, Meta, Snapchat, Google YouTube Performance Max and Apple

Digital Marketing Intern Burford Capital June 2024 - August 2024 Publicly listed leading financing firm focused on legal finance

● Analyzed Linkedin Ads performance data for the past 3 years and created reports that refined strategies and prompted insightful discussions

● Revamped the Linkedin Ad campaigns to create campaign groups and associate them with specific campaigns and ads to better target specific niche audiences

● Tied Linkedin traffic data to GTM data to consolidate reporting

● Analyzed previous marketing engagement email campaigns to understand interaction and referring site patterns and help inform improvements to templates and content

● Updated website landing pages on the site to adhere to the latest SEO standards and templates Marketing Strategist Intern InvestiFi June 2023 - March 2024 SaaS Fintech startup that provides self-directed investment platform built for Credit Unions and Banks

● Built Analytics dashboard in Mixedpanel to track all client’s transactions, traffic and session data

● Reported valuable insights based on client’s performance data and bitcoin industry trends to help the company and clients make strategic decisions on advertising spend

● Track Analytics and performance of InvestiFi’s website usage metrics and webinars using Google Analytics

(GA4), Google Tag Manager (GTM) including implementation of utm codes prior and following the re-branding effort

NielsenIQ University Fall 2023 Program Graduate

12-week data insights program designed by NielsenIQ focused on case studies to analyze consumer trends

●Evaluate Mondelez omni sales consumer product data to find weaknesses in their demographics and provide recommendations on how to better highlight and place their products in the underperforming segments Marketing Intern Maid Brigade January 2023

Residential and commercial cleaning industry franchising

● Categorized blog posts to maximize SEO and improve search results relevance.

● Analyzed 2022’s call data for all locations to identify volume variability and cross reference with the call source to measure effectiveness.

● Evaluated Google Ads reports to understand their efficiency on each location based on impressions to re-evaluate the ads strategy.

Skills & Abilities

● Data Analytics & Reporting Google Analytics, Google CallRail, Mixedpanel, Linkedin Advertising, Adobe Engage

(Marketo), Salesforce, TikTok, Meta, Snapchat, Google Search/YouTube/Performance Max and Apple

●Fluent in English (native) and Spanish, conversational Portuguese

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