Program Management Data

PRIYANKA SINGH

***************@*****.*** 201-***-**** www.linkedin.com/in/priyankasinghnj

MISSION-DRIVEN STRATEGY & TECHNOLOGY LEADER

Visionary and innovative Leader in Technology Solutions, Operations, and Program Management with 15+ years of experience driving transformational changes across impact-focused organizations globally. Extensive experience in the nonprofit sector spanning all fundraising channels, with deep expertise in development operations, donor engagement, enterprise-scale data management, technology strategy, financial reconciliation and impact measurement driving mission delivery through integrated, data-informed strategies. Possesses a proven track record of building frameworks and cross- functional teams from the ground up, modernizing Salesforce CRM platforms, guiding organizations through periods of growth, realignment, and modernization. Known for being able to unite product, engineering, and business teams around a shared vision while leading with strategy and heart. Showcases a leadership style that is collaborative and empathetic. Displays comfort in front of executives, partners, vendors, and end users as a compelling communicator, trusted advisor, and relentless advocate for the stakeholder voice

Empowering Leadership

Research & Data Analysis

Enterprise System Oversight

Impact Measurement

Hands-On Technical Expertise

Team Mentoring & Coaching

QA & Test Methodology

Data Culture Building

Stakeholder Relationships

Executive-Level Communication

Strategic Vision/Roadmap

Change & Transformation

Platform Modernization

User Training & Adoption

Requirements Gathering

Sprint Planning & Agile Delivery

Risk Mitigation

Executive Reporting

PROFESSIONAL EXPERIENCE

The American Society for the Prevention of Cruelty to Animals (ASPCA), New York, New York A nonprofit organization dedicated to preventing animal cruelty and promoting the humane treatment of animals. Senior Director—Database Strategy, 2021 – Present

Director—Database Strategy, 2015 – 2021

Sets the strategic vision while driving all management and optimization of the organization’s fundraising infrastructure. Charged with building the database strategy team from the grassroots level and leading four direct reports and two global Managed Service Provider (MSP) teams comprised of 10-12 resources. Responsible for the comprehensive technology roadmap for all fundraising systems while collaborating closely with internal stakeholders and external vendors.

Spearheaded the $5M enterprise platform migration as a Primary decision-maker and Product Owner leading a three- year transformation that unified fragmented systems resulting in the successful migration and integration of 1B+ records into a modern, analytics-ready environment. Led the end-to-end architecture design and implementation in partnership with external consultants, integrating Salesforce, Microsoft Azure, and Informatica MDM.

Single-handedly led the historical data analysis, formatting, mapping, conversion to a new data structure, and migrated data validation for accuracy; ensured that over one billion records were structured in one format and migrated data was accurate in terms of count and content integrity.

Built and scaled a globally distributed database and development team from the ground up to support complex fundraising and donor engagement needs.

Steered and executed the technology roadmap for all donor infrastructure, aligning cross-departmental objectives with long-term strategic planning, contributing directly to fundraising success.

Championed transitioning from an outsourced call center to an in-house donor support model—leading vendor handoff, team enablement, and the design and implementation of Salesforce Service Cloud, resulting in 99% automation of agent workflows, dramatically reduced call times, and a significantly enhanced donor experience.

Partnered with Finance to confirm accuracy in revenue reporting and reconciliation for $300M+ in donor funds, integrating systems to eliminate variance and reduce reconciliation timelines to six business days. Subsequently play a key role in annual technology and finance audits with internal teams and external vendors. P. Singh, Page 2

Delivered automation and process efficiency through Salesforce declarative tools and integrations, cutting manual gift processing by 90% and streamlining operations across the development team.

Continually assesses and improves system data integrity, championing best practices in data governance, quality controls, architecture, and business process alignment.

Oversaw access control and data security for enterprise systems, ensuring compliance with IT security standards.

Serves as Salesforce, Informatica, and Azure Product Owner and internal SME, including backlog management, sprint planning, ongoing platform evolution, and management of stakeholder expectations; prioritized feature requests, and guaranteeing continuous improvement and harmonization with ASPCA’s mission.

Designed and led the development of analytics-ready infrastructure to support donor targeting, impact reporting, and performance optimization—implementing a giving summaries solution and donor data integration that significantly reduced reporting time and enabled faster, insight-driven decision-making across 1B+ records.

Acts as a member of the Technology Strategy Steering Committee, guiding enterprise-wide technology initiatives.

Drives cross-functional alignment between Development, Finance, and Technology departments by syncing data systems and introducing integrated processes and shared reporting standards.

Elevated ASPCA’s industry presence by representing the organization at key Salesforce (Dreamforce Speaker), nonprofit, and technology sector events, contributing thought leadership and showcasing innovation in nonprofit technology use demonstrated by Informatica’s selection of the ETL project as a nonprofit sector case study.

Managed day-to-day collaboration and communication with key vendors including Salesforce, Informatica, Infosys, Moore, Simplus, and PSI-building strong working relationships. Let’s Get Ready (LGR), New York, New York

A nonprofit that provides low-income and first-generation college-bound students with college mentorship and support. Senior Manager—Database & Evaluation, 2015

Originally hired to lead program evaluation and quickly assumed ownership of Salesforce CRM system development and administration, leading process automation, data standardization, and cross-team adoption. Simultaneously designed and implemented performance management systems to track and evaluate program impact across all sites.

Led the configuration and successful launch of a new Salesforce NPSP tailored to organizational processes and needs.

Automated 80% of manual program team workflows using declarative tools such as Process Builder and Workflow Rules, significantly increasing efficiency and data accuracy.

Migrated and validated legacy data from disparate systems, ensuring clean, complete, and reliable data in Salesforce.

Devised user-friendly dashboards and reports to track student engagement, outcomes, and organizational KPIs.

Established system-wide data standards and best practices to ensure long-term CRM sustainability.

Handled vendor and consultant relationships for CRM support and integration projects.

Ideated and enforced data collection protocols across all sites, ensuring consistent and high-quality capture.

Trained regional staff on data entry, reporting tools, and evaluation procedures to drive adoption and alignment.

Conducted ongoing data analysis to support strategic decision-making by program directors and leadership.

Coordinated with leadership to guarantee accurate, data-informed communication of milestones and impact to donors and stakeholders.

buildOn, New York, New York

An international nonprofit that empowers under-resourced youth through service-learning programs and school building. Impact & Evaluation Specialist/Salesforce Administrator, 2012 – 2015 Guided the implementation and administration of the organization’s customized Salesforce CRM for nonprofit organizations, transforming organizational data systems and reporting capabilities. Oversaw all aspects of Salesforce configuration, user training, and data integrity, while also designing and managing national program evaluation efforts to measure organizational impact.

Headed the end-to-end implementation and customization of Salesforce CRM for nonprofit operations, including migration of legacy data and development of data architecture.

Operated as primary Salesforce Administrator for 60+ users, managed access, permissions, licenses, and developed and maintained custom dashboards, reports, workflows, and page layouts to support multiple cross-functional teams.

Determined data quality standards and led system-wide data cleanup, de-duplication, and integrity monitoring.

Trained staff across U.S. offices to use Salesforce, increasing adoption and consistency of data entry and reporting.

Teamed with programs, development, and marketing teams to embed reliable Salesforce data into strategic initiatives and donor reporting.

Authored the organization’s first impact report, validating program outcomes through research and data analysis; findings helped shape future initiatives and showcase impact to external stakeholders and funders. P. Singh, Page 3

Created and implemented surveys, KPIs, and data collection tools to gather both quantitative and qualitative insights.

Furnished real-time performance data to leadership and stakeholders, informing fundraising, marketing, and operational strategies.

Controlled relationships with external evaluators, academic partners, and research consultants to enhance data credibility and program insights.

ADDITIONAL PROFESSIONAL EXPERIENCE

Dress for Success Worldwide, New York, New York

Program Coordinator—Workforce Development, 2011 – 2012 Global Youth Connect Inc, Jersey City, New Jersey

Program Manager, 2009 – 2011

Save the Children Movement, Panta, India

Research & Documentation Associate, 2006 – 2007

Centre for Communication & Development Studies, Pune, India Documentation Consultant, 2004

Association for Social Engineering Research and Training (ASERT), Patna, India Research Assistant, 2001-2002

Volunteering

Salesforce, New York, New York

Member—Customer Advisory Board, 2019 – 2021

Selected to serve on Salesforce’s Customer Advisory Board, a group of nonprofit sector leaders providing strategic guidance to inform the platform’s fundraising product roadmap.

Advised product and engineering teams on sector-specific challenges, priorities, and opportunities to enhance the NPSP and provide input to the Nonprofit Cloud product roadmap.

Contributed subject matter expertise to help shape technical designs and ensure alignment with real-world nonprofit workflows and data needs.

Hearts & Homes, Cranbury, New Jersey

Volunteer- July 2021- Present

EDUCATION

Master of Philosophy (M.Phil) in International Relations Thesis: Human Rights and Women's Rights in Russia

Master of Arts (MA) in Politics with Specialization in International Relations Jawaharlal Nehru University, New Delhi, India

Bachelor of Arts (BA) in Political Science

University of Delhi—Miranda House, New Delhi, India PROFESSIONAL DEVELOPMENT

Salesforce Administrator Training (ADM201), 2012

TECHNICAL PROFICIENCIES

Sales Cloud Service Cloud Marketing Cloud NPSP Microsoft Azure SQL Informatica MDM Power BI Data Loader JIRA Trello GitHub Demand Tools MS Office Suite Airtable Smartsheet

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