Digital Marketing Revenue Growth

E. Victoria Vilbrandt-Gomez **********@*****.***

508-***-**** Orlando, FL linkedin.com/in/victoriavilbrandt/

Strategic Marketing & Growth Leader Brand Transformation Expert Multicultural Executive

Dynamic and visionary marketing and sales executive with 18+ years of proven success driving revenue growth, innovation, and brand transformation across global beauty, wellness, luxury goods, and consumer product industries (B2C and B2B). Strategic leader skilled in scaling digital and ecommerce ecosystems, achieving double-digit revenue growth, multi-million-dollar go-to-market launches, and international expansion. Adept at blending creativity with data-driven insights to unlock customer acquisition, retention, loyalty and ignite business momentum in highly competitive markets.

Skills: Growth strategy expertise P&L ownership Cross-functional leadership Market research & consumer insights Performance measurement Digital marketing /CRM master Ecommerce Brand development Product marketing Customer experience Marketing Automation Innovation mindset AI Marketing tools proficient Agency partnerships Integrated marketing strategies Public Speaking

EXPERIENCE

L'BRI PURE n' NATURAL Remote – Orlando, FL

Vice President, Marketing & Public Relations (Beauty & Wellness) Sep 2022 – July 2025

•Spearheaded brand and business transformation resulting in 20%+ revenue growth after execution.

•Directed full-funnel growth strategy: brand, digital, customer acquisition, CX, product development, CRM execution, monthly customer promotions, new market entry, and e-commerce.

•Achieved the highest seasonal campaign sales- spring and holiday sales in company history through strategic planning and execution year-over-year.

•Launched products accounting for 10% of total company sales—a first in company history. Experienced Field growth partnering with consultants to accelerate sales through product adoption.

•Grew website traffic +116% and new users +68% via SEO, UX redesign, and digital strategy. Paid search results 33-35% CTR, low cost per conversion (.86) on branded and non-branded terms.

•Migrated to Shopify multi language, optimizing D2C scalability.

•Drove PR, packaging, positioning, and digital storytelling to amplify brand reach and customer loyalty.

A.T. CROSS (CROSS & SHEAFFER PENS) Remote – Providence, RI/London, UK

Global VP, Marketing & E-Commerce Feb 2020 – July 2022

•Delivered 96% revenue increase YoY through brand reinvention and global omnichannel optimization.

•Oversaw global marketing, DTC ecommerce, product innovation, and brand partnership (Ferrari, Disney, Marvel).

•Launched CRM Listrak Hubspot, auto-replenishment, loyalty program, influencer marketing, and Amazon.

•Built cross-border digital presence in Asia, Europe, and the UK.

•Restructured digital agency model; launched blog, SEO, and content strategy leading to sustained traffic growth.

PRINCESS HOUSE Taunton, MA

VP, Marketing, Strategy & Solutions (Consumer Goods) March 2014 – Feb 2020

•Drove 48% sales growth over 6 years and added $25M revenue via DTC transformation.

•Boosted profitability +6.3M, diversified the product portfolio, and introduced new wellness categories.

•Led development of brand storytelling, 3-year product roadmap, and digital lead-gen programs.

•Generated $8M in nutritional sales, exceeded targets with Kitchen Electrics launch (10% of total sales).

•Optimized consumer journey through paid media, social, influencer, and programmatic performance campaigns.

SILPADA (AVON) JEWELRY DESIGNS Lenexa, KS

Marketing Director, U.S., Canada & UK Jan 2012 – Feb 2014

•Drove $20M in e-commerce revenue, boosting digital sales by $5M via 2M+ email acquisition.

•Achieved 130% increase in leads while sustaining 150% ROI through full-funnel performance marketing.

•Created U.S./Latino marketing strategy, generating $3M in incremental revenue.

•Led Product marketing development for LATAM.

•Developed omni-channel strategies across influencer, print, radio, and events to drive brand equity and sales.

TUPPERWARE NORTH AMERICA Orlando, FL

Head of Marketing, U.S. & Canada (VP Level) January 2006 - November 2011

Drove $21M in revenue growth and added $5.6M in profitability within 12 months.

•Achieved 18% revenue increase by transforming product and promotion strategies.

•Delivered $105M in new revenue by developing Hispanic market programs.

•Grew ecommerce from $2M to $10M via digital campaign optimization and search strategy.

TUPPERWARE BRANDS – GLOBAL

Director, Global Product Development & Marketing

•Generated $250M in incremental global sales via new product launches and brand collaborations.

•Negotiated licensing with Disney/DreamWorks, delivering $17M in new global revenue.

•Led the company’s first global sustainability and ESG reporting initiative.

•Directed global P.D. for Latin America, Asia, and key strategic markets with $45M capital budget.

BLACK & DECKER / APPLICA CONSUMER PRODUCTS Miramar, FL

Senior Consumer Product Marketing Manager March 2002- December 2005

•Drove $40M in revenue by launching the first stainless steel toaster oven in China.

•Increased market share +12% through mass retail and specialty channel expansion.

•Led omnichannel campaigns: DRTV, retail, QVC, and digital to scale consumer demand.

REXALL / SUNDOWN / OSTEOBIFLEX Boca Raton, FL

Senior Global Marketing & Product Development Director February 1999 – March 2002

•Launched new products that delivered $12M in first-quarter sales.

•Opened Japan and Korea markets; achieved #2–3 brand rank in two years.

•Delivered $1M revenue on Day 1 from strategic product launch; expanded skincare/anti-aging lines.

EDUCATION & CERTIFICATION -May 2006 - MBA, International Business August 2021 -Business Administration –Lynn University Strategic Management Certificate - Harvard Extension School

Digital Marketing Certificate - Cornell University HubSpot CRM Bilingual. (English/Spanish)

COMMUNITY & LEADERSHIP

Board Member, Harbour Hope International (Human Trafficking Support) & Garden of Hope (Orphaned Children)

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